Marketing Generalist

POSITION SUMMARY

The Marketing Generalist under the Marketing Project Manager will primarily be responsible for assisting with the execution of marketing strategy implementation for BRC. The Marketing Generalist will be responsible for a variety of marketing initiatives, including aiding in the execution of the yearly marketing plan, executing brand initiatives, and any other initiatives associated with overseeing the implementation of marketing campaigns to promote business products and services.

The Marketing Generalist will also be responsible for coordinating showroom tours, managing finish samples and promotional merchandise requests, developing sales presentations and supporting the Marketing Project Manager with the execution of key marketing initiatives.

RESPONSIBILITIES

Showroom Coordination

• Serve as the primary marketing contact for showroom tour requests, coordinating schedules and logistics with Regional Sales Teams.
• Prepare the showroom for Dealer, Customer, Designer and other stakeholder visits, ensuring a professional and engaging brand experience.
• Coordinate showroom materials, product information, presentations and promotional items for scheduled visits.
• Work with Sales and internal Teams to ensure showroom displays and marketing materials are current and aligned with product launches.
• Support showroom events, product demonstrations and other marketing activities.

Finishes Samples & Dealer Support

• Manage incoming finishes sample requests from Dealers, Independent Sales Representatives and internal Sales Teams.
• Coordinate sample selection, availability, packaging and shipment with relevant internal departments.
• Maintain accurate records of sample requests, inventory and fulfillment status.
• Track outstanding requests and proactively communicate timelines and updates.
• Ensure sample materials are presented professionally and reflect BRC's brand standards.
• Identify opportunities to improve the sample request and fulfillment process.

Promotional Merchandise & Swag Management

• Coordinate promotional merchandise requests from Regional Sales Teams for Dealer meetings, Customer visits, events and other initiatives.
• Manage inventory, distribution and replenishment of branded merchandise.
• Coordinate with suppliers on merchandise orders, production timelines and deliveries.
• Maintain accurate records of inventory and distribution.
• Ensure promotional materials are consistent with BRC's brand identity and quality standards.

Sales Presentations & Product Launch Support

• Develop and update professional Sales presentations to support new product launches, product collections and marketing campaigns.
• Collaborate with Marketing, Sales and Product Design to gather accurate product information, imagery and key selling points.
• Translate product features and benefits into clear, compelling and visually engaging presentations.
• Customize presentations for Dealer meetings, Customer opportunities and other Sales initiatives.
• Maintain an organized library of approved presentations and Sales enablement materials.
• Ensure all materials reflect current product information, messaging and brand guidelines.

Marketing Project Coordination

• Support the Marketing Project Manager with the coordination and execution of assigned marketing projects.
• Assist with project schedules, deliverables, approvals and follow-ups to ensure initiatives remain on track.
• Coordinate marketing requests from internal stakeholders and communicate requirements to the appropriate Team members.
• Assist with the development, organization and distribution of marketing collateral and campaign materials.
• Liaise with internal departments, external agencies and suppliers as required.
• Maintain organized marketing assets, project files and shared resources.
• Provide administrative and operational support for product launches, events and other marketing initiatives.

Other Duties and Responsibilities

• Liaising with suppliers on items such as literature fulfillment, marketing items, print, and creative
• Developing special events and ensuring that identified goals reach required return-on-investment at industry events and trade shows
• Other duties as assigned

QUALIFICATIONS

To be able to perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Post-secondary education in Marketing, Communications, Business Administration or a related field.
• 1–3 years of experience in marketing coordination, sales support, project coordination or a similar role.
• Proficiency in Microsoft Office, particularly PowerPoint, Excel and Outlook.
• Experience developing professional presentations and marketing collateral.
• Ability to work collaboratively across departments and with external partners.
• Experience with Canva, Adobe Creative Suite Smartsheet software is an asset.
• Experience in commercial furniture, interior design, manufacturing or a dealer-based sales environment is an asset.

WORKING CONDITIONS

• Occasional lifting of moderately heavy objects may be required.
• Overtime as required.
• May be exposed to hazards associated with manufacturing.
• May be required to use hand tools for prototyping and/or building.
• Eligible to work in Canada.

Why Work for BRC?

• Inspiring team committed to a diverse, inclusive, and safe workspace.
• Opportunities for growth and advancement
• Various social and recreational activities
• Flexible, hybrid schedule offering work from home and in-office options

BRC is committed to equity and values diversity. We welcome applications from qualified individuals of all genders and sexual orientations, persons with disabilities, Aboriginal persons and persons of a visible minority.