Digital Producer

About Yaqeen Institute

Yaqeen is a nonprofit on a mission to pioneer Islamic research in creative, cutting-edge formats tailored to meet people where they are. We work to dismantle doubts through well-researched truths, nurture conviction by strengthening belief with practical, spiritual guidance, and inspire contribution by reviving our tradition of faithful changemakers, insha’Allah. We’re seeking like-minded professionals who embody Islamic values including sincerity, excellence, and compassion, and want to make a difference in the faith of people worldwide.

Role Description/Overview:

The Digital Producer produces digital first content and promotional formats for YouTube, social media, podcast platforms, and other digital channels. Acting as the audience and platform focused lead within the studio, the role ensures content is developed, adapted, packaged, and promoted in ways that maximise reach, engagement, and platform performance.

The role bridges production, marketing, and audience growth, leading the development of platform native formats including clips, reels, shorts, trailers, and promotional assets around each release. Working closely with Producers, Editors, and Creative teams, the Digital Producer helps shape how content is positioned, distributed, and discovered across digital platforms.

Role Responsibilities:

• Develop digital first promotional formats including clips, reels, shorts, trailers, carousels, and other platform native content
• Act as the digital first and audience focused lead within the team, ensuring content is developed, packaged, and positioned with platform performance and audience engagement in mind
• Lead the marketing and promotional positioning of each release across digital platforms in collaboration with creative and production teams
• Conduct audience and platform research to identify content opportunities, audience behaviours, trends, and format recommendations
• Manage the end to end publishing workflow across YouTube, social media, and podcast platforms
• Prepare and optimise YouTube uploads, including titles, descriptions, thumbnails, playlists, tags, end screens, and scheduling
• Conduct post publishing quality assurance across all platforms and assets
• Manage podcast publishing and distribution workflows
• Monitor content performance across platforms, including views, watch time, engagement, retention, and audience feedback
• Collect and analyse platform insights, translating data into actionable recommendations
• Execute A/B testing on thumbnails, titles, and descriptions to improve click through and retention performance
• Identify high value moments from long form content for short form distribution
• Coordinate with Video Editors on clip production, subtitles, captions, and delivery timelines
• Write or review titles, descriptions, and publishing copy aligned with SEO and platform best practices
• Coordinate release and promotional plans across channels and formats
• Support content and format strategy using audience insights, research, and platform performance data

Qualifications/Required Skills:

• 3+ years of experience in digital content production, social media management, publishing operations, or related roles
• Strong understanding of YouTube platform mechanics, analytics, SEO, audience behaviour, and digital content trends
• Experience developing and managing short form and platform native content strategies across multiple platforms
• Data literate with the ability to interpret analytics, audience insights, and performance data into actionable decisions
• Strong organisational and project coordination skills with the ability to manage multiple publishing deadlines
• Familiarity with podcast distribution platforms and publishing workflows
• Strong understanding of platform specific publishing standards and best practices
• Audience first mindset with a strong interest in digital community growth and audience engagement
• Excellent communication and cross functional coordination skills
• Experience with AI powered creative tools for video and audio production, such as OpenAI Sora, Google Veo, Nano Banana, and ElevenLabs, with an understanding of how AI workflows can support content production, editing, localisation, and creative development
• Sensitivity to and understanding of Islamic content norms is a strong advantage
• English proficiency required

Yaqeen Institute embraces a philosophy that values and promotes diversity. Our goal is to attract, develop, retain, and advance a talented and diverse workforce within a culture where all employees are empowered to reach their fullest potential.

Please note that all career opportunities at Yaqeen Institute are subject to a three-month probationary period, during which we assess performance, alignment with our values, and mutual fit to ensure long-term success in the role.