Senior Manager, Social Media (Unpaid Volunteer Position)

Etobicoke Humane Society (EHS)

Reports to: Managing Director, Marketing, PR & Communications

Location: Remote / Hybrid (occasional in-person meetings as needed)

Time Commitment: Approximately 8–10 hours per week (flexible)

Term: Minimum 12-month commitment

The Senior Manager, Social Media is responsible for developing, executing and optimizing EHS’s social media strategy to increase brand awareness, expand audience reach and strengthen online engagement while supporting organizational priorities including animal adoptions and online donations.

Working closely with the Managing Director, Marketing, PR & Communications, this role oversees EHS’s consumer facing social media channels. The role also provides strategic direction and guidance to a small team of volunteers, ensuring consistent, engaging and mission-aligned content across platforms.

This is an ideal opportunity for someone who enjoys both strategy and hands-on execution, and is looking to make a meaningful impact in a mission-driven, volunteer-led organization.

• Develop and implement a cohesive social media strategy to increase brand awareness, reach, and engagement, while supporting growth in online donations.
• Oversee EHS’s consumer-facing social media accounts, including Instagram, Facebook and TikTok
• Work closely with the Managing Director and Marketing, PR & Communications teams to ensure alignment with EHS’s broader strategic vision and organizational priorities.
• Collaborate closely with other Senior Managers across Marketing, PR & Communications team and other relevant teams to ensure consistency in messaging across platforms and channels.

• Guide and support a small social media team in the day-to-day execution of activities across social media channels.
• Partner with cat and dog social media/events teams on relevant animal content
• Oversee content development, including the preparation and approval of monthly content calendars, scheduling and publishing.
• Provide hands-on support with content creation, posting and moderation as required to ensure consistent, timely, and engaging communications.
• Mine for social media trends and opportunities for EHS to tap into relevant, real-time opportunities

• Collaborate with the events team to develop and promote relevant dog and cat content, including adoption profiles, animal awareness days, adoption success stories and special initiatives
• Ensure content aligns with EHS’s social media strategy, brand voice and broader communications objectives.
• Amplify EHS campaigns across social media accounts to drive greater awareness and online donations
• Develop relevant, social-first campaigns to increase awareness, engagement and online donations
• Identify opportunities to showcase EHS’s animal welfare initiatives and strengthen community engagement through compelling storytelling.

• Proactively monitor key social media metrics, including reach, engagement, follower growth, click-throughs to EHS website and campaign performance.
• Prepare and present regular social media performance reports, highlighting key metrics, trends and campaign outcomes.
• Translate performance insights into actionable initiatives aligned with EHS’s communications and organizational goals.

• 4-6 years of experience in social media, digital marketing and related fields.
• Familiarity with social media metrics, Meta Business Suite, and engagement optimization.
• Experience with content creation and editing tools (e.g., Canva, Adobe Express) and social media management and scheduling platforms (e.g. Meta Business Suite, Hootsuite).
• Strong organizational and project management skills.
• Ability to balance strategy and execution in a fast-paced, volunteer environment.
• Excellent written communication skills and attention to detail.
• Experience working with or supporting teams is an asset.
• Passion for animal welfare and nonprofit work.

• Play a key role in shaping the organization’s digital presence and impact.
• Unleash your creativity by crafting compelling content that inspires animal adoptions and engages the community.
• Gain leadership experience in a collaborative, volunteer-driven environment.
• Work closely with senior leadership on strategic initiatives.
• Flexible schedule with meaningful, high-impact work.

Please send your resume and a brief statement of interest to:

📧 [email protected]

Subject line: Application for Senior Manager, Social Media (Volunteer) | Your Name