Marketing Assistant (Social Media, Travel & Hospitality)

Company Overview

HiddenGem Media is a performance marketing agency for resorts and experiential stays. We partner with unique, independently owned hospitality brands to help them move beyond platforms like Airbnb, empowering them to take control of their bookings, build brand equity, and drive long-term growth. Trusted by 50+ resorts and experiential stays across North America, we’ve helped our clients generate over $20M in tracked direct-booking revenue.

From scroll-stopping Instagram reels and high-converting email campaigns to Meta ads and conversion-focused websites, we manage every part of the digital marketing funnel so our clients can focus on what they do best: hospitality.

We’re an enthusiastic, tight-knit team of 20 full-time specialists that brings together creative energy, strategic thinking, and a high-performance mindset. Our culture is grounded in PASSION for the work we do, TEAMWORK that amplifies results, and INNOVATION that keeps us ahead of the curve. We operate on clear systems and proven processes that empower our team to scale impact, stay organized, and deliver industry-leading results. As we continue to grow, we’re looking for sharp, motivated individuals eager to make an impact and help shape the future of resort and experiential stay marketing in an ever-evolving digital world.

Learn More About Us:

• Website: 🔗 https://hiddengem.media/
• Our Team: 🔗 https://hiddengem.media/team/
• Instagram: 🔗 @hiddengem.stays
• Founder YouTube Channel: 🔗 youtube.com/@dustinbaker/videos

A Few of Our Clients:

• FLOHOM - IG: @flohom_ofc | Website: flohom.com
• Tàberg Falls - IG: @tabergfalls | Website: tabergfalls.com
• CoHost Company - IG: @thecohostcompany
• Ponderosa Pines - IG: @ponderosapinesresort
• Evergreen Cabins - IG: @evergreen_cabins

Why We’re Hiring

As our client base continues to grow, we are looking for a dedicated Marketing Assistant to join our production team. While our Account Managers focus on onboarding and building the strategic foundation of the marketing funnel, our team of Marketing Assistants is responsible for fueling and growing that funnel through high-volume, high-quality output. This is a hands-on position for someone who wants to master the art of digital execution alongside a group of like-minded creatives.

Who You Are

This role is the perfect fit if you are:

• A proactive, creative thinker who takes full ownership of the work, with a genuine passion for social media, storytelling, travel, and helping hospitality brands grow.
• A time management pro who is focused, efficient, detail-oriented, and able to maintain high-quality work, even with repetitive or detail-heavy tasks.
• A fast learner eager to take initiative, comfortable with self-guided problem-solving, and excited to grow.
• Adaptable and unbothered by shifting priorities in a fast-moving, startup-style environment.

Summary of Role

As a Marketing Assistant, you play a key role in carrying out the day-to-day marketing for a portfolio of client accounts. Your primary focus is producing and scheduling Instagram/Facebook Reels and biweekly email campaigns using our in-house content production platform. You’ll review and refine each piece so it helps clients grow a loyal, engaged audience, stay top of mind, and drive direct bookings. This is a hands-on, high-output role for someone who thrives on the execution side of marketing, turning strategy into polished, on-brand deliverables across multiple brands. Working closely with the Account Management team, you will help keep client marketing moving forward through consistent content production, strong attention to detail, and reliable execution.

Key Responsibilities

• Social Media Content Creation: Create and schedule compelling short-form content, including Reels, Carousels, and Stories, that hooks viewers instantly, highlights each brand’s value, encourages engagement, and turns viewers into interested potential guests.
• Email Marketing Execution: Create and schedule biweekly email campaigns tailored to each client’s brand, audience, and goals using a mix of value-driven and promotional content to nurture the audience, build trust over time, and drive direct bookings.
• Account Management Support: Assist Account Managers with additional tasks as needed to support day-to-day client management and overall account success.
• Project Management: Manage tasks and deadlines within Asana to maintain an organized workflow and provide the Account Management team with visibility into the production pipeline.
• Team Collaboration: Work closely with the team to support client success, share feedback, and contribute to a strong, collaborative environment as the company grows.
• Innovation & Continuous Improvement: Take initiative in identifying new ideas, creative opportunities, and process improvements that strengthen content performance and improve execution.

Qualifications

Must-Have:

• Passion for short-form video content and a strong sense of what makes a Reel perform (hooks, pacing, music, captions), plus the ability to follow visual and copy-based content templates.
• Comfortable working with AI tools, with a sharp editorial eye: able to review drafts critically and refine copy and visuals so they’re accurate, on-brand, and engaging.
• Confident using Instagram features, including Reels, Stories, tagging, commenting, and DMs.
• Strong Canva skills and a good eye for clean, on-brand design.

Good to Have:

• Prior experience with social media marketing/management in a professional setting.
• Experience with CapCut, the Instagram editor, or similar video editing tools.
• Experience with scheduling tools like Meta Business Suite.
• Experience with email marketing and/or CRM software.

Job Details

Job Type: Full-time, Hybrid

Location: 195 Hanlon Creek Blvd, Unit 204, Guelph, Ontario

Hours: Monday - Friday, 9 AM - 5 PM (4 PM on Fridays)

Benefits:

• Extended health and dental coverage
• Paid time off

Perks:

• Hybrid Flexibility: After the probationary period, Marketing Assistants may work from home on select days of the week while maintaining regular in-office collaboration.
• Early Fridays: The workday wraps up at 4 PM on Fridays (and 3 PM during peak summer).
• Work Environment: Enjoy casual dress (plus cozy dress Fridays during cozy season), a startup-style atmosphere, and an office with ping pong, pool, and chess.
• Monthly Team Lunch: A catered team lunch once a month.
• Team Culture: Be part of a team culture grounded in our core values of passion, teamwork, and innovation. We celebrate wins, support growth, and have fun along the way.

Our Hiring Process

1. Submit Your Application – Follow the steps under How to Apply below.
2. Intro Meeting – A brief introductory video call with Gillian (Operations Manager) and Makenna (Lead Account Manager).
3. In-Office Interview – Meet with Gillian (Operations Manager) and Dustin (Founder) at our office in Guelph.
4. Reference Check – Final step before officially joining the team.

HOW TO APPLY

To be considered for this role, please complete the steps below.

1. Prepare your application materials

Before starting the application form, please have the following ready:

• Your resume
• A link to your portfolio (or relevant work samples)
• A short video introduction (~2-3 mins)

In your video, please answer:

• Tell us a bit about yourself
• What interests you about HiddenGem Media?
• Why do you think you’re a great fit for this role?

NOTE: No need to overthink it! Think of this as a brief, informal introduction. We’re simply looking to put a face to the application and get a feel for who you are.

2. Submit your application via Google Form (REQUIRED)

Once everything is ready, complete the application form and upload/provide all required materials here: https://forms.gle/wCE9Tm2Ni66heU2H8

⚠️ Applications without a video submission will not be considered.

We appreciate the time and effort it takes to apply and look forward to learning more about you!