Marketing Manager - Professionals

Location: Remote/In-Office/Hybrid

About Us:

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps, everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, ON, we’ve grown from a bold idea to one of the city’s most exciting startups, securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.

At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!

Why Join Bushbalm?

• Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
• Work in a collaborative and fun environment that values creativity and fresh ideas.
• Gain strong opportunities for career growth and professional development.
• Help expand a brand that is available in Ulta Beauty locations nationwide and 25,000+ waxing salons.

About the Role:

Bushbalm is looking for a Marketing Manager, Professional Channel to drive the execution of Bushbalm's PRO marketing strategy through integrated campaigns, market insights, and cross-functional collaboration. Reporting to the Senior Marketing Manager, Professional Channel, this role will lead key marketing initiatives, oversee cross-functional projects, analyze customer and industry trends, and identify opportunities to drive acquisition, retention, and channel growth. The Marketing Manager will work closely with PRO Sales, Performance and Growth Marketing, Education, Partnerships, Brand, Creative, and Ecom to ensure marketing initiatives are executed effectively and aligned with the channel's strategic priorities.

The role is a new role. The starting salary range for this position is $75,000 to $90,000 CAD.

In this Role, You Will:

• Strategy & execution: Turn the Professional (PRO) Channel marketing strategy into campaigns and initiatives that drive account acquisition, product adoption, repeat purchases and loyalty.
• Campaigns & launches: Lead integrated PRO campaigns, product launches and promotions from start to finish. This includes working with Performance and Growth Marketing on email strategy and the promotional calendar.
• Events: Plan and run major PRO events, including the annual PRO Insider Summit. Represent the brand at trade shows and gather feedback directly from professional customers.
• Cross-functional leadership: Manage timelines, deliverables and stakeholders across Sales, Education, Partnerships, Growth, Creative and Ecom. Own the integrated PRO marketing calendar.
• Insights & analysis: Research competitors and trends in professional skincare and hair removal. Analyze customer behaviour and product performance to find growth opportunities.
• Performance reporting: Track marketing KPIs and deliver monthly reports with recommendations.
• Sales enablement & creative: Oversee wholesale catalogues, merchandising and promotional materials. Share PRO-specific requirements with the Creative team for photoshoots and campaign assets.
• In-House Esthetician Program: Own day-to-day relationships and coordination for the In-House Esthetician program, and look for ways to increase its impact.

Who You Are:

• 4–6+ years of marketing experience
• Experience managing integrated marketing campaigns, product launches and cross-functional projects
• Strong analytical skills, including interpreting marketing, customer, competitor and sales data and turning the findings into recommendations
• Experience with competitive research, market analysis and customer insights reporting
• Strong project management and organizational skills, with the ability to juggle multiple priorities and stakeholders
• Strong communication and presentation skills, including presenting to senior stakeholders

Nice to haves:

• Experience in beauty, skincare, professional beauty, B2B or trade marketing
• Knowledge of the professional skincare, esthetics, spa or hair-removal industry
• Familiarity with digital marketing, email/CRM, social media, events, partnerships and trade marketing
• Experience with Shopify, Klaviyo, Google Analytics, project management platforms or reporting tools

Perks & Benefits:

• Competitive salary and comprehensive benefits package.
• Flexible work environment (remote/hybrid options where applicable).
• Health and wellness benefits, including a lifestyle spending account.
• Professional development opportunities to support career growth.
• Free access to our award-winning products.
• Inclusive and dynamic company culture with team-building events

Join us in redefining body care and making an impact in the beauty industry!

At Bushbalm, we believe in a people-first hiring experience. We do not use artificial intelligence (AI) to screen, evaluate, rank, or make decisions about candidates at any stage of our recruitment process. All applications are reviewed by members of our hiring team, and hiring decisions are made by people based on each candidate's qualifications, experience, and overall fit for the role. We are committed to providing a fair and transparent recruitment experience for every applicant.

Bushbalm is committed to fostering an inclusive, accessible workplace where all employees and applicants are treated with dignity and respect. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), accommodations are available upon request for candidates participating in all aspects of the recruitment and selection process. If you require accommodation during the hiring process, please notify us and we will work with you to meet your accessibility needs.