Head of E-Commerce & Brand Growth

Build a Brand. Drive Growth. Create Impact.

Northern Feather Canada Ltd. is a growing Canadian manufacturer committed to delivering high-quality products and exceptional customer experiences. As we continue to invest in our online business, we are seeking an exceptional individual to help drive the next stage of growth.

This is an opportunity for someone who enjoys building. Building a brand. Building customer relationships. Building sales. Building long-term value.

This role reports directly to ownership and offers significant influence over the future growth of the business.

You will have the autonomy to bring ideas forward, the responsibility to execute them, and the opportunity to see the direct impact of your work on the growth of the business.

Location

This position is on-site at our office in Delta BC. Collaboration with our team is an important part of the role, and attendance on-site is required for the first 6-12 months. A hybrid work arrangement may be considered thereafter based on performance, business needs, and mutual fit.

Compensation

Competitive salary based on experience, plus a results-based bonus.

This role offers the opportunity to directly influence the growth of the business, and compensation will reflect performance. A bonus program will be tied to agreed-upon objectives that support profitable growth, improved business performance, and long-term value creation.

Your Mandate

Drive profitable online growth while strengthening our brand, customer experience, and digital presence.

What You Will Own

• Growth and performance of our online business

• Management and optimization of our Shopify store

• Product presentation, merchandising, and conversion performance

• Product storytelling, content creation, and brand positioning

• Photography and video content production

• Social media strategy, content, and engagement

• Collaboration with external SEO, advertising, and email marketing partners

• Development and execution of initiatives that deliver measurable business results

What Sets You Apart

Commercial Acumen

You understand the drivers of business success, including revenue growth, profitability, customer experience, conversion, and brand value.

You think like an owner and focus on results.

Find-a-Way Attitude

You are resourceful, proactive, and accountable.

You embrace challenges, create momentum, and consistently move initiatives forward.

Ability to Execute

You turn ideas into action.

You identify opportunities, develop plans, execute with excellence, and deliver meaningful results.

Qualifications

• Shopify and e-commerce experience

• Strong photography and content creation capabilities

• Video production and editing experience

• Exceptional storytelling, copywriting, and communication skills

• Social media expertise

• Strong organizational and project management abilities

• Proven track record of execution and results

Success in This Role

• Growth in online sales

• Improved conversion performance

• Increased average order value

• Enhanced brand presence and customer engagement

• Consistent creation of high-quality content and digital assets

• Profitable, sustainable growth

Why This Opportunity?

Your ideas will matter.

Your work will be visible.

Your contribution will directly influence the growth and success of the business.

We are seeking a builder. Someone who combines commercial intelligence with creativity, embraces ownership, executes with excellence, and is motivated by the opportunity to create lasting value.

If you are energized by growth, ownership, execution, and the opportunity to build something exceptional, we welcome the opportunity to speak with you.

How to Apply

Please submit your resume along with a brief cover letter outlining:

• Why this opportunity interests you

• A business, brand, or e-commerce initiative you have led that you are particularly proud of

• The unique value you believe you would bring to Northern Feather Canada Ltd.

Applications submitted without a cover letter will not be considered.