LCBO Field Sales Reps (Eastern, Central, Western Ontario)

Company Description BOB'S TEA is a Toronto-based, Ontario-owned ready-to-drink beverage company specializing in vodka-based iced teas. Each can is made with real vodka, real brewed tea, and no carbonation, offering a crisp alternative to traditional canned cocktails. With bold flavors, simple ingredients, 100 calories, and 1 gram of sugar per can, BOB'S TEA aims to stand out in the rapidly growing RTD and near-beer category. The company is focused on redefining hard iced tea and becoming Ontario’s favorite homegrown option. BOB'S TEA is preparing for an LCBO-exclusive launch in Spring 2027, creating strong growth opportunities for sales professionals.

Role Description Looking for 3 full-time, on-site LCBO Field Sales Representative role based in the Greater Toronto Area, Canada, covering Eastern, Central, and Western Ontario. The Field Sales Rep will build and maintain relationships with LCBO store managers and staff, ensuring strong product visibility, optimal shelf placement, and in-store execution of brand standards. Responsibilities include visiting assigned LCBO locations on a regular schedule, presenting product offerings, tracking inventory levels, and coordinating promotional activities and merchandising displays. The role involves monitoring performance, collecting market feedback, reporting sales results, and identifying growth opportunities within the territory. The Field Sales Rep will also collaborate closely with the BOB'S TEA leadership and marketing teams to support launches, tastings, events, and brand-building initiatives.

Qualifications

• Demonstrated field sales or territory management experience in beverage, CPG, or a similar retail environment.
• Strong relationship-building skills with retailers, store managers, and front-line staff.
• Ability to plan routes, manage a schedule across multiple territories, and work independently on-site.
• Solid communication, presentation, and negotiation skills to represent the brand professionally.
• Comfort using basic digital tools (CRM, spreadsheets, mobile apps) to track visits, inventory, and sales performance.
• Knowledge of the Ontario beverage alcohol market or LCBO operations is an asset.
• Valid driver’s license, reliable access to a vehicle, and willingness to travel throughout assigned regions.
• Ability to lift and move product cases and merchandising materials as needed for in-store execution.
• High level of professionalism, integrity, and commitment to responsible marketing of beverage alcohol products.
• Previous experience in promotional events, tastings, or brand ambassador roles is beneficial.