Pay Per Click (PPC) Manager

Paid Ads Specialist
About Revolution Nutrition

Revolution Nutrition is a fast-growing Canadian sports nutrition brand expanding rapidly across North America. Our mission is simple yet powerful: to elevate performance and well-being through innovative, premium-quality supplements.

We’re driven by passion, fueled by innovation, and committed to empowering people to push beyond their limits every single day.

The Role

Revolution Nutrition is seeking a data-driven Paid Ads Specialist to help scale our digital acquisition and retention efforts.

The primary focus of this role will be the hands-on management and optimization of our paid social advertising channels, with ownership of Meta Ads and Snapchat Ads, as well as the potential to manage and grow Reddit Ads and other emerging platforms.

You’ll be responsible for campaign strategy, execution, testing, optimization, and performance analysis, with a strong focus on profitable growth, ROAS, customer acquisition, and scalability.

In addition to paid media, you’ll support our retention marketing efforts through Klaviyo (email) and Attentive (SMS), helping with campaign execution, segmentation, testing, reporting, and optimization.

This is an ideal opportunity for someone who enjoys being hands-on in advertising platforms, digging into performance data, testing new ideas, and finding opportunities to drive measurable growth.

RESPONSIBILITIES

• Paid Media Management: Independently manage and optimize paid advertising campaigns across Meta Ads and Snapchat Ads, with the potential to expand into Reddit Ads and other paid social channels.
• Campaign Strategy & Execution: Build, launch, monitor, and optimize campaigns across the full customer acquisition funnel, including prospecting, retargeting, product launches, promotions, and evergreen campaigns.
• Performance Optimization: Continuously analyze campaign performance and make data-driven adjustments to improve ROAS, CPA, conversion rates, and overall profitability while scaling spend.
• Testing & Growth: Develop and execute structured testing strategies across audiences, creatives, offers, placements, campaign structures, and landing pages to identify opportunities for growth.
• Creative Strategy: Collaborate closely with designers and the marketing team to develop new ad concepts, angles, messaging, and creative briefs based on performance data and platform trends.
• Analytics & Reporting: Monitor and analyze performance using advertising platforms, Google Analytics/GA4, and internal reporting tools. Identify trends, opportunities, and areas of concern and translate findings into actionable recommendations.
• Email & SMS Marketing Support: Support our Klaviyo and Attentive programs, including campaign setup, segmentation, A/B testing, reporting, performance analysis, and optimization of email and SMS initiatives.
• Market & Competitor Research: Monitor competitors, advertising trends, creative strategies, and emerging platforms to identify new opportunities for customer acquisition and growth.
• Cross-Functional Collaboration: Work closely with the digital marketing, creative, e-commerce, and content teams to ensure campaigns are launched accurately and on schedule.
• Platform & Industry Knowledge: Stay up to date on advertising platform changes, attribution updates, privacy developments, algorithm changes, and digital marketing best practices.

QUALIFICATIONS AND REQUIREMENTS

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• Minimum 2 years of hands-on experience managing paid digital advertising campaigns, preferably in e-commerce or direct-to-consumer environments.
• Strong hands-on experience with Meta Ads Manager is required.
• Experience with Snapchat Ads is strongly preferred; experience with Reddit Ads or other emerging paid social platforms is an asset.
• Experience with Klaviyo and/or Attentive is a strong asset.
• Strong understanding of paid media metrics including ROAS, CPA, CPM, CTR, CPC, conversion rate, AOV, and customer acquisition costs.
• Experience with Google Analytics/GA4 and the ability to analyze and interpret digital performance data.
• Strong analytical skills with the ability to identify performance trends, diagnose issues, and turn data into actionable recommendations.
• Experience developing and executing A/B tests and creative testing strategies.
• Strong attention to detail and the ability to independently manage multiple campaigns, priorities, and deadlines.
• Highly organized, proactive, and comfortable working in a fast-paced, performance-driven environment.
• Strong problem-solving and decision-making skills.
• Knowledge of or passion for sports nutrition, fitness, wellness, or e-commerce is an asset.
• Fluency in French and English to support bilingual marketing initiatives and communications for our Canadian and North American customer base.

What We're Looking For

We’re looking for someone who goes beyond simply launching campaigns. The ideal candidate is analytical, detail-oriented, curious, and proactive. Someone who regularly monitors performance, catches issues early, tests new approaches, and comes forward with ideas for improvement.

You should be comfortable taking ownership of your channels while collaborating closely with the broader marketing team to drive profitable, sustainable growth.