Head of Sales, West Coast (Vancouver)

Head of Sales, West Coast | Vancouver

About Fresha

Fresha is the leading AI-powered operating system for the global beauty and wellness industry, giving businesses everything they need to run smarter, grow faster and build stronger client relationships.

In May 2026, Fresha secured an $80M growth investment from KKR at a valuation of $1B, officially reaching unicorn status and bringing total funding raised to $285M. Already profitable, Fresha is using this investment to accelerate global expansion and drive the next generation of AI and product innovation.

Today, Fresha operates at global scale, with offices across Europe, North America, the Middle East and Asia Pacific. Our platform is trusted by 130,000+ beauty and wellness businesses across 120 countries, with more than 1.5 billion appointments booked to date.

Our mission is simple: help beauty and wellness businesses grow by giving them the technology they need to attract clients, manage their operations and run their business in one place.

We’re continuing to scale rapidly across markets, teams and products, making this an exciting time to join us.

Role Overview

Head of Sales, West Coast | Vancouver office-based (5 days/week)

We’re looking for an ambitious Head of Sales to lead and scale our West Coast commercial sales organization out of our Vancouver hub.

Our regional commercial team is scaling rapidly, and we need a true sales leader who can take the organization to the next level. You are a seller at heart who still loves getting into the weeds of deals, driving high-velocity execution, and helping close key accounts. You’ll own day-to-day commercial performance, develop strong sales leaders, raise execution standards across high-volume SMB funnels, and build the structure and infrastructure needed to fuel Fresha’s West Coast expansion.

With 500+ hires already delivered this year globally, we are scaling fast across global markets and functions. Our West Coast team is made up of field sales reps based across Vancouver, Los Angeles, and San Diego, meeting beauty and wellness businesses face to face in their local markets. You’ll lead and support these reps directly, drive regional expansion down the West Coast (including some travel and industry tradeshows), and help build the talent engine needed to power the future of self-care.

Fresha’s global sales team recently achieved 110% of target, and you’ll play a pivotal role in building on that success. This is a hands-on role for someone who excels at high-velocity sales, robust forecasting, and strategic market expansion—with the freedom to challenge how we work, introduce new ideas, and build playbooks that scale across the wider sales organization.

What You’ll Do

Commercial Sales Leadership & Deal Execution: Own day-to-day commercial performance across the West Coast, driving revenue, sales targets, and team accountability. Act as a hands-on leader who actively gets involved in deals, supports reps on critical pitches, and leverages enterprise/larger-deal sales experience to help get key opportunities over the line.
Team Building & Scaling: Build and grow a high-performing, fast-paced commercial sales organization, developing strong frontline sales leaders, attracting great talent, and creating the structure needed to scale our team.
Territory Expansion & Travel: Lead growth across key West Coast markets, coaching and supporting our field sales reps on the west coast (Vancouver, San Diego, Los Angeles). Represent Fresha on the ground through regular ride-alongs, team visits, and key industry tradeshows as our footprint expands.
Strategy & Accurate Forecasting: Set and execute regional go-to-market strategies tailored to high-volume, fast-cycle SMB sales. Build rigorous forecasting cadences and pipeline management to deliver predictable month-over-month revenue growth.
Performance Management & Coaching: Cultivate a high-performance, metrics-driven sales culture. Provide regular call coaching, deal reviews, and actionable feedback to empower individual reps and team leads to consistently hit and exceed ambitious targets.
Product Mastery: Develop deep familiarity with the Fresha platform and its commercial value props. While we don’t expect you to know our product inside-out on day one, you must have an appetite to learn it thoroughly to demo value, guide positioning, and answer complex prospect questions.
Sales Infrastructure: Build and refine the operating cadences, pipeline analytics, and high-velocity workflows that help the team scale. Use data proactively to spot conversion bottlenecks early and drive smarter operational decisions.
AI & Innovation: Explore how AI and modern tooling can accelerate outbound prospecting, pipeline visibility, and rep productivity, combining cutting-edge tech with sharp commercial judgement.

What We’re Looking For

Commercial Sales Leadership: 8+ years of sales management experience with a consistent track record of exceeding revenue targets in a high-velocity environment. You are a true salesperson who understands the mechanics of selling and loves staying connected to live deals.
High-Volume SMB & Larger Deal Fluency: Deep experience leading fast-paced, high-volume sales cycles (particularly selling into SMBs), paired with enterprise or mid-market deal experience to step in and guide larger, more complex negotiations.
West Coast Market Familiarity: Experience building, scaling, or managing sales teams focused on West Coast US territories with a strong grasp of regional dynamics and readiness to travel for field support and tradeshows as needed.
Building & Scaling Teams: Proven experience managing teams of 20+ reps, ideally through Team Leads and frontline managers, with an ability to scale an organization to 40+ reps.
SaaS & Tech Background: Strong background in B2B SaaS, tech, fintech, or equivalent high-velocity environments (field sales or territory-based sales leadership welcome).
Strategy, Pipeline & Forecasting: Highly analytical, data-led, and process-oriented. You know how to build accurate forecasting models, monitor leading indicators, and establish clear operational cadences.
Product Curiosity: A strong interest in product mechanics and software workflows, paired with a willingness to master Fresha’s platform to lead by example.
Presence & Energy: A collaborative, high-energy leader who thrives in an in-office environment (5 days/week in our Vancouver office) and knows how to energize and mentor a distributed field team.

Your Opportunity at Fresha

Lead at Scale: Take ownership of a 20+ person commercial sales organization based out of Vancouver and across the West Coast, with significant scope to scale the team by the end of next year.
Build Great Leaders: Mentor and develop frontline managers and Team Leads, creating the next generation of sales leadership at Fresha.
Shape Regional Expansion: Direct the strategy for Fresha’s fastest-growing North American territories, establishing the blueprint for West Coast expansion.
Direct Deal Impact: Jump into high-impact customer conversations, partner with reps, and directly move the needle on revenue.
Grow with the Business: Work alongside senior leadership and global commercial counterparts as Fresha continues its global journey as a market-leading unicorn.
Help Build What’s Next: Design scalable sales motions, enablement assets, and playbooks that influence Fresha’s global sales organization.

Benefits

Private Healthcare & Wellbeing: Fully covered private health insurance through ManuLife, plus confidential counselling through our Employee Assistance Programme. Flu vaccinations are included in your health cover.
RRSP Matching: We match your RRSP contributions up to 3%.
Fitness: Free gym in the office.
Food & Refreshments: Free coffee and snacks in the office, plus a catered team lunch every Friday.
Office Life: A dog-friendly office with a dedicated break space.

Inclusive Workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable and empowered.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.