Google & Meta Ads Specialist

Location: Edmonton, Alberta (must be local to Edmonton)

Employment type: Full-time

Salary: $38 - $62k

Work arrangement: In-office

About the role

We’re looking for a Google & Meta Ads Specialist to manage paid advertising for a portfolio of clients. You’ll plan, launch, test, and improve campaigns across Google, Facebook, and Instagram, with clear accountability for budgets, tracking, and results.

You should be comfortable explaining performance to clients and connecting advertising activity to lead quality, customer acquisition, and revenue.

Responsibilities

• Manage Google Search, Performance Max, Shopping, Display, and Demand Gen campaigns.
• Build and optimize Facebook and Instagram campaigns, including Advantage+, prospecting, and retargeting.
• Research keywords, review search terms, and maintain negative keyword lists.
• Develop campaign structures, write ad copy, and coordinate creative testing.
• Select bidding strategies, monitor spending, and allocate budgets based on performance.
• Test audiences, messaging, creative, and landing pages.
• Implement and troubleshoot tracking using Google Ads, GA4, Google Tag Manager, enhanced conversions, call tracking, Meta Pixel, Conversions API, and UTMs.
• Manage Performance Max assets and Merchant Center feeds where applicable.
• Identify wasted spend, investigate performance changes, and resolve ad disapprovals.
• Report on acquisition costs, return on ad spend, conversion volume, and lead quality.
• Communicate findings and recommendations clearly to clients and colleagues.
• Stay current with advertising policies and platform changes.

Required qualifications

• At least two years of hands-on paid advertising experience, including Google and Meta.
• Examples of campaigns where your work improved leads, acquisition costs, sales, or revenue.
• Strong understanding of campaign structure, targeting, bidding, testing, and budget management.
• Practical experience validating conversion tracking and diagnosing measurement issues.
• Ability to interpret performance data and turn findings into specific actions.
• Strong organization and communication skills.
• Google Ads Search and Measurement certifications.

Preferred qualifications

• Google Analytics certification and Meta Certified Media Buying Professional certification.
• Experience with Looker Studio, Google Ads Editor, and CRM integrations.
• Experience with ecommerce feeds and landing page optimization.
• Familiarity with LinkedIn Ads, TikTok Ads, or other paid advertising platforms.

How to apply

Submit your resume and two or three campaign examples. Explain the objective, your responsibilities, the budget, and the results. Please remove confidential client information.