AI Transformation Lead, Marketing

About AlayaCare

At AlayaCare, we're more than just a fast-growing SaaS company, we're a team of people passionate about transforming home healthcare. Our cloud-based platform empowers care providers around the world to deliver better outcomes for their clients.

With 550+ employees across Canada, the US, Australia, and Brazil, we're united by a shared mission and a strong culture of transparency, growth, and human connection. Whether you're early in your career or a seasoned expert, AlayaCare offers the opportunity to grow your impact, your skills, and your career.

About the role

At AlayaCare, we are transforming how work gets done for the AI era by redesigning our end-to-end processes around the outcomes they deliver. As AI Transformation Lead, Marketing, you will lead this work for the processes that start in or run through Marketing, so they deliver better results more efficiently and with fewer handoffs.

You will report to the AI Transformation Manager, Commercial, and partner with Marketing leaders and the adjacent teams in Sales and Product. You will use a Lean, outcome-first approach to define what each process should deliver, measure the current state, design the simplest future state, build and pilot it, and prove the result against the baseline. You will partner with each function's embedded data and AI specialist, who supplies the data and KPIs and tracks results once a redesign is adopted.

Where you will focus

Your initial focus will include the processes below. As you work with Marketing leaders across our markets, you will also identify and prioritize new opportunities as they emerge.

• Campaign to qualified pipeline: how campaigns, content and lead generation turn into sales-qualified opportunities, including the handoff to Sales.
• Content request to published asset: how content is briefed, drafted, reviewed for brand and accuracy, approved and published.
• Market insight to positioning: how market, competitive and regulatory intelligence becomes positioning, messaging and input to product and go-to-market decisions.
• Market change to sales readiness: how market and regulatory changes become approved talk tracks, battlecards and answers that customer-facing teams use.
• Product release to adoption: how releases are launched, communicated and adopted by internal teams and customers.

Your scope can grow as the business's needs and your skills develop.

What you will do

• Assess and define: evaluate opportunities with business leaders, then agree on the outcome and key metrics with the executive sponsor.
• Map and analyze: map how the work happens today with the people who do it, baseline its performance, and find the waste and its root causes.
• Design and make the case: design a simpler process that removes unnecessary steps and handoffs, using automation and AI where they add value, and build the business case for leadership approval.
• Build, pilot and measure: build and pilot solutions hands-on with AI tools, measure results against the baseline, and recommend whether to adopt, refine or roll back.
• Lead the change: bring leaders and teams along so the new way of working sticks, and scale what works.

What success looks like

• First month: your first process has a defined outcome, a mapped current state and a baseline signed off by its sponsor.
• First quarter: future-state designs approved and at least two processes in pilot, with measurable efficiency gains realized.
• Solutions that work: every tool you build moves the process's primary KPI, saves time and cost, is easy for teams to adopt, is secure and doesn't add complexity.

What this role does not own

• Selecting company-wide tools and platforms, which the central tooling team owns.
• Production engineering and long-term maintenance, which Engineering and IT own.
• Security, privacy and compliance sign-off; you design to these requirements and involve reviewers early.
• Ongoing reporting once a process is handed over, which the function's data and AI partners own.

What you bring

Marketing experience:

• Hands-on experience in at least one core B2B marketing function: product marketing, demand generation, content marketing or marketing operations.
• Working knowledge of the marketing funnel and its metrics, such as MQL-to-SQL conversion, pipeline contribution, campaign ROI, content velocity and launch adoption.
• Experience with CRM and marketing automation platforms such as HubSpot and Semrush, and comfort pulling and interpreting their data.

We are building a team of full-stack people, where each person brings together three skill sets:

• Process improvement: mapping end-to-end processes, finding waste and designing simpler ways of working (for example Lean, value stream mapping or business process redesign).
• Change and people: bringing leaders and teams along, working through competing priorities and making change stick.
• Solution building: turning a redesigned process into working agents, automations and tools. You configure and connect AI tools yourself: building agents and prompts, linking workflows through automation platforms, APIs or MCP servers, and using light scripting or SQL to pull and test data. You can judge whether an output is reliable enough to trust and know when a solution should go to Engineering or IT to harden.

We don't expect you to be an expert in everything. Tell us your major, your minor and the area you most want to grow into: we value ambition and a desire to learn above a complete skill set.

You also bring:

• Four to six years in consulting, business transformation, operations or forward deployed engineering roles, including the experience above.
• At least one process improvement you led end to end, with measured results. We will ask you to walk through it, including the baseline you measured against.
• Hands-on experience building with AI tools such as LLM assistants, agents, MCPs or workflow automation, and the judgment to tell when AI is the right answer and when a simpler fix is better.
• Data literacy: comfort with system data, KPIs, OKRs and baselines, and with building a business case from them.
• Credibility with senior stakeholders you do not manage.
• You share your expertise and cover each other's gaps in a small team, so no one is a single point of failure: we are all responsible for each other's success.
• Experience in B2B SaaS is preferred; experience in healthcare technology is an asset.

Why join AlayaCare?

Work With Purpose

At AlayaCare, you'll help build technology that empowers care providers and improves outcomes for patients and families. Every workflow you improve contributes to making care more connected, accessible, and human.

Grow in a High-Trust Culture

We believe in transparency, feedback, and assuming positive intent. Here, you'll feel safe to share your ideas and career goals, and be supported to achieve them through mentorship, career mobility, and a promote-from-within philosophy.

Balance That Works for You

We value flexibility and well-being. From "Wellness Fridays" to volunteer time off, to flexible vacation, we make sure you have the space to recharge, contribute to your community, and live your best life.

Benefits That Matter

• Equity in a well-funded, scaling company.
• Comprehensive health benefits, telemedicine, and lifestyle spending accounts.
• Parental leave top-up and family support programs.

Inclusive by Design

We celebrate diverse perspectives and foster belonging through our DEIB initiatives. Employee-led events, summits, and social activities, both in-person and virtual, create meaningful connections across our global teams.

AI at Work

At AlayaCare, AI is a core part of how we work. Success in this role requires bringing a working knowledge of AI, having used AI tools in practice, and being able to demonstrate how AI has helped improve the quality, efficiency, or impact of your work. We'll support you with the tools, training, and coaching needed to succeed in an AI-enabled environment.

Location, work model and compensation

Our hybrid model includes two set in-office collaboration days a week, and team members are expected in the office on those days.
Location: Toronto (preferred) or Montreal.

Ready to join us?

Apply today and be part of a company that makes a real difference in the future of home and community care. Not the right role for you? Share this posting with someone who might be a great fit.

AlayaCare uses AI tools during our hiring process to support fair, consistent, and objective decision-making. Some initial screening steps may be automated to help identify qualified candidates. If your application is declined automatically, you may request a human review.

We're committed to creating a workplace where everyone belongs. If you require accommodation during the application process, please reach out to [email protected].

#LI-JM1 #LI-Hybrid

At AlayaCare, we consider a range of factors when determining compensation, including skills, qualifications, experience, and market data. These factors may cause compensation to vary. The expected hiring range is what we reasonably anticipate offering for this position at the time of posting.

AlayaCare offers a comprehensive benefits program, which may include medical, dental, wellness, life insurance, equity participation, paid parental leave top up, and paid time off.

This expected hiring range applies only to candidates hired to perform work in Ontario. This role represents an existing vacancy at AlayaCare. AlayaCare uses artificial intelligence enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our hiring teams.

Expected Hiring Range

$110,000—$125,000 CAD