Brand Manager

Who We Are

Metrie is North America’s largest manufacturer and distributor of interior millwork producing and selling interior finishings. For nearly 100 years, we’ve transformed houses into homes with outstanding products featured on HGTV and in top magazines such as Style At Home and House & House. As a family-owned business since 1926, we pride ourselves on excellence, customer experience, and nurturing a strong community. We help people transform houses into homes.

What You’ll Do

The Brand Manager is responsible for service as the steward of the Metrie brand, ensuring the consistent delivery of Metrie's brand promise across all touchpoints. The role will develop and execute brand and communications strategies that strengthen Metrie's market position, support the company's growth strategy, and create a differentiated and consistent customer experience across North America.

The role will translate Metrie’s brand strategy into meaningful experiences by orchestrating brand execution across communications, sales enablement, merchandising, content development, marketing campaigns, digital experiences, and customer-facing materials. Working across functions, the Brand Manager will ensure that brand positioning, messaging, and visual identity consistently reflect stakeholder engagement with the brand.

Reporting to the VP, Marketing, the Brand Manager serves as a strategic partner to Category and Product Management, Sales, Customer Experience, and Regional Leadership. The role is responsible for aligning stakeholders around a common brand vision, influencing enterprise-wide adoption of brand standards, and ensuring brand and communication priorities support Metrie’s commercial objectives, customer experience goals, and long-term growth strategy. The role will also manage agency and external partner relationships to deliver high-quality creative, communications, content and digital experience initiatives.

Location: This position will be based out of our Halton Hills branch. This role is required to work in-branch 4 days per week. Subject to the Company’s branch policy and operational requirements

Responsibilities

· Lead the execution and ongoing stewardship of Metrie’s brand strategy, ensuring the brand positioning, value proposition, visual identity, and messaging are consistently applied across markets, channels, and customer touchpoints.

· Develop and execute an integrated communications strategy that aligns enterprise, commercial, brand, and customer priorities across internal and external audiences.

· Create clear messaging frameworks and communication plans that translate business strategies and initiatives into relevant, audience-specific communications.

· Champion the Metrie brand and provide practical guidance, tools, templates, and governance to help teams apply brand standards consistently.

· Lead integrated brand and communications campaigns from brief through execution, coordinating stakeholders, creative partners, content requirements, timelines, budgets, and

· measurement.

· Own the content strategy and development of brand and communications assets across owned channels (web, social and email), video, presentations, sales tools, merchandising, public relations, trade shows, and other customer-facing channels.

· Partner with Category and Product Management, and Sales to support product launches, strategic initiatives, customer programs, and go-to-market plans with compelling messaging and coordinated communications.

· Partner with the Digital CX team to coordinate CX across all digital touchpoints in alignment with the brand strategy.

· Collaborate with the Digital CX team to identify and prioritize digital experience improvements based on customer needs, analytics, business priorities, and brand strategy.

· Proactively identify public relations, thought leadership, advertising, media, sponsorship, and partnership opportunities that strengthen Metrie’s reputation and increase brand awareness.

· Establish measures for brand, communications, campaign, content, and digital experience performance; use insights and results to improve plans, investment decisions, and execution.

· Manage agency and supplier relationships, scopes of work, budgets, production schedules, and quality standards, sourcing new partners when required.

· Manage multiple priorities simultaneously while maintaining strong stakeholder alignment, attention to detail, and consistent delivery against commitments.

Qualifications

· 10+ years of progressive experience in brand management, marketing communications, corporate communications, digital marketing, content strategy, or a related field.

· Demonstrated experience developing and executing brand and communications strategies in a B2B environment; experience in building products, home improvement, manufacturing, or distribution is an asset.

· Strong understanding of brand positioning, brand architecture, identity systems, messaging frameworks, governance, and the practical application of brand standards.

· Proven ability to develop integrated communications plans across internal, external, customer, digital, social, public relations, and commercial channels.

· Experience shaping digital experiences, including website content, customer journeys, information architecture, conversion-focused content, and continuous improvement informed by analytics and user needs.

· Exceptional writing, editing, storytelling, and presentation skills, with the ability to adapt complex messages for different audiences and communication channels.

· Experience leading integrated campaigns and content development across print, digital, video, social media, email, presentations, merchandising, events, and sales enablement materials.

· Experience supporting product launches, go-to-market initiatives, and commercial programs in partnership with Sales, Product, Category, and Channel Marketing teams.

· Experience developing creative briefs and managing creative, communications, digital, media, and production agencies.

· Strong project management, prioritization, budgeting, and vendor management skills, with a demonstrated ability to manage multiple workstreams and deadlines.

· Strong analytical capability and experience using brand, communications, campaign, website, and channel performance measures to guide decisions and improve effectiveness.

· Highly collaborative and able to influence stakeholders across functions and levels while maintaining brand and communications standards.

· University degree in Marketing, Communications, Business, Public Relations, or a related field is required.

· Bilingual English and French capability is an asset.

What You’ll Enjoy

• Working for a well-established leader in the interior millwork industry with nearly 100 years of excellence

• Competitive salary and comprehensive benefits package- medical, dental, eye care and life insurance.

• RRSP & DPSP programs – Company matching upto 5%

• Career growth opportunities in a dynamic, growing organization where your contributions directly impact business success

• Collaborative work environment that values innovation, continuous learning, and professional development

How to Apply?

Come work with us! Send us your resume by clicking Apply Now”. We look forward to reviewing your application!

Working in-branch, together, is the default workplace environment for Metrie to be an exceptional place to work. Being together in-person enables deeper communication, spontaneous problem-solving, direct mentoring, and continuous learning. All Metrie employees work in-branch 4 days a week.

In adherence to the principle of pay transparency, we are pleased to disclose the base pay for this full-time position at Metrie. The base pay range for this role is set at $106,400.00−$133,000.00. It is important to note that this position may also qualify for discretionary bonuses or commission payments. The specific base pay within the range will be contingent upon an individual's skills, qualifications, experience, and geographical location. Furthermore, it is essential to highlight that our remuneration ranges are established based on the role, level, and location.

Metrie embraces diversity and is committed to creating an inclusive environment where all team members and customers belong. We are an equal opportunity employer and welcome all qualified applicants. If you require accommodation at any time throughout the recruitment process, please contact our Human Resources team at [email protected]

Metrie conducts pre-employment screening including but not limited to background checks and drug testing for all final candidates. All applications will be independently reviewed.