Sales Support Coordinator

About the Role:

The Sales Support Coordinator plays a pivotal role in ensuring the smooth operation and efficiency of the sales department by providing comprehensive administrative and operational support. This position is responsible for coordinating sales activities, managing customer inquiries, and facilitating communication between sales teams and clients to enhance overall customer satisfaction. The coordinator will assist in preparing sales reports, tracking orders, and maintaining accurate records to support strategic decision-making. By acting as a liaison among internal teams and external customers, the role helps to streamline processes and resolve issues promptly. Ultimately, the Sales Support Coordinator contributes to driving sales growth and improving the customer experience through effective coordination and support.

Key Responsibilities

Sales Support Coordinator

1. Showroom Sales & Customer Support

• Act as the first point of contact for customer inquiries, providing accurate information on products, pricing, promotions, and after-sales services.

• Prepare and maintain sales-related documents, including quotations, invoices, delivery notes, and sales reports.

• Coordinate closely with sales, customer service, logistics, warehouse, finance, and operations teams to ensure timely order processing, delivery arrangements, and customer satisfaction.

• Maintain accurate sales and customer records in CRM/ERP systems and generate performance reports as required.

• Support the sales team with scheduling, customer presentations, product demonstrations, and follow-up activities.

• Assist with updating product information, price lists, stock availability updates, and promotional materials for customers and internal teams.

• Track and resolve issues related to shipments, invoices, product availability, and delivery schedules by working with internal departments.

• Conduct local customer store visits to collect feedback, support product merchandising, and introduce new products and promotions.

• Contact new and existing customers to identify needs, promote products, and provide sales support.

• Build and maintain strong relationships with key accounts to ensure long-term business cooperation.

• Handle customer complaints and after-sales requests professionally, ensuring proper follow-up and resolution.

2. Parts Arrangement & Inventory Support

• Organize and oversee the parts department to ensure smooth daily operations.

• Arrange and ship parts from CB to customers, ensuring accuracy, timely delivery, and proper documentation.

• Place and track parts orders with the China factory and follow up on delivery lead time and shipment status.

• Maintain an up-to-date parts inventory log and monitor stock levels for replenishment.

• Coordinate with the Warehouse Manager to ensure proper stock arrangement, storage control, and stock accuracy.

• Assist in stock take activities and support inventory reconciliation between physical stock and ERP system records.

• Report slow-moving stock, low-stock alerts, and damaged/missing items to management for action.

• Ensure parts labeling, packaging, and dispatch processes meet company standards.

3. Showroom Maintenance

• Maintain and organize the showroom to ensure all products are clean, properly displayed, and aligned with company standards.

• Assist with showroom setup for special events, customer visits, promotions, and new product launches.

• Ensure showroom samples are updated regularly and coordinate with warehouse to replenish or replace displayed items when required.

• Support marketing activities by preparing showroom displays, product labels, and promotional setups.

4. Other Administrative & Support Duties

• Perform general administrative support duties as assigned by management.

• Prepare meeting notes, internal reports, and customer follow-up records when required.

• Assist with internal coordination tasks to support company operations efficiency.

• Carry out ad-hoc assignments when necessary.