Regional Sales Manager

Regional Sales Manager

At Van Houtte Coffee Services, we are passionate about delivering exceptional coffee experiences while helping businesses thrive. As one of Canada's leading workplace beverage solutions providers, we combine industry-leading brands, innovative solutions, and world-class service to fuel growth for our customers.

We are seeking a results-driven Regional Sales Manager (RSM) to lead a high-performing sales organization and drive profitable growth within a designated region. This is an exciting opportunity for an experienced sales leader who thrives on accountability, talent development, and delivering exceptional business results.

As the Regional Sales Manager, you will be accountable for delivering regional sales, profitability, and customer retention objectives while leading a team of sales professionals to exceed performance expectations.

You will play a critical leadership role in developing talent, executing commercial strategies, strengthening customer relationships, and driving a culture of performance, accountability, and continuous improvement.

Success in this role requires a leader who can balance strategic thinking with field execution, inspire teams to achieve ambitious goals, and confidently manage a growing and dynamic business.

What You'll Be Responsible For

Driving Business Growth

• Deliver regional revenue, gross profit, and operating income targets.
• Develop and execute regional business plans aligned with corporate objectives.
• Drive new customer acquisition, retention, contract renewals, and share-of-wallet growth.
• Ensure a healthy sales pipeline and accurate forecasting across the region.
• Support strategic customer negotiations and major growth opportunities.

Leading High-Performing Teams

• Recruit, develop, coach, and retain top sales talent.
• Lead a team of sales leaders and individual contributors through clear objectives and accountability.
• Conduct regular business reviews, performance discussions, and development planning.
• Create succession plans and develop future leaders.
• Foster a high-performance culture focused on results, collaboration, and customer success.

Customer & Market Leadership

• Build and maintain strong relationships with key customers and stakeholders.
• Stay informed on market trends, competitive activity, and customer needs.
• Champion customer retention and service excellence initiatives.
• Identify emerging opportunities to accelerate growth and increase market share.

Commercial Excellence

• Drive adoption and utilization of CRM and sales enablement tools.
• Ensure pipeline integrity, forecasting accuracy, and disciplined sales execution.
• Lead deployment of sales initiatives, promotions, product launches, and pricing strategies.
• Partner with Operations, Marketing, Finance, and Customer Experience teams to achieve business objectives.

Financial & Operational Accountability

• Manage regional budgets and investments.
• Analyze business performance and implement corrective actions when required.
• Ensure compliance with company policies, safety standards, and commercial processes.
• Drive operational efficiencies that contribute to overall profitability.

CAD $95,300.00 - $143,000.00 annually.

Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount.

Job Requirements

• University Degree in Business, Commerce, Marketing, or a related field.
• 10+ years of progressive B2B sales experience.
• 7+ years of mid-to-senior sales leadership experience managing high-performing teams.
• Demonstrated success achieving revenue and profitability targets.
• Experience leading geographically dispersed sales teams is considered an asset.
• Strong business and financial acumen.
• Proven leadership and coaching capabilities.

• Excellent communication, presentation, and negotiation skills.
• Strategic mindset with a strong focus on execution and results.
• Ability to influence stakeholders and drive organizational change.
• Strong analytical and problem-solving abilities.
• Proficiency with CRM systems and sales analytics tools.

Additional Requirements

• Valid driver's license.
• Ability to travel within the region or nationally as required (up to 50%)

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, Peñafiel®, GHOST®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [email protected] in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.

Vacancy Transparency : This role is being posted for an existing vacancy.