Content Marketing Specialist

The Opportunity

The Content Marketing Specialist will be responsible for creating compelling, high-quality content across multiple channels, including websites, case studies, email campaigns, social media, and digital campaigns. This role will support the Sr. Marketing Manager and is strong writer with an understanding of content strategy, SEO, audience engagement, and digital marketing performance.

The Role

• Develop and execute content marketing strategies aligned with overall marketing and business objectives.
• Research target audiences, industry trends, customer needs, and relevant topics to identify content opportunities.
• Create and manage high-quality content, including case studies articles, website copy, landing pages, email campaigns, social media content, and marketing materials.
• Develop and maintain an editorial calendar to ensure consistent and timely content delivery.
• Conduct keyword research and optimize content for search engines to improve organic visibility and website traffic.
• Collaborate with Category Marketing Mangers and SMEs to develop accurate and engaging content.
• Repurpose existing content into different formats and channels to maximize reach and engagement.
• Edit and proofread content to ensure accuracy, clarity, consistency, and alignment with brand voice and guidelines.
• Support lead generation campaigns by developing content that moves prospects through the customer journey.
• Monitor content performance using analytics and reporting tools, including traffic, engagement, conversions, rankings, and lead generation.
• Use performance insights to refine content strategies and improve results.
• Maintain up-to-date knowledge about content marketing, SEO, social media, AI, and digital marketing trends and best practices.
• Ensure all content reflects the business’ brand, values, messaging, and positioning.
• Support French translations and terminologies to ensure accuracy and inclusive Marketing application.

The Candidate

Education: Bachelors Degree in Marketing, Business Administration, Communications, Public Relations, or related field

Work Experience: 3-5 years in content marketing, communications - corp or agency experience

Demonstrated ability to create content for multiple audiences and digital channels.

Working knowledge of SEO principles, keyword research, and content optimization.

Familiarity with Google Analytics, Search Console, SEO tools, and other digital marketing analytics platforms.

Exceptional writing, editing, proofreading, and storytelling skills.

The Company

Since 1858, Wajax has been a leading industrial products and solutions provider continually innovating to serve Canadian industry coast-to-coast. We work in an extensive range of industries and core sectors of the Canadian economy including energy and renewables, food and beverage, construction, industrial/commercial, transportation, forestry, mining, metal processing, and oil and gas – to name a few. Everything we do is powered by people passionate about making a difference and who are dedicated to driving Canadian industry forward. People who provide the experience and expertise that support the industries that build our cities, power our businesses, put a roof over our heads and food on our tables.

Wajax offers a total compensation package that includes competitive pay, comprehensive benefits, learning and development, as well as some unique additional “perks.”

Highlights include:

• Competitive health and dental benefits with no waiting period for eligibility (100% employer paid premiums), plus health spending account.
• Wajax led e-learning, and product training through industry leading manufacturers.
• Exclusive discounts with a variety of manufacturers and service providers such as Ford, GM, Chrysler, Dell, TELUS, a group mortgage, home & auto insurance program, pet insurance, footwear & workwear, fitness membership, perkopolis, and more.
• Recognition program where points are earned for merchandise or gift certificates, plus cash awards.
• Company matched pension plan
• Award-Winning Health and Wellness Program.

By working with Wajax, you become part of an inclusive and diverse team that is dedicated to innovation and teamwork. We are committed to employing a workforce that is representative of the diverse communities across Canada in which we do business. As an equal opportunity employer, please inform us if any accommodation is required if contacted for an interview.

Compensation

Salary $75,000-$80,000 per annum. Pay may vary based on skills, expertise, and performance, and is a component of the total rewards package.

This is a current replacement vacancy.

Wajax does not use AI powered recruitment processes.

As a condition of employment, final candidates will be subject to pre-screening.

\\ Together we get more done.