Content Executive

Company Description

About Entain

There's nothing like a career at Entain. We're a leading, global sports betting and gaming company and we're upping the excitement and increasing player safety. We're a FTSE company with iconic brands including Ladbrokes, Coral, BetMGM, Eurobet and bwin, and we have an energy that drives us to perform at the height of our potential. Whether you're an engineer, marketer or retail specialist, a career here is a complete game changer.

Job Description

This is a replacement, hybrid role. As a Content Executive, you'll be responsible for creating, maintaining and optimising engaging sports and gaming content across our Canadian brands, ensuring customers always see the most relevant sporting events, offers, promotions and casino launches.

Reporting to the Head of Content – Sport & Gaming ASE, you'll be part of the Content ASE team, managing sports content across our website modules for Sports Interaction, SI Ontario and SI Alberta. You'll cover everything from major North American sports to soccer and tennis, using data and insight to ensure content is timely, accurate and relevant to our customers.

The salary range for this role, based on experience level, is C$47,000 - C$57,000.

If you're passionate about sports, have a strong eye for detail and enjoy using data to create better customer experiences, this is a great opportunity to work across some of our key Canadian sports and gaming brands. Ready to turn your passion for sport into content that keeps customers engaged?

You Will:

• Plan and manage localized sports and gaming content around key sporting events, promotions, casino launches and customer engagement opportunities.
• Maintain and optimise website content and modules, ensuring customers are always presented with relevant, accurate and engaging content and a seamless user experience.
• Use performance data and customer behaviour to inform content decisions, working with the Content Lead to identify opportunities, optimise sports and gaming lobbies and recommend relevant offers or new content.
• Collaborate with Sports, CRM, Casino, Marketing and Design teams to coordinate campaigns and ensure the right information, creative assets and content are delivered at the right time.
• Monitor sporting events, competitor activity and content performance to identify trends and opportunities, while maintaining a high standard of accuracy and suggesting improvements to content, UX and the overall customer journey.

Qualifications

You Have:

• Experience working in digital content, website editing or a similar CMS-based role, ideally within sports, betting, gaming or another fast-paced digital environment.
• Strong sports knowledge, particularly across North American sports, soccer and tennis, alongside a good understanding of Canadian culture and audiences.
• Experience using CMS platforms to create, edit and manage website content. Experience with Sitecore is beneficial.
• Strong copywriting and proofreading skills in English, with experience producing accurate, customer-facing digital content.
• The ability to analyse content or customer performance data and use those insights to make informed content decisions.
• A basic understanding of HTML and digital design principles. Previous exposure to casino or online gaming content would be an advantage.

Additional Information

Benefits

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire you. Join us, and a great compensation package is just the beginning. You can expect to receive benefits like:

• A flexible benefits plan allowing you to adapt the benefits you receive to suit your personal circumstances.
• Medical insurance for you and your family. These are a discretionary and non-contractual part of your benefits package.
• Vacation/Holiday: 15 vacation days per year, plus statutory holidays.
• Pension: You will be auto enrolled into our pension plan.
• Group Bonus Plan: You will be eligible to participate in our group bonus plan which is a discretionary and non-contractual part of your compensation package, paid out annually.

How we use Artificial Intelligence (AI) in recruitment

We may use approved AI tools to make recruitment simpler and more efficient, while keeping people at the heart of what we do. These tools support our teams and give them more time to focus on you.

Fairness, transparency and trust

Our recruiters and hiring managers oversee how we use AI and remain responsible for hiring decisions. These tools support administrative aspects of the recruitment process, giving our teams more time to focus on you We're open about its use and handle your information following our Job Applicant Privacy Notice. AI supports our decisions, it doesn't make them.

Equal Opportunities.

If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you.

We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves.

We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on age, disability, gender or gender reassignment, pregnancy or maternity, race, religion or belief, sexual orientation, marriage/civil partnership, or any other basis.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.