Director of Art & AI Integration

At Ginger, we build meaningful brands fueled by passion and purpose. By distilling the complex into clear, creative communications, we craft brands, educate audiences, influence change, and shape communities.

We are a high-performance marketing and advertising agency driven by community, creativity, and results.

Responsibilities

Creative Direction and Design

• Collaborate with the Creative Director and creative team to develop concepts aligned with client objectives and brand strategy.
• Provide visual direction across campaigns, brand identities, graphics, layouts, digital experiences, and multimedia.
• Help oversee creative execution and maintain a high standard of quality and consistency.
• Support the presentation of creative concepts and respond thoughtfully to client and internal feedback.
• Help ensure the creative vision is carried consistently from concept through production.

AI Innovation and Workflow Improvement

• Identify and implement AI-enabled tools that improve creative workflows and reduce administrative burden.
• Explore opportunities in research, file organization, knowledge sharing, project coordination, and quality assurance.
• Help leadership implement practical standards for AI use, including privacy, intellectual property, transparency, and accountability.
• Document and share successful tools, systems, and processes across the team.
• Help team members confidently adopt technologies that support and strengthen their creative work.

Collaboration and Project Leadership

• Work closely with designers, copywriters, strategists, the Account team, developers, and production partners.
• Manage multiple projects, priorities, timelines, and creative resources.
• Foster a collaborative environment that encourages experimentation, constructive feedback, and creative excellence.
• Mentor junior and intermediate team members and support their professional development.
• Make informed decisions related to creative direction, production, project priorities, and workflow improvements.

Research and Strategic Thinking

• Conduct research, trend analysis, and competitive reviews to inform creative strategy.
• Collaborate with the Account and Strategy teams on positioning and project objectives.
• Stay current on developments in design, advertising, technology, media, and culture.
• Evaluate emerging tools thoughtfully, considering their practical value, limitations, and risks.

Required Skills and Experience

• Five or more years of experience in an art direction, senior design, or creative leadership role.
• Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.
• Strong proficiency in Figma and collaborative digital design workflows.
• Intermediate to advanced knowledge of AI tools and their application within creative and operational workflows.
• Broad understanding of creative production, including brand design, digital design, motion design, video editing, and social media content.
• Strong conceptual thinking, visual judgment, typography, layout, and brand development skills.
• Advanced technical competency and the ability to assess, learn, and implement new tools and processes.
• Exceptional attention to detail, organization, file management, and quality control.
• Strong communication, presentation, collaboration, and mentorship skills.
• Ability to manage multiple priorities and deliver high-quality work within established timelines, scopes, and budgets.
• A strong portfolio demonstrating creative leadership, design excellence, and strategic problem-solving.

Role Overview

The Director of Art and AI Integration is responsible for developing and executing compelling creative concepts that communicate our clients’ messages and strengthen their brand identities.

Working closely with the Creative Director and broader agency team, this role provides art direction, supports the presentation and refinement of creative concepts, and ensures work is strategically aligned, visually cohesive, and executed to a high standard.

The Director will also lead the thoughtful use of AI within the creative team. This role is not about automating creative work. It is about using technology to improve research, workflows, file management, project administration, and other supporting processes, giving our team more time to focus on creativity, ideas, strategy, design, storytelling, and craft.

Team Culture
At Ginger, we take team culture seriously and build it intentionally. We believe people do their best work in an environment that is respectful, productive, quiet, and grounded in trust.

We maintain a zero tolerance policy toward workplace harassment, bullying, and disrespectful conduct. Team members are expected to treat one another with professionalism, address concerns openly, constructively, and to never speak poorly of others.

We conduct regular anonymous employee sentiment surveys and listen carefully to the feedback we receive. Ginger consistently maintains average employee experience ratings of 4.0 out of 5.0 across a range of anonymous survey categories.

Our goal is to create a workplace where people feel safe, supported, valued, and able to focus on producing exceptional work that makes a difference.

Statement on the Use of AI at the Ginger Agency
At Ginger, we believe creativity and ingenuity are uniquely human qualities. They cannot and should not be replaced by artificial intelligence.

We see AI as a tool to strengthen the human creative process by reducing administrative burden, minimizing distractions, accelerating routine tasks, and creating more space for creativity, original thinking, creative problem-solving, collaboration, and professional growth. As such, the outputs of our work do not include generative AI imagery.

We are committed to using AI responsibly, transparently, and with the utmost care.

Location
This role is open to applicants residing near our Fredericton or Saint John offices. We are also open to considering remote applicants.

Compensation

• Comprehensive Benefits Package
• 3 Weeks vacation
• Hybrid-work (2 days per week from home)