Associate Shopper Marketing Manager

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

How you will contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset—a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

More about this role

Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It with Pride.

Position Summary:

Mondelēz International (Canada) is looking for an Associate Manager, Scale Activations & Shopper Marketing to join our Marketing Team!

The retail landscape is constantly evolving. As such, Retailers (Customers) are seeking innovative strategies and initiatives to boost their in-store & online traffic and increase basket size. Our Scale Activations & Shopper Marketing plays a pivotal role in driving conversion for our brands, by bringing forward best-in-class programs and providing growth solutions for our customers.

With a Customer and Shopper centric mindset, the Associate Scale Activations & Shopper Marketing Manager will support the team in working collaboratively with internal cross-functional colleagues and external agencies to help bring programs to fruition across the business and our respective Customer (Sales) Teams. They will contribute by supporting with post analyses of scale activations and shopper programs and own the management of creative service requests that come through, working closely with our Design Team. This includes the end-to-end process oversight, briefing, management and obtaining necessary approvals (no design experience req.).

The successful candidate is a motivated and organized individual who has a passion for driving joint value for our business, Customers and Shoppers (end users). If you are enthusiastic, embody a growth mindset, have a desire to drive your development, have strong communication, prioritization and collaboration skills, we would love to hear from you.

We are open to recruiting candidates in Quebec and Ontario.

In this role, you will:

• Work closely with the Key Account Managers and lead the SMG initiatives across specific CBT groups, including being customer facing, contributing to the JBP planning process, and collaborating and building relationships directly with Customers' marketing teams
• Own and lead the SMG portfolio for specific banners across 2 CBT’s - Loblaws (Shoppers, Fortino’s and Wholesale) and Sobeys (FreshCo, IGA, Longo’s and Wholesale)
• Manage a multi-million dollar budget co-ordinating with Finance, Brand and Key Account Managers to balance spending across SMG, Trade and Brand
• Develop and execute annual plans for respective CBTs leveraging insights, strategy, and ROI analysis

• Work with the Design Team to develop Customer-specific omni activation design tactics, flyers, tribute ads, (among others), managing the process from start-to-end (crafting briefs when required) and obtaining all necessary design review approvals (Legal, Translation (if required), Regulatory etc.) to ensure the creative aligns with Brand standards and meets the usability requirements
• Collaborate with Brand Marketing teams to ensure alignment between brand messaging and shopper activations
• Brief agency partners and vendors to drive both large-scale programs and vendor specific initiatives to lead the execution of creative assets, promotions and activations
• Utilize the Nielsen data platform to evaluate program success and identify areas for improvement
• Successfully juggle multiple projects and deadlines; while working independently within a team environment
• Work comfortably in a fast-paced environment and navigating a large and complex organization
• Leverage data sources at our disposal to inform program development
• Stay current on shopper marketing trends, technologies, and retail landscapes, to propose innovative ideas
• Showcase strong communication skills and a collaborative leadership style working with key partners (sales, customers, brand, cross-functional team and external agencies)

What extra ingredients you will bring:

Education / Certifications:

• A Bachelor’s Degree in Business with a specialty in a Marketing/Commerce, or related field

Job specific requirements:

• Minimum 3 years of experience in marketing (shopper marketing in CPG preferred)
• Experience in adjacent disciplines including sales, sales planning, insights, product innovation, and category management will be considered
• Exceptional multi tasking skills and ability to manage several external partners and internal key stakeholders across multiple programs to execute with excellence
• A growth mindset with a passion to learn and grow within the shopper marketing space
• Demonstrate extreme ownership and strong leadership skills
• Excellent project management, organizational and prioritization skills
• Excellent written and verbal communication skills
• Analytical skills and experience with Nielsen is preferred (training & development are offered)
• Experience developing marketing programs, rooted in insights & to drive conversion
• Knowledge of the Canadian retail landscape
• Bilingual an asset (Eng/Fre)

Work schedule:

• Regular business hours M-F (Eastern Strandard Time)

Salary and Benefits: The expected base salary range for this position is $64,600 to $80,750 CAD depending on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible to participate in a highly competitive bonus program with a target of X% with the possibility for overachievement based on performance and company results.

Mondelez also offers several generous employee benefits (some subsidized or fully paid for by the company), including health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, and enhanced vacation and holiday entitlements.

AI may be used as part of the recruitment process and in accordance with local laws. This posting is for a current vacancy. This posting is for a current vacancy. Cette annonce concerne un poste actuellement vacant.No Relocation support available

Business Unit Summary

With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.

Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.

Job Type

RegularBrand & Portfolio ManagementMarketing