Paid Media Sr. Specialist

About Us

Retailogists scales retail businesses as a true growth partner, accountable for measurable business outcomes, not deliverables. We build the strategy, then execute the roadmap ourselves. Our team spans every function that moves the P&L: sales, marketing, operations, finance, and technology, working as one to drive profitable growth. Alongside our growth partner practice, we build and sell our own tech products (Avia, Orca, Kora, and what's next), each one born out of a real client problem.

About the Role

As Senior Paid Media Specialist, you'll own SEM and Paid Social for a portfolio of retail and eCommerce brands across Google, Meta, and TikTok. This is a hands-on role: you'll be inside ad accounts every day, making budget and structure decisions, running tests, and shipping changes without waiting to be told.

You'll be accountable for connecting every dollar of spend to profitable growth on the client's P&L, measured in revenue, ROAS, CPA, and MER, not impressions or CTR. Because we work across every function that drives a retail business, you'll look beyond the ad account too, spotting when a feed, landing page, tracking gap, or inventory issue is the real reason performance is slipping, and working with our CRO, email, dev, and creative teams to fix it.

If you'd rather build the plan than wait for one, and you want your work judged on results, this role is for you.

Why Join Us

• Results-driven culture: we reward people who move the needle, regardless of your role or rank
• Work directly with C-levels and decision-makers at leading retail businesses, starting from day one
• Own a book of business outright: the strategy, the execution, the P&L, and the results
• See what's working across a portfolio of retailers, not just one, and build pattern recognition no in-house role can give you
• Turn struggling businesses around and take them back to growth, repeatedly, across a range of retail models
• Work alongside a dynamic team of A players, where everyone is visibly good at their job and the bar stays high
• Fast-paced, low-bureaucracy, performance-based environment where results are directly rewarded, and the company is growing fast enough that your scope grows with it
• Influence the roadmap of Avia, Orca, Kora, and future products through direct, real-world client exposure
• Five days a week together in our Old Port office, because the work is better in the same room, and lunch is on us every Friday with the whole team

Responsibilities

Performance ownership

• Own day-to-day performance for your client accounts across Google, Meta, and TikTok Ads
• Build, launch, and optimize campaigns yourself, hands-on in the accounts every day
• Make budget shifts, structure changes, and bid strategy decisions based on data
• Be accountable for revenue, ROAS, CPA, and MER, not activity or spend delivered

Full-funnel diagnosis

• Diagnose performance beyond the ad account: landing pages, product feed quality, tracking, pricing, inventory, and checkout
• Flag site and CX issues hurting paid performance and bring them to the right team with a clear recommendation
• Understand how paid media works alongside email, SMS, organic, and retail to drive total business growth

Creative and testing

• Plan and run structured creative and audience tests with clear hypotheses
• Turn performance data into specific creative direction for our design team
• Write tight, conversion-focused ad copy
• Cut losers quickly and scale winners with confidence

Client and leadership communication

• Clearly explain what's working, what isn't, and what happens next
• Run performance check-ins with clients and internal teams
• Bring sharp, data-backed recommendations to senior leadership
• Report on what drives action, not vanity metrics

Qualifications

Required

• 3+ years managing Paid Media (SEM or Social) hands-on, with real depth in eCommerce and retail
• A track record of driving online sales through performance marketing, with numbers to back it up
• A certification in Google Ads, Meta Blueprint, GMC, or GA4
• Hands-on experience with GA4 or Adobe Analytics
• Fluency in reporting tools like Looker Studio, Power BI, or Datorama
• A working understanding of the MarTech landscape and how paid channels plug into the wider business
• Comfort using AI tools (Gemini, Claude, Manus) to work faster and smarter
• The ability to manage multiple accounts independently and keep cross-functional work moving
• Bias toward action, high personal ownership, and low tolerance for wasted spend

Nice to have

• Experience with Shopify Plus
• Feed management for GMC and Meta Commerce Manager, including tools like DataFeedWatch
• Experience with TikTok Shop or retail media networks