Marketing & Content Coordinator

Rockland Wheels is looking for a hands-on marketing professional who can turn ideas into action and help keep our dealership visible, relevant, and growing.

This is not a “sit behind a desk and schedule posts” role. You’ll be involved in all aspects of our marketing, from creating website listings and launching promotions to taking photos, producing videos, analyzing campaign results, and helping shape our overall marketing strategy.

We’re looking for someone who moves quickly, understands deadlines, stays on top of trends, and enjoys wearing multiple hats. Knowledge of, or a genuine interest in, the powersports and marine industry is important. Our products and customers are unique, and understanding the lifestyle behind them helps create better, more authentic marketing.

What You’ll Do

Digital Marketing & Social Media

Plan and execute social media strategies across Facebook, Instagram, TikTok, YouTube, and emerging platforms;

Create engaging content that reflects the Rockland Wheels brand and connects with our audience;

Maintain a consistent posting schedule and marketing calendar;

Monitor performance metrics and adjust strategies based on results;

Stay current on social media trends, platform updates, and content opportunities;

Identify ways for Rockland Wheels to participate in relevant trends and conversations.

Content Creation

Photograph new and used inventory;

Film and edit short-form and long-form video content;

Create graphics, promotional materials, and other marketing assets;

Write compelling product descriptions, captions, and website content;

Showcase our products, staff, customers, events, and dealership culture through engaging content.

AI & Innovation

Use AI tools to improve marketing efficiency, productivity, and content creation;

Stay informed about new AI technologies and marketing opportunities;

Identify innovative ways to incorporate AI into future marketing initiatives and workflows.

Website & Inventory Management

Create and maintain inventory listings on our website;

Write appealing, accurate, and SEO-friendly product descriptions;

Keep inventory photos, specifications, pricing, and promotions up to date;

Monitor the quality and presentation of listings across online platforms;

Ensure our online inventory accurately reflects what is available at the dealership.

Analytics & Performance

Track key marketing metrics and campaign performance;

Evaluate what is working and identify areas for improvement;

Make recommendations and implement changes based on results;

Assist with managing advertising and marketing budgets to maximize return on investment.

Co-op & Administrative Marketing Support

Submit manufacturer co-op advertising claims;

Maintain supporting documentation and ensure deadlines are met;

Assist with marketing budgets, campaign tracking, reporting, and administrative tasks.

What We’re Looking For

Experience in marketing, communications, digital marketing, content creation, or a related field;

Interest in and knowledge of AI and marketing technology;

Experience managing social media platforms and content planning;

Familiarity with Meta advertising (Facebook/Instagram);

Strong organizational skills and the ability to manage multiple projects and deadlines;

Excellent attention to detail;

Self-motivated and able to work independently;

Creative thinker who brings new ideas and takes initiative;

Strong photography, video, writing, and/or graphic design skills are an asset;

Interest in powersports, marine, motorsports, outdoor recreation, or related industries;

Bilingual English/French is preferred, as we advertise and communicate with customers in both languages.

Work Arrangement

Full-time position;

Primary work location is in person at our Rockland dealership;

Some remote work flexibility is available;

Flexible scheduling may be considered for the right candidate;

Occasional evenings or weekends may be required for events, promotions, content creation, and peak seasons.

Why Join Rockland Wheels?

Work in a fast-paced industry with exciting products and brands;

Have a direct impact on the dealership’s growth and visibility;

Experiment, innovate, and bring your ideas to life;

Work with a team that values initiative, creativity, and continuous improvement;

Help shape the future of marketing at Rockland Wheels.

How to Apply

Interested? We’d love to hear from you!

Send us your resume, a short introduction, and examples of marketing, social media, photography, video, graphic design, or other creative work you’re proud of.

Join Rockland Wheels and help us put our brand, products, and lifestyle in front of more customers!