Marketing Coordinator, Consumer Shows

TELLING CAPTIVATING STORIES TO AUDIENCES EVERYWHERE

Blue Ant Media (TSX: BAMI) is an international streamer, production studio, advertising sales and rights-management business. The company operates a diverse portfolio of free streaming and pay TV channels internationally, including Love Nature, Cottage Life, Smithsonian Channel Canada, BBC Earth Canada, HauntTV, Homeful, and Love Pets, as well as the subscription streaming service MagellanTV. Its studio business produces and distributes a wide range of premium content across key genres for streaming and broadcast platforms worldwide. Blue Ant Media is headquartered in Toronto, with a presence in Los Angeles, New York, Miami, Singapore, London, Washington, Sydney, Halifax, and Ottawa. blueantmedia.com⼁Instagram⼁LinkedIn

Our employees are passionate experts in all of our business areas. They are fanatical about creating outstanding content and experiences, and about delivering them on new and evolving platforms. We actively seek new employees who embody our core values. We want them to think big, act with purpose, celebrate creativity, do the right thing, respect one another, and succeed together. We attract creative talents who are optimistic about the evolving future of content and who take pride in recognizing opportunities where others see challenges. At Blue Ant Media, we give them the flexibility to think like entrepreneurs, take ownership of their projects, take risks, and embrace innovation in a rapidly evolving media landscape. Our team members excel at collaborating with internal and external partners by building trusting, respectful working relationships.

Marketing Coordinator, Consumer Shows

Blue Ant Media is looking for a highly organized, detail-oriented and creative Marketing Coordinator to support the planning and execution of marketing campaigns across our Toronto Home Shows portfolio, including the National Home Show, Fall Home Show and GTA Home Show.

You will help drive attendance, exhibitor participation, sponsorship visibility and audience engagement across multiple live events. In addition, you will work closely with the Marketing Manager, Show Directors, and our Creative, Data and Communications teams to keep campaigns moving and marketing deliverables on time.

This is a hands-on role for someone who enjoys keeping projects organized, coordinating creative, updating websites, running email and social campaigns, and helping bring live events to life before, during and after showtime.

This role will report to the Marketing Manager, Consumer Shows and is a hybrid position requiring in-office attendance at our head office in Toronto for a minimum of three (3) days per week.

The anticipated salary for this role is $50,000 per year, with final compensation determined by experience and qualifications.

Core Responsibilities & Duties

Campaign & Marketing Execution

• Coordinate campaign deliverables across digital, social, email, print, paid media and on-site channels.
• Work with the Marketing Manager and Creative Team to brief, traffic and deliver final creative assets.
• Manage paid media specs, deadlines and approvals.
• Maintain marketing calendars, campaign trackers and shared asset folders.

Social Media & Content

• Create, schedule and publish organic social content across assigned show accounts, including exhibitor spotlights, sponsor content and countdown posts.
• Reshare tagged content, monitor comments and DMs, and support live social coverage during shows.
• Track growth and engagement KPIs and stay ahead of platform trends, especially Instagram, Facebook and TikTok.

Email Marketing

• Build, schedule and deploy promotional newsletters and show-related email campaigns for consumers, exhibitors, sponsors and partners.
• Support exhibitor toolkits, ticket offers and post-show survey sends.
• Monitor email KPIs and help drive ticket sales through email.

Website & Digital Updates

• Keep assigned show websites and landing pages current – dates, ticketing, sponsor logos, exhibitor content and stage schedules.
• Build and update landing pages and promotional content as needed.
• Refresh sites for post-show wrap and prepare for the next show cycle.

Exhibitor, Sponsor & Partner Support

• Coordinate exhibitor marketing materials, sell sheets, direct mail and booking campaigns.
• Manage sponsor deliverables across website, social, email and on-site materials.
• Coordinate deliverables with media and promotional partners, including specs, deadlines and approvals.
• Support sponsor, exhibitor and promo code reporting.

On-Site Show Support

• Attend assigned shows to support on-site marketing execution and real-time content needs.
• Create live content, capture social coverage, and coordinate photographers and videographers.
• Escalate on-site issues or PR concerns as needed.

Reporting & Post-Show Wrap

• Track ticket sales, promo code usage, email results and social engagement.
• Create and distribute attendee and exhibitor surveys, and organize results.
• Support post-show recaps and recommendations for future campaigns.

Qualifications

• 2–4 years of experience in marketing, event marketing, brand coordination, social media, email marketing or live events.
• Strong project management and organizational skills, with the ability to juggle multiple campaigns and stakeholders at once.
• Strong writing, editing and proofreading skills, with an eye for visual design.
• Experience creating and scheduling social content, and comfort managing Instagram and Facebook (TikTok is an asset).
• Experience with email marketing platforms such as Mailchimp, and design tools such as Canva.
• Experience updating websites or working with CMS platforms.
• Comfortable being on public-facing social media.
• Proactive, calm and solutions-oriented in a fast-moving environment.

Nice to Have

• Experience with consumer shows, trade shows, festivals, conferences or other live, ticketed events.
• Experience in home, design, lifestyle, wellness, retail or similar consumer categories.
• Familiarity with project management software, Meta Business Suite, Microsoft 365 and ticketing platforms.
• Experience coordinating photographers, videographers or on-site content capture.

At Blue Ant Media, we believe promoting equity, diversity, and inclusion is everyone's responsibility. We can all contribute. As a global media company, we recognize our platform and opportunity to influence change and promote a more inclusive world. We know what we create, distribute, and produce is better with a diverse workforce. In recruiting for our teams, we encourage applications from individuals of all backgrounds (who are eligible to work in Canada) and welcome the unique contributions each person brings.

While we may use digital tools to support the efficiency of our recruitment process, we do not use Artificial Intelligence (AI) to screen, assess or select candidates. Applications are personally reviewed by a member of the Talent Acquisition team or one of the hiring leaders, ensuring a fair and human-centered experience for all applicants.

If you have most of the qualifications listed in our posting, but are not sure whether to proceed with your application, we still encourage you to apply. We thank all candidates for their interest in Blue Ant Media and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require an accommodation at any time during the recruitment process, please email our Human Resources team at [email protected].