Marketing - Director, Marketing

Mitsubishi Motor Sales of Canada, Inc. is an equal opportunity employer fostering an inclusive, accessible environment. We are committed to building an environment where all employees and customers feel valued, respected, and supported. Mitsubishi Motor Sales of Canada, Inc. will support applicants requiring accommodation during the recruitment process.

All employees are required to espouse MMSCAN’s company values, MMC WAY, and conduct themselves accordingly:

1. Think of Our Customers First; Strengthen Trust
2. Enrich Society
3. Welcome All Facts; Share Difficult News First
4. Conduct and Challenge Yourself Professionally
5. and Respect All; Work as Part of a Broader Team

Use of Artificial Intelligence (AI)

MMSCAN does not utilize AI to review or assess applicants. All screening is conducted internally by a member of the HR team and/or the hiring manager.

PURPOSE

The Director, Marketing is responsible for directing all tiers of marketing communication activities to build the brand, influence and acquire prospects (drive them to dealer showrooms, websites); manage CRM activities; oversee Public Relations communications and commission market research to improve consumer engagement. This position involves directing the brand and performance marketing activities as well as the supporting dealerships in their advertising activities.

Expected Outcomes

The expectation of the role is to build and scale a comprehensive modern, digital first marketing approach. You will champion, innovation, customer centric marketing, personalization and data-driven marketing by managing the relationships with key communication agency partners.

Reporting directly to the President & CEO, you will be a key member of the leadership team working collaboratively to achieve corporate objectives.

RESPONSIBILITIES

Strategy & Leadership

• Lead the development and execution of a comprehensive marketing strategy aligned to business objectives and revenue goals
• Member of the corporate leadership team, contributing to departmental planning and decision-making
• Lead strategic agency relationships to develop and implement marketing programs that drive retail sales, increase dealer traffic, strengthen brand awareness, and support customer acquisition objectives.
• Mentor a team of marketing professionals, providing guidance to grow the team’s capabilities and achieve departmental and development goals
• Provide coaching and mentoring support using MMSCANs performance management practices that provides an overall context and framework to encourage team member’s contribution and operational growth. This includes goal setting, consistent feedback, and performance development planning.

Brand, Retail, CRM & Communications

• Oversee the planning and execution of marketing campaigns across various channels, including digital and traditional mediums
• Define and elevate MMSCANs brand consideration across all channels through brand consistent storytelling
• Lead content strategy across owned, earned, and paid channels (i.e., thought leadership, PR, and social)
• Lead the CRM strategy and execution to acquire, engage, and retain customers through data-driven marketing campaigns, customer segmentation, marketing automation, performance analytics, and dealer collaboration, driving retail sales growth, and customer loyalty,
• Oversee PR strategy and auto media relations
• Lead go to market planning and launch strategies for new vehicle introductions, model year updates, and major product enhancements.

Revenue Generation & Performance

• Own and scale a multi-channel engine (email, digital, paid and organic social, events, partnerships)
• Build measurement frameworks to track Marketing ROI, funnel performance,
• Drive increased dealer traffic and retail sales growth through the development and execution of performance marketing, lead-generation, customer acquisition, and dealer engagement initiatives
• Develop and optimize the marketing tech stack to implement improved campaign efficiency
• Drive data-driven decision making through the analysis of sales, website performance, customer behavior, and market trends, transforming insights into recommendations that improve dealer traffic, retail sales, and overall business performance
• Manage partnerships and Auto Shows within Canada
• Evaluate agency, media, and vendor performance to ensure marketing investments deliver measurable business outcomes.

Cross-functional Collaboration

• Work closely with teams to ensure marketing initiatives support broader business objectives
• Maintain strong collaboration with Sales Operations and Field Teams to ensure dealer feedback, market conditions, and retail priorities are reflected in marketing strategies and programs.

Budget Management

• Provide strategic leadership and governance of the marketing budget, including annual planning, forecasting, resource allocation, vendor management, and ROI measurement,
• Ensure marketing investments deliver measurable business results and support organizational growth objectives

REQUIREMENTS

• 10+ years direct responsibility in marketing, advertising, or agency, preferably focused in automotive.
• MBA degree in marketing or business administration
• Proven track record in Automotive National Communications, Strategic development, dealer advertising, CRM, Database Management and Online Management.
• Research proficiency

The successful candidate will:

• Develop a data-driven marketing strategy aligned with business objectives.
• Lead high-performing campaigns that drive measurable growth.
• Foster strong partnerships with dealers, vendors, and internal stakeholders.
• Effectively manage marketing investments to maximize return on investment.
• Strengthen alignment between marketing, sales, operations, and executive leadership to support organizational goals.
• Enhance the customer experience by ensuring consistent brand messaging and a seamless customer journey across all touchpoints.