Marketing Manager

Mission

The Marketing Manager runs execution for Foundation’s marketing engine. This person takes the plan set by the Head of Marketing and makes it happen across campaigns, the website, SEO, paid media and sales enablement. They work with Sales and Paid to grow pipeline and improve how much of it converts to revenue.

This is a hands-on role for a strong operator who ships quickly, measures everything and keeps standards high. It also leads the Social Media & Marketing Coordinator, which includes delegating work, coaching and holding quality. There’s a clear path to take on more strategic planning over time.

Core Responsibilities

Pipeline Execution with Sales & Paid

• Work with Sales on lead handoff, MQL/SAL follow-up and regular pipeline reviews, so marketing-sourced leads move quickly and nothing falls through
• Work with the Paid Department to launch and improve campaigns: audience targeting, landing pages, offers and budget pacing, measured on pipeline outcomes, not just clicks and form fills
• Find where pipeline stalls (volume, conversion or velocity) and run tests to fix it
• Build and run nurture and lifecycle email programs that move MQLs toward sales conversations

Website & SEO

• Own the Foundation website: updates, new pages, landing pages and day-to-day maintenance in the CMS
• Own on-page and technical SEO for the site, service pages and landing pages, including keyword targeting, metadata, internal linking, schema, site speed, indexation and crawlability for both search engines and AI crawlers
• Improve the site’s conversion rate through testing forms, CTAs, page layout and offers
• Monitor site health and performance in tools like Google Search Console, GA4, Ahrefs or Semrush, and fix issues proactively
• Work with the Content Manager where site SEO and editorial content overlap (for example, internal linking, page templates and topic overlap between service pages and articles)
• Campaigns, Programs & Go-to-Market Execution

• Execute integrated marketing campaigns tied to service launches, Industry moments and events, Thought leadership themes (collaborate with the Content Manager)
• Run webinars, podcasts, partnerships and sponsorships that drive MQLs and pre-sales conversations, covering logistics, promotion and follow-up
• Coordinate with Creative, Growth, Paid, Sales and Content so campaigns ship on time, on brand and as planned
• Apply Brand-to-Demand principles and Category Entry Points (CEPs) in targeting, landing pages, paid campaigns and sales materials
• Team Leadership & Delegation
• Coach and mentor the Marketing Coordinator: set goals, give regular feedback and build a development plan that grows them toward fully owning social
• Delegate execution with clear briefs, owners and deadlines, then hold the line on quality and timelines
• Work with the Creative Director to uphold creative quality standards on everything this role ships

Performance Analytics & Reporting

• Own funnel reporting: MQL volume, MQL → SAL conversion, pipeline velocity, cost per SAL and marketing-influenced revenue
• Build and maintain dashboards (HubSpot preferred) that give leadership a clear, trusted view of performance
• Track performance across Paid media efficiency and pipeline contribution, Website traffic, conversion rate and organic/AI search visibility, Campaign, event and email engagement, Sales enablement asset usage
• Analyze results and bring the Head of Marketing clear insights and recommended next steps
• Keep consistent reporting cadences and documentation

Sales Enablement & Pre-Sales Support

• Act as a subject matter expert on Foundation’s services (SEO, GEO, Reddit, distribution, content) on second and third sales calls, building credibility, clarity and buyer confidence
• Support audits and proposals as a reviewer and quality partner, making sure they match Foundation’s positioning and the buyer’s needs
• Oversee production and upkeep of sales enablement assets: pitch decks, templates, one-pagers, service pages and supporting documentation for audits and proposals
• Make sure Sales always has current messaging, proof points, service positioning and case studies (case study production sits with the Content Manager)
• Build and maintain repeatable marketing and enablement systems: SOPs, templates and playbooks

• Capture patterns from sales conversations and buyer questions (objections, CEPs, decision dynamics) and share them with the Head of Marketing, Content Manager and Sales

What You Bring

• 3–5 years of B2B marketing experience. SaaS, tech or agency experience preferred.
• Hands-on SEO experience: technical and on-page SEO, keyword research and SEO tools (GSC, GA4, Ahrefs or Semrush)
• Website experience: comfortable building and editing pages in a CMS (WordPress, HubSpot, Webflow or similar). Basic HTML/CSS is a plus.
• Strong analytical skills: CRM (HubSpot preferred), dashboards, spreadsheets and attribution, and you turn data into clear recommendations
• A track record of working with Sales and Paid teams to drive pipeline
• A strong executor: organized and fast, you finish what you start and run several projects at once without dropping quality
• Strong delegation skills and experience coaching or mentoring at least one junior teammate
• Nice to have: familiarity with GEO/AEO and how AI search is changing B2B buying; CRO or A/B testing experience; webinar experience

KPIs & Measures of Success

• Pipeline impact: MQL volume and MQL → SAL conversion rate, Pipeline velocity and cost per SAL, Marketing-influenced pipeline and revenue
• Website & SEO: Organic and AI search visibility for service and landing pages, Website conversion rate, Technical site health (Core Web Vitals, crawl and index issues)
• Sales enablement: Enablement adoption and asset usage in active deals, Qualitative feedback from Sales
• Execution & team: Speed and consistency of delivery against the plan, Coordinator growth against their development plan, Fewer enablement gaps and ad hoc requests

Compensation

• Base salary $60k–$90k CAD depending on experience and location
• Variable compensation: OTE $65k–$100k CAD (team performance bonus and company-wide profit-sharing)

How to apply

1. Fill in Culture Index survey: https://go.cultureindex.com/p/ipcENKupjABH7h59
2. Apply through the application form