Digital Marketing Coordinator

Who you are:

Are you a creative, digitally savvy person with a passion for marketing and the natural health industry? Do you have a keen eye for detail, strong analytical skills, and the ability to turn innovative ideas into successful digital campaigns? Are you adaptable, organized, and able to juggle multiple projects while maintaining a positive, can-do attitude?

If so, we want to hear from you!

Goodness Me! is now hiring a full-time Digital Marketing Coordinator to join our Store Support Team.

Your day-to-day:

Reporting to the Director of Brand and Growth Strategy, the Digital Marketing Coordinator is responsible for creating, coordinating, and executing successful digital marketing campaigns on behalf of the business. The ideal candidate has a strong understanding of digital marketing strategies, social media platforms, and the natural, organic, and wellness industry. They are creative, analytical, and passionate about identifying new opportunities to connect with customers and grow the Goodness Me! brand.

Other tasks and duties include:

• Developing and proposing strategic digital advertising campaigns for review and implementation.
• Creating engaging digital content and creative assets, including social media carousels, promotional graphics, hero images, and user-generated content (UGC).
• Editing digital content, including video editing and voiceovers, for marketing campaigns.
• Supporting the creation and launch of paid advertising campaigns through Google and Meta platforms.
• Managing social media responses and profile monitoring through Meta Business Suite.
• Ensuring all social media content is current, accurate, engaging, and consistent with company branding and messaging.
• Using analytics and competitive research to identify opportunities and improve digital campaign performance.
• Monitoring Google Business ratings and responding to customer reviews, escalating key feedback to the appropriate stakeholders.
• Identifying and presenting new digital marketing opportunities by region, including B2B opportunities and out-of-home advertising.
• Managing the implementation and rotation of in-store digital signage content.
• Monitoring industry trends, competitive activity, and market conditions to identify opportunities for growth.
• Conducting regular competitive research, including online and in-store market surveys.
• Supporting the optimization of digital marketing channels and measuring campaign ROI/ROAS.
• Providing excellent customer service and supporting the customer experience across email and social media.
• Supporting Shopify updates and optimization, including product collections, digital assets, and landing pages.
• Working cross-functionally to support marketing campaigns, promotional initiatives, store events, merchandising, and other marketing activities.
• Managing and achieving financial and customer experience performance targets.
• Performing other duties as assigned.

What you bring:

• Bachelor's degree in Marketing or Communications (or equivalent experience) required.
• 2–3 years of relevant experience in retail or brick-and-mortar marketing preferred.
• Proficiency in MS Office Suite.
• Proficiency in Meta Business Suite and Google Analytics 4 (GA4).
• Competency in business intelligence (BI) reporting preferred.
• Social Media or Creative Design Certificates considered an asset.
• Working knowledge of Shopify, Klaviyo, Adobe Creative Suite (including InDesign), and Canva.
• Strong understanding of digital marketing strategies, analytics, and key marketing performance indicators.
• Creative mindset with the ability to develop engaging digital content and identify new marketing opportunities.
• Exceptional problem-solving, organizational, and collaboration skills.
• Ability to multitask, prioritize competing deadlines, and work effectively in a fast-paced environment.
• Strong written and verbal communication skills, with the ability to communicate effectively across all levels of the organization.
• Highly adaptable, self-motivated, and comfortable working both independently and as part of a team.
• Strong attention to detail, initiative, and integrity.
• Ability to use research, analytics, and industry knowledge to make informed, data-driven decisions.
• A positive, can-do attitude and a genuine interest in continuous learning.
• A customer-first mindset and dedication to supporting Goodness Me! store teams.

Pay: $50,000 - $60,000 annually

This posting is for an existing vacancy.

Extra Goodness

Because wellness isn't just for our shoppers:

From our emphasis on a healthy work-life balance, to a strong culture of promoting from within and opportunities for leadership and skills development training, working at Goodness Me! isn't just a job, it's a healthy career!

Other perks include:

• Extended Health Benefits
• Relaxed dress code
• 20% discount
• Safe, respectful, and inclusive workplace
• Consistent hours
• Remote work

Location and Travel:

This position is approximately 80% work from home and 20% in-store, at vendor meetings, or attending company events. The in-person commitment averages approximately one full day (8 hours) per week.

About Us:

We are not your mainstream grocery store. It's more than just shopping; it's discovering the power of food!

At Goodness Me! our mission is simple: to discover, educate about, and offer healthy living products. Our business was born out of a passion to help people live longer, healthier, and happier lives. For 45 years, we have been providing our loyal customers with access to the healthiest products we can find.

Apply today through our quick and easy website portal! Applicants are encouraged to include a portfolio or examples of their digital marketing and creative work in their application.

While we appreciate the interest of all applicants, only those selected for an interview will be contacted.

Goodness Me! is an equal opportunity employer which values diversity in the workplace. We do not discriminate in making employment decisions based upon race, colour, gender, religion, national origin, age, disability, marital status, sexual orientation, or any prohibited grounds. In keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, accommodations are available throughout the recruitment and selection process. If contacted for an employment opportunity, please inform us of any accommodations required.