Demand Generation Analyst Intern

** This is a 4-month internship/co-op position for the Winter 2027 term, starting in January 2027**

The Company:

Lumine Group is publicly traded on the TSX Venture Exchange (TSXV:LMN). Lumine Group acquires, strengthens, and grows communications & media software businesses. Lumine's focus is always long-term, we buy and hold forever, and we believe in the long-term success of our businesses. We use best practices to empower teams with the knowledge and expertise to make the best decisions for their business. We operate with an entrepreneurial spirit -- we embrace critical thinking, innovation, and constant learning.

Position Summary

Lumine Group is looking for a Demand Generation Intern to join our team for a 4-month internship/Co-op position starting in January of 2027.

The Demand Generation Intern supports M&A business development and marketing initiatives across Lumine Group, with hands-on involvement in campaign building, data, reporting, and B2B marketing initiatives.

Reporting to the Senior Marketing Specialist and working closely with the Demand Generation team (Business Development & Marketing), this role helps build and coordinate digital campaigns, pull and analyze data, prepare presentations, maintain digital properties, and manage marketing assets, keeping day-to-day departmental activities running smoothly.

This role offers a strong foundation for someone looking to build a career in M&A, business development, B2B sales and marketing, digital marketing, marketing operations, or marketing analytics.

Key Responsibilities

Campaign & Marketing Support

• Assist with the execution of integrated demand generation and marketing campaigns across email, website, social media, events, and digital channels.
• Support the creation, testing, scheduling, and deployment of email campaigns and nurture programs.
• Build and update marketing lists, audience segments, and campaign assets within marketing platforms.
• Coordinate project timelines and assist with campaign execution across multiple initiatives.

Demand Generation Operations & Reporting

• Maintain CRM and marketing database quality.
• Assist with campaign tracking and reporting.
• Pull data from HubSpot, Salesforce, and other sources to support campaign, reporting, and business development requests.
• Assist the Corporate Development team with lead research and list building.
• Assist with marketing research
• Support HubSpot, Salesforce, and other marketing technology platforms.
• Prepare monthly reporting dashboards and performance summaries.
• Conduct general data analysis to identify trends and insights that inform marketing decisions.
• Build and format presentations for internal reviews, leadership updates, and campaign planning.
• Help monitor campaign performance and engagement metrics.

Digital Experience

• Maintain website content, including page updates, content uploads, resource libraries, and landing pages.
• Assist with SEO/GEO/AEO updates, website audits, and user experience improvements.
• Monitor website performance and provide reporting support.

Content & Communications Support

• As required, assist with the publishing and distribution of articles, newsletters, videos, case studies, and thought leadership content.
• Support the organization of marketing assets, photography, videos, and content libraries.

Administrative & Project Support

• Coordinate vendor communications and project deliverables.
• Track project timelines and ensure deadlines are met.
• Manage marketing documentation, templates, and shared resources.
• Identify opportunities to improve marketing processes and efficiency.

Qualifications

We encourage you to apply even if you don’t meet every qualification.

• Pursuing a post-secondary education in Business, Marketing, or a related discipline.
• Self-starter with strong attention to detail and willingness to learn.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Familiarity with CRM, email marketing, website management, or marketing automation platforms is an asset.
• Early adapter to AI tools and programs an asset.

Lumine Group is an equal opportunity employer, we recruit, hire, train, promote and provide all other privileges of employment to qualified people without regard to age, race, color, creed, national origin, gender, gender identity, gender expression, disability, marital status, veteran status, citizenship status, ethnicity, familial status, religion, sexual orientation, or any other classification for which discrimination is prohibited.

This posting is for a newly created position that Lumine Group intends to fill. In accordance with the Employment Standards Act, 2000, as amended, artificial intelligence is not used to screen, assess, or select applicants in our recruitment process. Pursuant to Ontario pay transparency requirements, the compensation range listed reflects base salary only and excludes bonuses, commissions, incentive pay, and benefits, unless otherwise stated. The final compensation offered will be determined by the successful candidate's experience, skills, qualifications, and the requirements of the role, and may fall outside the posted range.

While we take reasonable steps to ensure the accuracy and legitimacy of our job postings, Lumine Group assumes no responsibility or liability for fraudulent activity carried out by third parties impersonating our organization.