Sales And Marketing Representative

Advertising Sales & Business Development Representative

Explorer Group Canada | Edmonton, Alberta, Canada

Employment Type: Part-Time (Opportunity to Transition to Full-Time Based on Performance)

Work Arrangement: Edmonton-Based | Field Sales & Client Meetings

Compensation: Competitive Hourly Pay + Uncapped Sales Commission + Performance Incentives

About Explorer Group Canada

Explorer Group Canada is a leading Canadian multicultural marketing, advertising, and media company headquartered in Edmonton, Alberta.

With an established and growing national presence, Explorer Group Canada operates dedicated regional subdivisions in eight major Canadian cities: Vancouver, Edmonton, Calgary, Regina, Ottawa, Toronto, Montreal, and Halifax.

Through our nationwide media network, we help businesses, organizations, and brands connect with diverse consumer markets across Canada.

With over nine years of industry experience, we specialize in digital advertising, social media marketing, multilingual marketing campaigns, branding, business promotions, and event marketing.

Our extensive advertising network reaches English-speaking, Chinese, Korean, and other multicultural audiences through platforms including Instagram, Facebook, TikTok, WeChat, Xiaohongshu (RED), and other digital media channels.

Over the years, we have collaborated with major national and international brands, automotive dealerships, shopping centres, restaurants, hospitality groups, educational institutions, and businesses of all sizes.

Our mission is simple: Connect businesses, communities, and opportunities through innovative multicultural marketing.

As we continue to expand our national operations, we are looking for ambitious individuals to join our Edmonton sales team and grow with us.

About the Role

We are seeking an energetic, confident, and results-driven Advertising Sales & Business Development Representative to expand our advertising client portfolio and develop new business opportunities.

This is a part-time, client-facing, field sales position focused on identifying prospective advertisers, building relationships with business owners and decision-makers, and introducing our multicultural advertising and marketing solutions.

You will represent an established Canadian marketing company with a nationwide media network, an existing portfolio of major brand collaborations, and a diverse range of advertising services.

This position offers the opportunity to transition into a full-time role based on demonstrated sales performance, business development results, and company needs.

We are looking for someone who enjoys meeting people, developing business relationships, and turning opportunities into successful sales.

Key Responsibilities
Business Development & Advertising Sales

• Proactively identify and approach potential advertising clients through cold calling, in-person business visits, networking, referrals, and digital outreach.
• Develop new business opportunities with local businesses, retailers, restaurants, automotive dealerships, professional service providers, and corporate clients.
• Build relationships with business owners, marketing managers, executives, and key decision-makers.
• Present and sell digital advertising packages, multicultural marketing solutions, social media campaigns, and sponsorship opportunities.
• Conduct sales presentations, client meetings, and business consultations.
• Prepare advertising proposals, negotiate agreements, and close sales.
• Consistently work toward individual sales targets and revenue growth objectives.
  

Client Relationship Management

• Establish and maintain professional, long-term relationships with advertising clients.
• Understand clients' business goals, target markets, and advertising needs.
• Recommend suitable marketing solutions and identify opportunities for additional services.
• Follow up with prospective clients and maintain an organized sales pipeline.
• Support client retention, advertising renewals, and repeat business.
  

Marketing & Team Collaboration

• Coordinate with our internal marketing and creative teams to ensure client requirements are communicated effectively.
• Stay informed about digital advertising trends, multicultural consumer markets, and local business developments.
• Represent Explorer Group Canada at business networking events, community functions, trade shows, and promotional activities.
• Maintain accurate client records and sales activities using CRM tools.
  

Qualifications & Skills

What We're Looking For

• Excellent verbal and written communication skills in English.
• Strong interpersonal, negotiation, and relationship-building abilities.
• Confidence in approaching new businesses and initiating conversations with decision-makers.
• A proactive, self-motivated, and results-oriented mindset.
• Strong organizational skills and the ability to manage multiple prospective clients independently.
• Professional presentation and excellent customer service skills.
• Willingness to conduct outside sales and attend in-person business meetings throughout Edmonton and surrounding areas.
• Ability to work independently while collaborating with a growing national team.

Preferred Assets

• Experience in B2B sales, outside sales, advertising sales, or business development.
• Familiarity with Edmonton's local business community.
• Experience selling advertising, marketing services, sponsorships, or other business solutions.
• Knowledge of social media platforms and digital advertising.
• Existing business relationships or professional networks.
• Additional language skills, including Mandarin, Cantonese, Korean, French, or other languages.
• Familiarity with CRM software and sales management tools.
• A valid driver's licence and reliable transportation for client visits.

We value ambition, communication skills, practical experience, and proven results over formal academic qualifications.

What We Offer

• Competitive hourly compensation plus uncapped sales commissions.
• Performance-based incentives and additional earning opportunities.
• Opportunity to transition from part-time to full-time employment based on performance.
• Access to an established nationwide advertising and multicultural media network.
• Opportunities to work with local businesses, major brands, and corporate clients.
• Professional sales training and marketing support.
• Opportunities to expand your professional network across multiple industries.
• A diverse, multicultural, and collaborative working environment.
• Long-term career development opportunities within a growing Canadian company.
  

Who Will Succeed in This Role?

We believe the most successful sales professionals are those who create opportunities rather than wait for them.

You may be a great fit if you:

• Enjoy meeting new people and building business relationships.
• Feel confident walking into a business and introducing yourself to its owner or manager.
• Are comfortable making cold calls, handling objections, and negotiating deals.
• Have the persistence to follow up and turn potential leads into paying clients.
• Are motivated by sales performance, commissions, and professional growth.
• Want to develop your career with an established company operating across Canada.

Your ability to build relationships, generate new business, and deliver results matters more to us than your educational background.

Join Explorer Group Canada

If you are passionate about sales, business development, and helping businesses connect with new customers, we would love to hear from you.

Become part of Explorer Group Canada's growing national network and help shape the future of multicultural marketing in Canada.

Apply directly through LinkedIn with your resume.

• Explorer Group Canada is committed to providing an inclusive and respectful workplace. We welcome applications from qualified individuals of diverse backgrounds and experiences.