Regional Sales Manager- Refuse Equipment

Regional Sales Manager- Refuse Equipment

Ontario

About the Role
The Regional Sales Manager drives sales growth and market share by selling the full refuse equipment product line within an assigned territory. This role manages the complete sales cycle, provides technical equipment solutions to customers, builds strong relationships with contractors, and represents the company at industry events to support business development and customer satisfaction.

What You’ll Do

• Manage all sales activities within the assigned territory, ensuring year-over-year growth aligned with company targets
• Prospect, develop, and maintain relationships with new and existing customers
• Sell equipment directly to end users, providing tailored solutions for refuse customers.
• Provide product demonstrations, training and technical support to customers and internal team members as needed.
• Represent the company at trade shows and industry events across Canada and the U.S.
• Collaborate with internal teams (Sales, Parts, Service) to support technical aspects of scale systems and related accessories.
• Liaise with Factory representatives to leverage all available resources.
• Prepare accurate forecasts, reports, and sales projections for the territory.
• Stay informed on industry trends, competitor activities, and emerging technologies.

Total Rewards

• $100,000 - $125,000 target annual compensation (includes base salary plus commissions)
• Uncapped commission opportunity above target
• Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage
• Paid Personal Days
• Fully Paid Group Benefits Plan
• Employer Matching Retirement Savings Plan

Position Details

• Location: Ontario, Canada – commuting distance to a JJE Ontario location (London, Hamilton, Toronto, Innisfil, Ottawa)
• Status: Full-time, Permanent
• Position Type: Salaried
• Schedule - Monday-Friday - occasional extended hours may be required based on operational needs
• Vacancy Type: Existing Vacancy

What You Bring

• 5+ years of outside sales experience, preferably in the refuse or heavy equipment industry
• Ability to travel primarily within Ontario/periodically within Canada or US
• Proven success selling equipment directly to end users, in short or long sales cycle environments
• Strong technical and sales acumen with mechanical aptitude
• Proficiency with CRM systems
• Exceptional communication and customer service skills
• Ability to prioritize and manage workload in a fast-paced environment
• Self-motivated and results-driven
• Strong organizational and problem-solving abilities
• Positive, dynamic attitude with a collaborative mindset

Additional Requirements

• Post-secondary education in business, automotive/heavy equipment, or related preferred
• Valid Ontario Class G driver's licence and an acceptable driver's abstract are required. Regular travel throughout the assigned territory and operation of company vehicles are essential duties of this position. A commercial driver's licence (e.g., Class D, AZ, or equivalent) and experience operating commercial vehicles are considered assets.
• Any employment offer will be conditional upon successful completion of job-related reference checks, credential verification, driver's abstract review, and any other assessments reasonably required for the position and permitted by applicable law.

Work Environment & Physical Demands

• Work is performed in a combination of office, customer work sites and repair shop environments
• Ability to occasionally climb equipment access steps, walk on uneven terrain, and work in outdoor environments and active repair facilities while observing required safety procedures.

Travel Expectations

• Extensive travel required throughout the assigned territory.
• Occasional overnight travel required.
• Occasional travel within Canada and to the United States.

Who We Are

Joe Johnson Equipment (JJE) is a leading distributor of public works equipment across Canada and the U.S. We support municipalities and contractors with equipment such as vacuum trucks, refuse and recycling vehicles, street sweepers, and sewer inspection systems.

We are a proud subsidiary of Federal Signal Corporation.

Our Core Values

Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition

Apply Today

Joe Johnson Equipment is committed to fostering an inclusive, equitable and accessible workplace. We welcome applications from all qualified individuals, including members of groups protected under applicable human rights legislation.

Accommodation is available upon request throughout the recruitment and selection process in accordance with applicable human rights and accessibility legislation.