Key Account Manager (China E-Commerce and Customer Success)

Who You Are

You’re a strategic, client-first operator with a strong background in marketing, social, and e-commerce, ideally from an agency, consulting, or integrated brand environment. You thrive in fast-moving, multi-market programs and are comfortable owning relationships end to end, from strategy through execution and optimization. You know how to translate business goals into market-specific activations across China, and you’re fluent in working with cross-functional, cross-cultural teams. Equally comfortable with data, storytelling, and stakeholder management, you’re energized by driving measurable client impact, long-term partnerships, and commercial growth across China, Japan, Korea, and Southeast Asia.

This is not a Sales or Business Development Key Account Manager role. You'll serve as the strategic advisor and primary relationship owner for a portfolio of international brands, helping them grow within China's digital commerce ecosystem and across Asia through market strategy, program leadership, and cross-functional execution.

Highlights of What You’ll Do

Reporting to the COO and the VP of Engagements, a typical day will involve:

Client & Account Leadership

• Serve as the primary point of contact for assigned key accounts, owning client onboarding, ongoing communications, and long-term account strategy
• Lead end-to-end client programs, managing scope, timelines, budgets, deliverables, and expectations across multiple workstreams
• Act as a trusted advisor to clients, providing strategic guidance on brand growth, market entry, and e-commerce expansion

Go-to-Market & Brand Strategy

• Support brand teams with market-specific insights, localization strategy, and channel recommendations
• Contribute to the development of brand plans, including campaign strategy, promotions, pricing, and merchandising direction
• Act as a subject matter expert on the online marketplace ecosystems in China, advising clients on best practices and evolving trends

Revenue Growth & Account Expansion

• Identify and lead opportunities for upselling, cross-selling, and program expansion within existing accounts
• Educate clients on the full WPIC offering and introduce new capabilities as client needs evolve

Cross-Functional Program Management

• Coordinate work across multiple regions and time zones, ensuring clarity of ownership and alignment on priorities
• Collaborate with other Key Account Managers, Strategy Leads, and POD Leaders on shared or overlapping client initiatives
• Ensure a consistent, high-quality client experience across all touchpoints and deliverables

Performance Analysis, Reporting & Storytelling

• Own program and store performance tracking, including KPIs, financial metrics, and campaign effectiveness
• Produce clear, actionable reports and insights for clients and internal stakeholders

Market & Competitive Insight

• Conduct ongoing market and competitive analysis across China's e-commerce ecosystems
• Monitor emerging platforms, consumer behavior shifts, and regulatory or operational changes
• Translate insights into practical, market-specific recommendations for clients

What You’ll Bring Along

Must-Haves:

• 3-7 years of experience in agency, consulting, brand management, e-commerce, marketing, or professional services
• Strong background in client-facing roles, managing complex programs and senior stakeholders
• Demonstrated experience in go-to-market strategy, brand activation, or e-commerce programs
• Strategic command of the online marketplace ecosystems in China
• Proven ability to manage cross-functional, geographically dispersed teams
• Strong analytical skills with the ability to interpret data and turn insights into action
• Excellent verbal and written communication skills in a client-facing environment
• High level of ownership, accountability, and comfort operating with ambiguity
• Strategic thinker with strong executional discipline
• Client-first mindset with a passion for service excellence
• Highly organized, self-directed, and comfortable in fast-paced environments
• Strong interpersonal skills and cultural sensitivity
• Balanced IQ and EQ: able to lead with both data and empathy
• Fluency in Mandarin

Nice-to-Haves:

• Background in integrated or digital services agencies is an asset
• Experience managing end-to-end e-commerce programs or marketplace operations is an asset
• Exposure to product management or merchandising is an asset
• Experience working with regional or global brands expanding into APAC is an asset

What We’ll Give You

Base Salary:

• $75,000-$85,000

Additional Compensation:

• Revenue share
• Extended health, dental, and life insurance benefits

Growth Opportunities:

• High potential for advancement in a fast-growing company

We are always looking for top talent. If your skills and professional experiences vary slightly from those listed in this job posting, the scope of work and salary may be amended to reflect your personal qualifications.

Who We Are

WPIC Marketing + Technologies drives revenue for global brands in China, Japan, Korea, and SEA through data, analytics, e-commerce solutions, warehousing and logistics, and essential support services. With more than 300 employees in offices across 11 cities, WPIC is the world’s leading APAC e-commerce and technology consultancy. Our team provides end-to-end market entry and growth solutions for global brands looking to succeed in APAC. With more than 15 years of on-the-ground experience, WPIC has successfully deployed over 650 organizations in the APAC region.

WPIC values the diversity of the people we hire and serve. We strive to foster a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person’s unique talents and strengths.

Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process.

A human being reviews all applications and decides who moves forward. We use AI in our video interviews to summarize notes and transcripts. Trained staff review recordings before any hiring decision is made.