GROWTH MARKETING LEAD

Build Strategyzer’s next growth engine.

We have the brand, the ideas, the audience and the products. We need a better system for turning them into measurable growth. Please ensure you read the "how to apply" section below.

What you’ll do

Own our growth strategy across self-serve, team and enterprise audiences. Work with Product and Sales to improve the journey from first interaction to purchase.

• Set clear priorities. Define our growth strategy and choose where to focus across audiences, products, and channels.
• Demand generation. Grow qualified traffic and demand in particular for playbooks with campaigns, landing pages, HubSpot workflows, lifecycle programs, and growth experiments.
• Improve conversion. Use evidence to improve our website and key customer journeys.
• From content curation to demand. Review Strategyzer content strategy, topics and channels to identify what's working and what isn’t. Work with Strategyzer's thought leaders to drive traffic and conversions.
• Measure commercial results. Connect marketing activity to qualified demand, activation, conversion, pipeline, and revenue.
• Use AI and automation. Build practical workflows and agents that improve how marketing researches, creates, analyzes, experiments and executes.

Your remit is broad. We’ll agree on a focused set of priorities rather than pursue every opportunity at once.

You’ll report directly to Strategyzer’s CEO, Alex Osterwalder, and work closely with Product, Sales, and our subject-matter experts. Together, you’ll agree on growth priorities and the support needed to deliver them.

What you bring

• A track record of personally building and improving measurable growth systems.
• Experience in SaaS, subscriptions, digital products, or comparable growth environments. Experience across self-serve and sales-assisted growth is a strong advantage.
• Hands-on HubSpot experience and strong skills in analytics, digital acquisition, lifecycle marketing, and website conversion.
• Evidence of AI and automation workflows you’ve built and the difference they made.
• Strong communication and editorial judgment, with the ability to turn complex ideas into clear, useful content.

You can think strategically and execute yourself. You prioritize rigorously, test hypotheses, and decide when to improve, scale, or stop.

We care most about what you’ve built, measured, and learned.

Your first 90 days

• Establish a baseline of funnel performance and address the most important measurement gaps.
• Agree on the biggest growth priorities and a focused roadmap.
• Launch measurable experiments and use the results to make decisions.
• Improve one or two priority acquisition or conversion journeys.
• Establish a practical reporting rhythm and recommend the capabilities we should build next.

Why Strategyzer

Our frameworks, including the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map, are used by millions of business practitioners, from startup founders to teams at leading global companies.

We’re building on that foundation with digital Playbooks that turn business methods into guided, step-by-step processes. They help individuals and teams move from understanding a concept to applying it and achieving tangible business results.

For a growth marketer, that creates a compelling opportunity: an established brand and audience, valuable intellectual property, and a new product offering whose growth strategy you can help shape.

You’ll work directly with Alex Osterwalder and our experts to decide which audiences to prioritize, how to reach them, and how to turn demand into revenue, with room to test your ideas and build a growth system that lasts.

How to Apply

Please submit:

• CV
• Available start date or length of notice period.
• Show us how you think
  Rather than a traditional cover letter, we'd like to understand how you actually think and work.
  Take a look at Strategyzer and choose one growth opportunity you think is worth exploring: growing Playbook subscriptions, improving measurement, creating stronger direct marketing, simplifying the website/customer journey, or turning our expertise into more demand.
  Send us either a 5-minute Loom or a short written response covering:
  
  • What do you notice?
  • What would you want to know before making changes?
  • What would you prioritize first, and why?
  • What have you done before that gives you confidence in that approach?
    
  Show us real work if you can: a campaign, funnel, piece of content, experiment, dashboard or workflow you personally created.
  AI is welcome. We use it too. Just tell us how you used it. We're interested in your judgment, not a polished AI-generated answer.
  We don't expect you to solve our marketing from the outside. We want to see how you think, what you question, and how you decide what to do next.