E-commerce & Digital Marketing Manager

Position: E-commerce & Digital Marketing Manager
Location: North York
Salary: $85K to $105K depending on experience, bonus potential and strong total compensation package
Job Type: Permanent
Posting Type: Open vacancy

We’re looking to hire an entrepreneurial and data-driven E-commerce & Digital Marketing Manager for a great client in the home products and services industry.

This is your opportunity to help build and grow an emerging e-commerce business within an established organization; with the autonomy to experiment, the support to bring ideas to life, and the opportunity to make a measurable impact.

What you’ll be doing:

- Drive digital growth: Identify opportunities to expand online sales, improve customer engagement, and increase conversion across digital and e-commerce channels.
- Shape the roadmap: Evaluate customer needs, market trends, and business priorities to recommend new features, products, services, and digital commerce initiatives.
- Launch and optimize: Coordinate the introduction of new products and services online, ensuring an effective customer journey from discovery through purchase.
- Improve conversion: Plan and execute A/B tests and other experiments involving website content, imagery, offers, navigation, and checkout experiences.
- Turn data into action: Analyze website performance, customer behaviour, conversion rates, and digital revenue trends to identify opportunities and measure results.
- Coordinate execution: Work with Marketing, IT, developers, and external partners to deliver digital projects, implement improvements, and resolve platform-related challenges.
- Explore new opportunities: Monitor competitors, evaluate emerging technologies, and recommend practical ways to improve the digital experience and commercial performance.

Who you are:

- Bachelor’s degree in Marketing, Business, Commerce, Digital Media, Analytics, or a related field.
- 5+ years of relevant experience in e-commerce, digital product management, conversion rate optimization, digital growth, or a related discipline.
- Demonstrated success improving online conversion, customer experience, digital sales, or revenue performance, supported by measurable results.
- Hands-on experience managing or optimizing e-commerce platforms such as Shopify, WooCommerce, BigCommerce, Salesforce Commerce Cloud, or comparable solutions.
- Experience planning, executing, or evaluating A/B tests and conversion experiments using tools such as VWO, Optimizely, Adobe Target, or equivalent platforms.
- Strong understanding of web analytics, customer journey analysis, and digital performance measurement. Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), or similar tools is preferred.
- Strong analytical and problem-solving skills, with the ability to translate performance data into actionable business recommendations.
- Effective project coordination and organizational skills, with the ability to manage multiple initiatives and collaborate across technical and commercial teams.
- A proactive, commercially minded approach, with the confidence to challenge assumptions, take ownership, and move ideas from concept to execution.
- Experience in home services, HVAC, utilities, telecommunications, subscription businesses, or other complex B2C environments is an asset.

Please send your resume in Word format to Vanessa Tran at [email protected].

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All applications are reviewed by our recruitment team, and hiring decisions are made by people. We may also use AI-enabled tools to support parts of the application review process.