Sales and Marketing Director

At The Residences, we provide a vibrant retirement lifestyle where residents can live beautifully, connect deeply, and thrive daily. Featuring restaurant-style dining, wellness and fitness opportunities, engaging social experiences, creative workshops, and welcoming gathering spaces, our community is designed to support an active and fulfilling lifestyle. As the Sales & Marketing Director, you will play a key role in sharing the unique story of The Residences, building meaningful relationships with prospective residents and referral partners, and helping individuals discover a community where exceptional service, connection, and peace of mind come together.

Position Summary:

Function as the key revenue generator through partnering with the Community Executive Director and Senior Director of Sales & Marketing to maintain and/or improve upon the occupancy level and revenue production of the community. Generate leads by developing and maintaining internal and external relationships with residents, families, professional referral sources, community connections and internal team members.

Essential Job Duties & Responsibilities:

• Partner with Senior Director of Marketing and Brand Awareness in developing and executing sales and marketing plans and strategies to maintain and/or improve occupancy levels.
• Own and achieve monthly, quarterly, and annual occupancy and revenue goals.
• Maintain a minimum pipeline volume aligned with occupancy targets.
• Protect rate integrity through value-based selling and disciplined incentive usage
• Analyze occupancy trends, lost leads, and competitive pressures and adjust strategy accordingly.
• Ensure immediate response to all inquiries and adherence to speed-to-lead benchmarks
• Convert inquiries to tours through effective discovery and follow-up strategy.
• Conduct high-impact community tours that are personalized, needs-based, and closing-focused.
• Execute structured follow-up plans designed to move prospects toward deposit and move-in.
• Maintain accurate and real-time CRM documentation including next steps, objections, and close probability.
• Track and improve key metrics including, Inquiry-to-tour ratio, Tour-to-deposit ratio, Deposit-to-move-in conversion
• Lead all closing conversations with confidence and urgency.
• Overcome objections through consultative selling and education
• Secure deposits and coordinate seamless move-in transitions.
• Conduct pre-move-in communication to reduce fallout and ensure zero lost days when possible
• Partner with operations to ensure resident readiness and move-in satisfaction.
• Conduct consistent weekly professional outreach to referral sources, including hospitals, skilled nursing, physicians, senior centers, and community partners.
• Grow and maintain an active referral base that produces qualified leads.
• Host and participate in events with the primary goal of generating qualified prospects
• Track outreach efforts and referral production in CRM
• Maintain resident, employee, and community information in strict confidence (with community management or other employees as necessary).
• Submit all required documents to Home Office in a timely manner.
• Assist the Leadership Team with managing the marketing budget and evaluating the successful implementation of marketing funds.
• Supporting the Community Leadership Team in all aspects of their work which includes but is not limited to the creating of reports, preparing material for meetings, and scheduling of meetings and events.
• Directly oversee Sales & Marketing Assistant duties, including but not limited to:
  • Manage all community specific website and social media information including but not limited to available suites and community information.
  • Organize, manage and execute all move-in processes.

JOB REQUIERMENT

• Demonstrate ability to communicate effectively in English, both verbally and in writing.
• Maintain CPR and first aid certification.
• Maintain any certifications as required by state or provincial regulations.
• Excellent interpersonal, writing and communications skills.
• Excellent organizational skills and attention to detail.
• Comfortable developing new community relationships through face to face contact.
• Adaptable to fast paced work environment with repetitive and monotonous projects.
• Creative, innovative and willing to contribute ideas and professional opinion.
• Strong work ethic with a high level of integrity both in and out of work environment
• Professional level of organization.
• Preferred knowledge in PowerPoint, Word, Excel, Photoshop, InDesign, and Adobe Acrobat.
• A positive attitude and ability to work in both a team and rapidly changing environment.
• Able to drive to and be on location for events and functions with the strong probability of standing for a length of time.

SUMMARY

About us
Brightwater is a management company that oversees senior living communities across North America. At Brightwater, our goal is to lead the way in innovation for tomorrow to enrich the lives of seniors today by providing seniors and families with hospitality and healthcare experiences that are unrivaled.

Why we do what we do
We know that the most important moments in our residents’ lives are the ones that make them feel at home. We continue to create services and amenities designed to help seniors' live life THEIR way and never ask them to change who they are to fit into our communities. We design spaces that adapt to their lives, their needs, and their choices.

What we value
Everything our team members do, everything our team members say, and the way our team members act is a direct reflection of the Brightwater brand. We know how important it is to show admiration, have integrity, and work as a team to strive for both excellence and innovation. We expect our team members to take ownership of their role and show stewardship in the way they manage human, material and fiscal resources that have been entrusted to our care. We also encourage the complete well-being of our team members by valuing the time required for regeneration and rejuvenation.

Our communication philosophy
We pride ourselves on creating an environment that facilitates open and transparent communication with our team members, our residents and our families. Our team is available to listen, support and serve the needs of all team members through direct and ongoing dialogue, and we believe that this respectful, open-minded dialogue makes us stronger in what we do and how we do it. We make every effort to ensure team member’s suggestions, ideas, opinions, and concerns are heard, and we reward team members for creation of ideas that improve any aspect of our community.

Brightwater Senior Living is an equal-opportunity employer and strives to provide an environment in which human dignity prevails. All employment decisions are based on business needs, job requirements and individual qualifications without regard to race, perceived race, color, national origin, citizenship status, ancestry, creed, religion, age, marital status, family/parental status, disability, sex, sexual orientation, gender identity, source of income, receipt of public assistance, status as a veteran or current or future military status. Brightwater Senior Living does not tolerate discrimination or harassment based on any of these characteristics.