Internet Sales Consultant

Company Description Waterloo Ford is a dealership focused on combining strong operational performance with long-term relationships among customers, manufacturers, and team members. The company values trust, service excellence, and a customer-first mindset in every interaction. Team members are encouraged to contribute to a culture that supports meaningful, lasting connections with clients and partners. Waterloo Ford is also committed to giving back to the community through charitable initiatives, creating a workplace where performance and social impact go hand in hand. Applicants can expect a supportive environment that rewards integrity, collaboration, and results.

Role Description The Internet Sales Consultant is a full-time, on-site role based in Edmonton. The consultant is responsible for engaging potential customers, understanding their vehicle needs, and guiding them through the entire sales process from initial inquiry to delivery. Daily activities include greeting customers, presenting and demonstrating vehicles, explaining features and financing options, preparing quotes, and completing sales documentation accurately. The role involves following up with leads, maintaining relationships with past customers, and collaborating with the finance and service teams to ensure a positive end-to-end experience. The consultant is also expected to stay informed about inventory, pricing, manufacturer programs, and market trends to provide reliable, up-to-date information.

Qualifications

• Strong customer service and interpersonal skills, with the ability to build rapport and maintain long-term client relationships.
• Sales and negotiation skills, including experience managing leads, closing deals, and working toward individual and team targets.
• Solid communication skills, both verbal and written, to explain vehicle features, financing options, and contract details clearly.
• Comfort with technology, including CRM systems, dealership software, email, and online sales tools.
• Ability to learn and retain product knowledge, including vehicle specifications.
• Proven reliability, professionalism, and a commitment to ethical, transparent business practices.
• Previous automotive sales or retail sales experience is an asset, but motivated candidates with related customer-facing experience are encouraged to apply.
• Availability to work a flexible schedule, including evenings and weekends, as required by dealership operations.
• Valid driver’s license with a good driving record and eligibility to work in Canada.