Graphic Designer

Platinum Naturals is a Canadian-owned supplement company established in 1996, dedicated to helping people feel their best every day. Known for our high-quality, effective natural health products and exclusive Omega Absorb delivery system, we’re committed to innovation, quality and making a meaningful difference in people’s lives.

As our brand continues to grow, we’re investing in our creative capabilities and expanding how we bring our products to life across packaging, retail and digital channels. We’re a people-focused company that values collaboration, creativity and the contributions of every team member. Our collaborative work environment encourages team members to take ownership, contribute new ideas and make a meaningful impact. We offer competitive benefits, a retirement savings program, a bonus program and opportunities for professional development.

Position Summary

Reporting to the Director of Marketing, the Graphic Designer develops and executes creative assets that support Platinum Naturals' brand, marketing, sales, and business objectives. The role encompasses product packaging and labels, print materials, digital marketing, and e-commerce content.

The ideal candidate is a skilled, detail-oriented designer who can manage projects independently from concept through final production while maintaining brand consistency. Working alongside another Graphic Designer and key stakeholders, this individual will manage their own projects while collaborating and consulting with their colleagues as needed.

Key Duties and Responsibilities

Packaging and Print Design

• Design and update product labels and packaging artwork, ensuring brand consistency, accuracy, and compliance with regulatory requirements in collaboration with the Regulatory team.
• Design print materials, including brochures, sell sheets, flyers, advertisements, catalogues, signage, and point-of-purchase materials.
• Prepare print-ready artwork and coordinate with printers and external vendors to ensure files meet production specifications.
• Adapt creative assets for retailer promotions, trade marketing, and customer-specific requirements.

Digital Design and E-commerce

• Create digital assets for websites, e-commerce, email marketing, digital advertising, and social media.
• Design graphics for product pages, website banners, landing pages, and online promotions.
• Support website content updates and product launches, ensuring digital assets align with brand guidelines.
• Create and edit short-form video content for social media, digital advertising, and other marketing initiatives.
• Collaborate with the Education team to design and format PowerPoint presentations for webinars, ensuring content is visually engaging, on-brand, and easy to follow.
• Shopify experience, particularly with product pages, promotional graphics, and website content, is a significant asset.

Project Management and Collaboration

• Manage multiple design projects from initial brief through revisions, approvals, and final delivery.
• Collaborate with the Marketing team and internal stakeholders to deliver effective creative solutions.
• Consult with the other Graphic Designer to exchange ideas, provide feedback, and maintain brand consistency across all creative assets.
• Maintain organized digital files, artwork, photography, and marketing assets.
• Perform other related duties and responsibilities as discussed and assigned.

Required Education and Experience

• University degree or college diploma in Graphic Design or a related discipline.
• Minimum 3-5 years of professional graphic design experience, preferably in a consumer brand, CPG, or product-based environment.
• Demonstrated experience in print design and production, including packaging and label artwork.
• Experience creating digital assets for websites, email marketing, digital advertising, and social media.
• A strong portfolio demonstrating design quality, versatility, and attention to detail.
• Shopify and e-commerce design experience are significant assets.
• Photography, video editing, and UI/UX experience are additional assets.

Required Knowledge and Skills

• Strong proficiency in Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop. Experience with After Effects and Premiere Pro is an asset.
• Solid understanding of typography, layout, colour theory, brand consistency, and print production.
• Knowledge of pre-press requirements, packaging artwork, and digital design specifications.
• Proficiency in Microsoft Office, particularly PowerPoint.
• Demonstrated experience in photo editing and image compositing.
• Strong organizational, project management, and communication skills.
• Excellent time management skills, with the ability to manage competing priorities, meet deadlines, solve problems, and work independently.
• Excellent attention to detail, with the ability to collaborate effectively and receive constructive feedback.