Marketing Associate, Digital

WHO WE ARE

HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage™ product.

OUR VALUES, OUR PASSION

At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.

• Customer-Focused. Passionate Advocates
• Courage to Act. Do the Right Thing
• One Team. One Vision
• Think Long-Term. Ever-Evolving
• Be Exceptional. Inspire Greatness

POSITION SUMMARY

The Marketing Associate, Digital will work closely with the Digital Marketing team to support the development and execution of digital marketing programmes, campaigns and initiatives that drive business objectives and enhance the customer experience.

The role will primarily support day-to-day website and landing-page updates, paid digital campaigns, content development and digital project delivery, working closely with multiple internal stakeholders, agencies and technology vendors.

MAJOR ELEMENTS OF THE ROLE

• Marketing Strategy & Programme Management
• Coordinates day-to-day website and landing-page updates, including content changes, QA/UAT, campaign tracking, A/B testing, launches and ongoing optimisation, working with internal stakeholders, agencies and technology vendors as required.
• Supports the planning, execution and optimisation of paid digital campaigns, working closely with media agency partners across channels such as paid search, paid social and display. Reviews campaign performance and agency recommendations to identify opportunities for optimisation.
• Writes, proofreads and edits content for websites, landing pages, digital campaigns and other marketing initiatives.
• Manages project requirements, timelines, workback schedules, stakeholder approvals, dependencies and deliverables across multiple internal teams, agencies and vendors to support the successful execution of digital marketing initiatives.
• Works collaboratively across Brand, Product, Marketing, CX, Sales, Technology, Legal, Compliance, Privacy and Risk to coordinate requirements, reviews, approvals and delivery of digital marketing initiatives and customer experiences.

SKILLS AND EXPERIENCE REQUIRED

Qualifications

• 2–4 years of digital marketing experience, preferably within the financial services sector.
• Strong knowledge and practical experience across digital media and analytics platforms, including Google Ads, Meta Ads Manager and Google Analytics 4, with the ability to analyse campaign and website performance, understand measurement and tracking, evaluate agency recommendations, and translate insights into optimisation opportunities. Media agency experience is preferred.
• Experience working with website content management systems (CMS), such as Contentful, and supporting website and landing-page updates, testing and digital experience initiatives.
• Experience with content development, copywriting, requirements gathering and digital project coordination, including working across multiple internal stakeholders, agencies and vendors.
• Proficient with Microsoft 365 tools, including Word, PowerPoint and Excel. Experience with Canva or similar content-creation tools is an asset.
• Bachelor’s degree in Marketing, Business, Communications or a related field is an asset but not required; equivalent relevant digital marketing experience will be considered.

Attributes

• Curious, adaptable and self-driven, with strong problem-solving skills and the ability to learn quickly. Open to using new technologies, including AI tools, to improve efficiency and ways of working.
• Strong written, verbal and presentation skills, with a proactive approach to communicating progress, decisions, risks, dependencies and changing priorities.
• Builds strong working relationships across internal teams, agencies and vendors; communicates confidently, asks the right questions and constructively challenges recommendations when appropriate.
• Highly organised and accountable, with strong follow-through and the ability to manage competing priorities, drive work forward and escalate risks or blockers when needed.
• Passionate about serving and empowering the Canadian 55+ population, with a strong commitment to delivering customer-focused digital experiences.

WORKING CONDITIONS UNIQUE TO THE JOB

• Hybrid office environment, three days per week in the office.

WHY WORK AT HOMEEQUITY BANK?

Great Environment

HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.

We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.

A Dynamic Culture – With People at the Centre

We believe our people make all the difference; our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including the Greater Toronto’s Top Employers 2024,Waterstone Canada's Most Admired Corporate Cultures 2022-2023, the Globe and Mail's Report on Business: Canada's Top Growing Companies 2022 (third year since 2019), Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row and Achievers Top 50 Most Engaged Workplaces 2023.

Growth and Opportunities
We provide challenging and rewarding careers in a wide variety of fields. We continuously develop and train our employees through professional growth opportunities and on-the-job training. We also encourage our employees to develop professionally and personally though a series of career developing programs including our Educational Assistance Program, designed to reimburse costs related to professional learning and development.

Celebrating Great Work and People

We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy for our employees to say ‘great job’ to their colleagues and leaders.

From our Appreciate! Program to the High Five Award Program and President’s Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP/DPSP contributions and more.

Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity.

The Perks (for eligible employees)

• HomeEquity Bank offers a competitive total rewards package that includes:

• Extended health and dental benefits

• Employee & Family Assistance Program

• Employer-Matched Group Retirement Savings Plan

• Employee Share Investment Plan

• Well-being initiatives including: a wellness account; virtual self-care programs and extended mental health benefits

• Employee corporate discount for GoodLife Fitness

HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Please note that our successful candidate is required to complete a background check.

Stay in the Know

Find out what we’re up to online, and learn more about what makes HomeEquity Bank a great place to work:

LinkedIn
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Chip.ca

Join Us! If you’re ready to build the future of reverse mortgages, we want to hear from you.