LICENSED INSURANCE ADVISOR (LIA) – INDIVIDUAL DIRECT CHANNEL

WHO WE ARE

GreenShield is a proudly Canadian, national non-profit health care and insurance organization, driven by our mission of Better Health for All. We believe health care is a right, not a privilege, and we are committed to improving health outcomes, advancing health equity, and building a future where every Canadian can reach their full health and well-being potential.

Through our unique integrated payer-provider ("payvider") model, we offer insurance, administer benefits, and pay claims as a ‘payer’ while offering health care services such as mental health, pharmacy, telemedicine, and chronic disease management as a ‘provider’. As a non-profit social enterprise without shareholders, we reinvest our excess earnings to directly support underserved communities. Through GreenShield Cares, we positively impacted the health and well-being of over one million Canadians between 2020 and 2025. What’s driving us now is the commitment to measurably impact an additional three million Canadians by 2030 – across mental health, essential medicines, and chronic disease management – through scalable initiatives that deliver meaningful change in pursuit of our mission of Better Health for All.

At GreenShield, our culture is where purpose meets passion and performance. Our teams work as one to deliver meaningful, measurable impact for the people and communities we serve.

THE ROLE IN A NUTSHELL

Base Salary: CAD $67,517.00 - 84,396.00

The Licensed Insurance Advisor (LIA) will be responsible for supporting potential and existing Individual insurance clients and meeting sales and retention targets through GreenShield’s in-house sales centre. This includes new client acquisition, client retention, relationship building, and supporting cross selling and other initiatives from within the organization. This role requires a needs-based approach that puts customers first with all that they do. The position reports to the Manager, Sales & Retention, Individual Direct Channel and may have the opportunity to periodically work with other lines of business throughout GreenShield.

This role is a hybrid role with 2 days each week in our Toronto office.

Here is what the role entails.

Activities

• Connect with potential and/or existing GreenShield Individual insurance clients to gain an understanding of their needs and recommend a solution that best meets those needs
• Leverage GreenShield contact strategy to engage with clients through inbound & outbound calls and email
• Promote additional GreenShield’s products or solutions as required
• Support our clients through outbound and inbound calling whilst providing a first-class customer experience
• Achieve sales, retention, quality, and activity targets
• Capture and provide feedback from clients to help improve GreenShield processes, products, and services
• Accurately complete all CRM and Telephony logging activities to support continued analytics

Continuous Improvement

• Participating in regular sales coaching session with your direct line Manager
• Review individual performance and adjust as required to achieve pre-set targets and goals
• Other ongoing training and continuous learning opportunities as they arise

Industry Awareness and Compliance

• Maintain all valid LLQP licensing requirements which includes maintaining Continuing Education (CE) credits to remain in good standing with the regulator

WHO WE'RE LOOKING FOR

We’re looking for a unique individual who is passionate about helping us create better health for all Canadians.

Education & Experience

• Post-secondary degree or diploma preferred or equivalent work experience
• 2+ year experience in sales or retention in a call center environment
• Experience in insurance sales a plus
• Full LLQP/HLLQP for at least two consecutive years (preferred)
• Ability to secure additional provincial licensing within the first three months of employment
• Previous insurance or financial industry knowledge
• Familiar with various insurance products (Health & Dental, Travel) and how they provide value for our clients
• Previous experience with call center methodologies and tools

Skills & Competencies

• Able to maintain a client centric approach to your work and build last relationships between GreenShield and clients
• Solid understanding of needs-based sales principles, soft skills, and how to support different types of clients in a performance-driven environment
• Excellent communication and collaboration skills, with the ability to work across diverse teams and stakeholders
• Strong organizational skills and the ability to prioritize and triage workloads
• Excellent verbal and written communication/presentation skills; confident, credible and personable
• Professional with a strong and responsive approach to work in a fast-paced, high volume call centre environment
• Strong personal integrity and work ethic; takes responsibility; likes to be held accountable and prides themselves on their results
• Desire for continuous improvement and skilled at applying feedback

THE CULTURE
We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.

Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.

We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.

Here’s to Better Health for All!

A FEW MORE DETAILS
Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.

GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through [email protected]. Information received relating to accommodation will be addressed confidentially.

Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).

AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.