Product Marketing Manager (B2C FinTech)

Our client, a Series B fintech with a team of 70+ members and 100%+ YoY growth, is hiring a Product Marketing Manager in Toronto. They’re building a financial platform that helps U.S. real estate investors manage banking, rent collection, and bookkeeping in one place.

In this role, you’ll work with Product from customer research through launch. You’ll turn what you learn from customers into clear positioning for new features, including AI-powered tools, and help Sales and Partnerships show customers how to use them. It’s a good fit if you enjoy shaping the story behind a product and seeing how that story helps customers adopt it.

The ideal candidate possesses a blend of product marketing experience in fintech with a deep understanding of B2C SaaS and/or the real estate landscape.

You will work in a highly collaborative environment while getting the autonomy to help shape how product marketing helps enable internal teams (like Sales and Partnerships), bring new products and features to market with Product, and delivers the Company's unique value to our customers in partnership with Marketing. To be successful, you’ll be an expert in context switching, managing multiple deliverables across teams at once, and prioritization.

Employment Type: Full-Time Permanent

Location: Downtown Toronto, ON

Work Arrangement: Hybrid, onsite 2 days per week

What You'll Do

• Collaborate with the broader Go to Market Team (Sales, Partnerships, Product, Marketing, Support and Ops/Strategy) to define and execute strategies that will identify, acquire, and activate high value customer segments.
  
• Partner with the Product team throughout the development cycle to conduct research and create launch strategies and plans for new products or features.
  
• Conduct market and customer research, via interviews and surveys, to develop a deep understanding of both.
  
• Work with the Brand team in developing various pieces of customer-facing collateral as needed throughout the customer lifecycle.
  
• Oversee the creation creation of internal and external enablement material to help sales activate new customers.
  
• Deeply understand our market, competitors, and customers through research to identify differentiated positioning, messaging and product opportunities.
  
• Support the onboarding of, and go-to-market strategy for, new partners, providing support to spin up new partnership channels.
  
• Provide the necessary training and collateral that enables partners and internal teams to best position and sell the product to prospective users.
  

Requirements

• You bring 3-5 years of experience in product marketing, able to strategize and help execute product and feature launches for multiple functions.
  
• You understand and can articulate how new products, features, campaigns and customer-facing initiatives fit within the broader brand and positioning strategy.
  
• You have a foundational understanding of product marketing best practices and know how to apply them in a fintech B2C environment.
  
• You excel in stakeholder management and cross-functional collaboration, knowing when to lean-in and pushback on ad hoc requests.
  
• You have worked closely with external partners to drive customer growth collaboratively.
  
• You have experience in ideating and overseeing the creation of enablement material, like pitch decks, one-pagers, and cold outreach communications.
  
• You use data-driven decision-making skills to explain your impact and inform what to do next.
  
• Experience leveraging AI tools to translate positioning and messaging into clear and consistent customer-facing copy across multiple channels.
  
• Experience working in a growth stage startup environment, bonus points for working in the fintech or real estate tech space.
  
• Familiarity with tools like Sigma, Mixpanel, Miro and Figma.
  
• You are comfortable with project management and collaboration tools like Asana and Notion.
  
• You can communicate internally and provide guidance that is clear and concise, both written and verbally.
  
• You are able to join us in our Toronto office 2 days a week (Tuesdays and Thursdays).
  

Benefits

• Competitive compensation
  
• Equity - Ownership in what we are building!
  
• High-quality Medical, Vision, and Dental Insurance
  
• Life Insurance and Disability Coverage
  
• Generous time off
  
• Flexible working hours and location
  
• Remote working stipend to set up a home office
  
• Regular social events
  

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