Digital Marketing Genius – Lead Generation Specialist

Job Title: Digital Marketing Genius – Lead Generation Specialist

Location: North York, ON (In-House Position)

Company: Weaver Eco Home

Job Type: Full-time

Compensation: Base Salary(60K-70K) + upto 30K in bonuses

About Us:

Weaver Eco Home is a pioneering leader in the home services industry, specializing in eco-friendly home solutions across three provinces. We're experiencing rapid growth and are now seeking a talented Digital Marketing Genius to join our team. If you're passionate about driving sales through cutting-edge digital campaigns and have a proven track record in reducing cost per lead and cost per appointment, we want you!

Position Overview:

As our Digital Marketing Genius, you will be responsible for developing and executing high-performing campaigns across multiple social media platforms, including Facebook, Instagram, TikTok, and Google. Your primary goal will be to generate quality leads and drive appointments at a very low cost, ultimately contributing to our company’s growth.

Key Responsibilities:

• Develop, manage, and optimize paid advertising campaigns on Facebook, Instagram, TikTok, Google, and other relevant platforms.
  
• Create compelling and engaging content that resonates with our target audience and drives conversions.
  
• Produce high-quality visual and written content tailored to each platform, including videos, graphics, and copywriting.
  
• Record yourself on video, confidently presenting our value proposition to be used in ads across various platforms.
  
• Monitor, analyze, and report on campaign performance, making data-driven decisions to continuously improve results.
  
• Stay up to date with the latest trends and best practices in digital marketing, content creation, and social media advertising.
  
• Collaborate closely with the sales team to ensure alignment on goals and strategies.
  
• Innovate and test new strategies to reduce cost per lead and increase conversion rates.
  
• Develop retargeting campaigns and strategies to nurture leads through the sales funnel.
  

Qualifications:

• Proven experience (5+ years) in digital marketing, with a focus on lead generation, content creation, and driving sales through social media platforms.
  
• Strong understanding of performance marketing, conversion, and online customer acquisition.
  
• Experience with A/B testing, landing page optimization, and analytics tools.
  
• Exceptional knowledge of ad platforms, including Facebook Ads Manager, Google Ads, and TikTok Ads.
  
• Strong content creation skills, including graphic design, video production, and copywriting.
  
• Comfortable and confident recording yourself on video to present our value proposition in a compelling way.
  
• Strong analytical skills and experience using data-driven decision-making to optimize campaigns.
  
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  
• Strong communication and teamwork skills.
  

Compensation:

• Competitive base salary commensurate with experience.
  
• Attractive commission structure based on performance, providing significant earning potential.
  
• Opportunities for growth and advancement within the company.
  

Why Join Weaver Eco Home?

• Be part of an innovative company that is the first in its space to offer virtual selling in three provinces.
  
• Work in a dynamic, supportive environment where your contributions are valued.
  
• Enjoy a role where creativity and results are rewarded with an excellent compensation package.
  
• Grow with us as we continue to expand and lead the market in eco-friendly home solutions.
  

How to Apply:

If you're ready to take your career to the next level and help us continue to grow, please submit your resume and a brief cover letter detailing your relevant experience, why you're the perfect fit for this role and a PORTFOLIO that showcases your achievement.