Senior Games Strategy Manager - Casino

🚀 Why Midnite?

Midnite is a next-generation sports betting and gaming platform built for a new wave of players.

We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today.

Over 400,000 players have already made the move, and we’re only just getting started.

We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading.

Not your grandad’s bookie.

👀 The Role

Title: Senior Games Strategy Manager - Casino

Team: Casino

Location: Ontario, Canada

We’re looking for a Senior Games Strategy Manager, to lead the launch, growth, and long-term performance of Midnite’s casino operations within the Canadian market.

This role combines market strategy, commercial performance, player engagement, and operational execution. You’ll play a key role in establishing Midnite’s casino presence across Canada, shaping the local player experience while ensuring the product remains commercially competitive and fully compliant within a regulated environment.

Working closely with Product, CRM, Marketing, Compliance, and Data teams, you’ll use player insight, local market knowledge, and performance analytics to drive growth and optimise the Canadian casino experience.

You will:

• Lead the go-to-market strategy for Midnite’s casino offering across Canada, including Ontario and future regulated provinces.

• Own the day-to-day commercial performance of the Canadian casino vertical across revenue, retention, and player value.

• Localise the casino experience including game selection, promotions, UX, and player journeys for the Canadian audience.

• Monitor key KPIs including GGR, NGR, ARPU, retention, and player lifetime value to drive data-led decisions.

• Manage relationships with game providers, aggregation platforms, and external partners.

• Design and optimise promotional, loyalty, and bonusing strategies tailored to Canadian players.

• Ensure all operations remain compliant with Canadian gaming regulations including AGCO and iGaming Ontario requirements.

• Partner closely with Product, CRM, Marketing, Compliance, and Data teams to improve player experience and support market growth.

• Stay close to competitor activity, regulatory developments, and emerging opportunities within the Canadian iGaming market.

The next Midniter:

• Experience within iGaming or online casino operations, ideally within regulated markets.

• Strong understanding of the Canadian gaming landscape, particularly Ontario and AGCO/iGO environments.

• Proven ability to drive casino growth through commercial strategy, promotions, and player engagement initiatives.

• Highly analytical with experience using casino KPIs and player data to optimise performance.

• Strong understanding of casino platforms, game providers, bonusing tools, and player lifecycle management.

• Ability to balance strategic thinking with hands-on operational ownership in a fast-moving environment.

• Excellent stakeholder management and cross-functional collaboration skills.

• Passion for gaming, localisation, and building strong player experiences within new markets.

💰 Winnings:

• Annual Leave - Enjoy 24 days of annual leave, plus applicable Ontario public holidays.

• RRSP Contributions – We'll match your RRSP contributions up to 3% from day one, helping you invest in your future.

• Health & Wellbeing – Comprehensive benefits from day one, including dental, vision, life insurance, income protection and an Employee Assistance Programme (EAP).

• Benefits That Grow With Us – We're still early in our journey in Canada, and as Midnite continues to grow, our benefits will too!

  At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders.
  We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.