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Publié il y a 26 jours

(CAN) Senior Product Manager - Acquisition & MarTech

@ Wal-Mart Canada Corp

Mississauga, Ontario

Temps plein5+ ans d’expérience
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Wal-Mart Canada Corp is hiring a Senior Acquisition & MarTech Product Manager at its Mississauga, ON office to define and run the strategy and roadmap for marketing technology across organic and paid channels. The work covers SEO, AIO/GEO, SEM, affiliates and social, with a strong technical focus on feeds, signaling, server-side integrations and analytics. The posting states a full-time role paid $91,900 to $126,390 per year, with pay set by relevant experience.

Responsabilités :

  • Définir la vision et la stratégie à long terme des produits de technologie marketing
  • Gérer les feuilles de route produit et le carnet de fonctionnalités
  • Fixer les objectifs et indicateurs de performance des flux et du référencement
  • Mesurer l'efficacité organique, média payant et coût d'acquisition
  • Collaborer avec les équipes marketing, données et ingénierie

Résumé des exigences :

  • Baccalauréat requis; MBA ou diplôme supérieur un atout
  • 5 ans ou plus d'expérience en gestion de produit
  • 3 ans ou plus en technologie marketing, AdTech ou plateformes de croissance
  • Expertise en SEO, SEM et marketing payant
  • Maîtrise des outils d'analyse GA4, Adobe Analytics et AppsFlyer

Outils et compétences

Source et dates

Site carrière / système de candidatures · workday

Date publiée par l’employeur
2026-10-15
Première détection par notre source
2026-10-16
Mise à jour du dossier source
2026-11-06

Ces dates décrivent le dossier source, pas une vérification en direct du recrutement. Consultez l’offre originale.

Détails du poste

NiveauSenior
DomaineMarketing
Expérience5 an(s) et plus
Heures par semaine40 (estimé)
Milieu de travailBureau
PositionSurtout assis
Exigences physiquesphysique faible · ordinateur élevé
LanguesEnglish
FormationBaccalauréat (exigé), Maîtrise (préféré)

Résumé et détails rédigés par l’IA à partir de l’offre; l’offre de l’employeur fait foi.

Wal-Mart Canada Corp

ChampValeur
Offres sur Jobsy4 275
Description

Position Summary...

Sr. Acquisition & MarTech Product Manager

The Senior Acquisition & MarTech Product Manager will lead the strategy and execution of our marketing technology platforms across organic and paid channels. This role partners with marketing, product, data, and engineering teams to maximize ROI, deliver scalable growth, and ensure that our Marketing Technology (Martech) stack drives customer acquisition, engagement, and retention.

This position requires expertise in SEO, SEM, paid digital channels, and social, combined with a strong technical understanding of feeds, signaling, server-side integrations, and analytics. The ideal candidate is both a strategist and an executor—able to define long-term, AI-driven vision while delivering measurable impact in the short term.

What you'll do...

Responsibilities:

Define the long-term vision and strategy for marketing technology products, identifying opportunities across SEO, AIO/GEO, SEM, Affiliates, and social channels to drive revenue growth while minimizing cost of acquisition

Own and manage product roadmaps and feature backlogs, gathering requirements from stakeholders and analyzing performance data to inform priorities.

Turn marketing and customer insights into actionable priorities, setting objectives and KPIs for lead metrics such as paid channel feed performance & content quality, as well as SEO page performance/core web vitals and indexation.

Measure success by tracking improvements in organic visibility, paid media efficiency, cost per acquisition, and customer engagement.

Partner with marketing, data science, and engineering teams to design and deliver integrated solutions, including AI-driven optimizations at scale, signals & feeds enhancements, and cross-channel automation.

Drive adoption of new and emerging technologies to enhance marketing efficiency and personalization.

Collaborate with cross-functional stakeholders to establish best practices for marketing performance tracking, automation, and optimization.

Qualifications:

Bachelor’s degree; MBA or advanced degree preferred.

5+ years of product management experience, with at least 3 years in marketing technology, AdTech, or growth platforms.

Proven expertise in SEO, SEM, paid marketing (Google Ads, Meta, Affiliates), and social media (Influencer content creation and storefronts).

Understanding of AI-driven optimization powering SEO at scale, as well as GEO to ensure content is cited/used in AI answers and AIO to ensure Walmart.ca content is broadly usable by AI.

Proficiency with analytics and attribution tools (GA4, Adobe Analytics, Appsflyer)

Ability to turn marketing strategies into technical product requirements and execution plans.

Strong analytical skills and comfort with data-driven decision-making.

Exceptional communication skills, able to bridge business and technical teams.

Experience thriving in a fast-paced, matrixed environment with competing priorities.

The pay range for this position is $91 900,00 - $126 390,00. Pay will be determined based on relevant experience.

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L’échelle salariale pour ce poste est de 91 900,00 à 126 390,00. La rémunération sera déterminée en fonction de l’expérience pertinente.

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Age – 16 or older

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location…

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada

Are you currently a Walmart associate?

Please login to your Workday account and use the Find Jobs report to apply for this job.

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Important Note: To support resume screening, interviews and other candidate evaluations, we may use artificial intelligence-powered tools, including internal or third-party developed automated decision-making tools. For more information, please see Walmart Canada Job Applicant Privacy Notice.

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