Digital Marketing Program Manager

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.

About the opportunity

The Digital Marketing Program Manager is responsible for keeping the Digital Marketing team’s web and digital work moving efficiently while leading delivery of high-impact initiatives. This role oversees the operational coordination of website changes and updates, maintains workflow visibility, and partners closely with Project Operations on intake, prioritization, capacity, resourcing, and timelines. The role also provides end-to-end program management for initiatives such as website launches, platform implementations, and digital experience enhancements.

The ideal candidate is highly organized and effective at collaborating across Marketing, partnering closely with Project Operations, Creative, Content, Product Marketing, Marketing Automation, IT, and external partners. They bring structure and process to fast-moving work.

What you’ll get to do

Team Workflow

• Partner with Project Operations, Traffic Management, and Digital Marketing leadership to align active work to business priorities, available capacity, resourcing, and agreed service levels.
• Maintain and monitor the team’s work request system, including active projects, owners, milestones, dependencies, and deadlines.
• Contribute to the continuous improvement of intake, workflow, and delivery processes established with Project Operations and Traffic Management.
• Facilitate regular planning, prioritization, and status meetings; identify risks, bottlenecks, and resourcing conflicts early.
• Create clear, consistent communication for stakeholders on request status, timing, scope, and required decisions.
• Improve team processes, templates, and operating rhythms to make delivery more efficient and predictable, ensuring cross-disciplinary efforts stay on track.
• Develop reporting that provides visibility into team workload, throughput, project health, and delivery performance.
• Ensure work consistently meets pre-defined website standards and SLAs.

Program and Project Management

• Lead planning and execution for large, cross-functional digital programs from kickoff through launch and post-launch optimization.
• Use project-management tools (primarily Optimizely) to build and maintain detailed plans and track and report on project progress, dependencies, resourcing, risks, governance, and key decisions.
• Coordinate internal teams and external vendors to ensure work is delivered on time, within scope, and to the required quality standards.
• Drive alignment among business, marketing, creative, content, technology, analytics, and legal stakeholders.
• Facilitate project meetings, maintain action logs, and escalate decisions or risks when needed.
• Support change management for new platforms, workflows, and ways of working.
• Ensure projects follow defined website standards, quality-assurance requirements, and service-level expectations.

Skills and experience we value

• 5+ years of experience in program management, project management, marketing operations, digital marketing, or a related field.
• Experience managing complex, cross-functional digital projects, such as website redesigns and launches, CMS implementations, marketing technology roll-outs, or integrated campaign programs.
• Experience using AI-enabled tools to improve project planning, reporting, documentation, and workflow efficiency.
• Strong understanding of digital marketing workflows, including web, content, creative, campaign, analytics, and marketing technology work.
• Demonstrated ability to manage competing priorities and create clarity in a high-volume environment.
• Excellent organizational, communication, facilitation, and stakeholder-management skills.
• Experience with project-management tools such as Asana, Optimizely, or similar platforms.
• Ability to translate strategic goals into actionable plans, milestones, and measurable outcomes.
• Comfortable operating at both a detailed execution level and a broader program-planning level.

What would make you stand out

• Experience in B2B marketing or a global enterprise organization.
• Experience supporting website platforms, CMS or DAM implementations, and digital experience initiatives.
• PMP, Agile, Scrum, or similar project-management certification.
• Experience using capacity-planning, workflow, and reporting tools to improve team operations.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

This job posting is for an existing vacancy

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

Dayforce is committed to providing accommodations for applicants with disabilities throughout the recruitment process. If you require an accommodation, please contact us at [email protected].

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud

Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process

Pour consulter cette offre d'emploi en français, veuillez utiliser le lien: https://jobs.dayforcehcm.com/fr-CA/mydayforce/alljobs