Sales Representative

We are currently seeking a Sales Representative to join our team and drive the growth of our clients’ products within the Gas and Convenience sector.

In this role, you will play a key part in enhancing product visibility, managing distribution, executing merchandising strategies, and supporting key sales initiatives. Working closely with the Regional Lead, you will focus on achieving sales targets while building and maintaining strong relationships with retail customers.

Location: Aurora, Barrie, Newmarket
Hours: 35hrs
Position Type: Permanent
Job status : Open Vacancy

Key Responsibilities

Retail Store Calls & Coverage

• Organize and manage consistent coverage of assigned retail accounts (grocery, drug stores, mass merchandisers, convenience stores)
• Ensure all customers are visited according to the established frequency model

Selling & Merchandising

• Apply professional sales techniques and market knowledge to support product listing, placement, and promotion
• Secure incremental displays and ensure proper shelving
• Execute pricing and merchandising strategies aligned with client objectives

Inventory & Stock Management

• Monitor inventory levels to ensure sufficient stock at store level
• Coordinate product flow from backrooms to shelves to avoid out-of-stock situations

Data & Reporting

• Enter required data into the BMI 360 platform (distribution tracking, promotional activity, call effectiveness, merchandising)
• Provide regular feedback to the Regional Lead on field developments, competitive activity, and customer trends

Client Relationship Management

• Build and maintain strong relationships with retail decision-makers
• Act as the main point of contact for merchandising and promotional needs
• Ensure compliance with client guidelines and expectations

Special Projects & Assignments

• Participate in meetings, conference calls, and special projects (audits, promotional initiatives, etc.)
• Support regional and national initiatives as required

Collaboration & Teamwork

• Work closely with Brand Momentum and client teams
• Contribute to both team and individual goals related to sales, distribution, and product visibility

Key Qualifications

Experience

• Minimum 1 year of experience in sales and merchandising, ideally within the CPG industry or a similar environment

Technical Skills

• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook)
• Comfortable using web-based platforms for reporting and administrative tasks

Knowledge

• Strong understanding of product categories, brands, and market positioning

Communication Skills

• Excellent verbal and written communication skills
• Bilingual (English/French) is an asset, especially in Quebec

Driving Requirements

• Valid driver’s license and access to a reliable vehicle

Personal Attributes

• Quick learner, highly organized, and self-motivated
• Ability to work independently
• Strong planning, execution, and analytical skills
• Comfortable in a fast-paced, dynamic environment

Key Competencies & Skills

• Customer focus and relationship building
• Action-oriented and results-driven
• Strong negotiation and influencing skills
• Integrity and trustworthiness
• Excellent organizational and time management skills
• High attention to detail
• Ability to work under pressure and adapt to changing priorities

Work Environment & Physical Requirements

Physical Demands

• Ability to stand for extended periods
• Frequent bending, kneeling, and lifting (up to 15 lbs)

Work Conditions

• Exposure to high-traffic retail environments
• Varying temperatures and bright lighting conditions
• Ability to multitask efficiently across different store settings

Travel

• Daily travel within the assigned territory required

About Brand Momentum

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation.

As a three-time winner of Canada’s Top 100 Best Workplaces® and one of Canada’s fastest-growing companies, we take pride in our commitment to Goodness, a core value that drives everything we do.

At Brand Momentum, we build authentic connections across Canada. We are more than a Sales, Marketing, and Retail agency — we are a community.

Our Commitment

At Brand Momentum, we focus on long-term success by combining innovation, quality, and a fun, supportive culture. We deliver on our promises by providing exceptional value to both our clients and our people.

Guided by integrity, respect, and empowerment, we create an environment where everyone can thrive.

We are also committed to sustainability and actively work to reduce our environmental impact, while fostering a diverse and inclusive workplace that celebrates different perspectives and experiences.

Brand Momentum is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.

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