Senior Market Research Manager, Brand Health Tracking

About Brand Health Tracking

At Ipsos, our Brand Health Tracking team helps some of Canada's leading brands understand how they are performing in market, diagnose what's driving growth, and identify opportunities to strengthen their connection with consumers.

We go beyond measurement to uncover the "why" behind brand performance, helping clients make smarter decisions across branding, communications, innovation, customer experience, and business strategy. Our work sits at the intersection of consumer psychology, brand strategy, advertising effectiveness, and commercial success.

In addition to managing best-in-class brand health tracking programs, we frequently partner with colleagues across Ipsos, including our Creative Excellence team, to help clients evaluate advertising and communications, understand the impact of their marketing investments, and optimize creative performance.

As part of a collaborative and high-performing team, you'll work with experienced researchers and consultants who are passionate about helping clients build stronger brands and make more confident business decisions.

What Makes This Role Important at Ipsos?

As a Senior Account Manager, you will be a trusted advisor to a portfolio of clients, helping them understand the equity of their brands and translate consumer insight into meaningful business action.

You will lead complex brand tracking programs from design through delivery, uncovering the insights that help marketers understand brand performance, identify growth opportunities, and evaluate the impact of marketing and communications efforts. You'll work directly with client stakeholders, developing strong relationships and providing strategic recommendations that influence brand, communications, and business decisions.

This role offers a unique opportunity to work across a broad range of industries and business challenges, partnering with marketers, insights leaders, and agency teams to understand consumer perceptions, advertising effectiveness, and drivers of brand growth.

Beyond brand tracking, you'll have opportunities to collaborate with Ipsos' Creative Excellence and broader Brand Health teams on advertising and communications effectiveness projects, expanding your expertise and exposure to a wider range of marketing challenges.

As a senior member of the team, you'll also play an important role in coaching and developing junior researchers while continuing to grow your own consulting, storytelling, and client leadership capabilities.

What you can expect to be doing

Client Partnership

• Manage and grow relationships with a portfolio of key client accounts, becoming a trusted advisor on brand and marketing performance
• Consult with clients on business, brand, and communications challenges, helping shape research approaches that answer critical business questions
• Help clients understand drivers of brand equity, brand performance, consumer behaviour, and marketplace dynamics
• Lead client discussions, presentations, and workshops that translate research findings into clear recommendations and action plans
• Identify opportunities to expand existing client relationships through additional research and advisory solutions

Research Management

• Lead end-to-end delivery of ongoing brand health tracking programs, ensuring excellence in research design, execution, analysis, and reporting
• Oversee questionnaire development, research design, data interpretation, quality assurance, and insight generation
• Synthesize complex data into concise, compelling narratives that connect findings to business and marketing implications

Brand & Marketing Expertise

• Support and collaborate on advertising and communications effectiveness studies, including creative evaluation and campaign measurement initiatives
• Work alongside colleagues across Brand Health, Creative Excellence, and other Ipsos solution areas to deliver integrated client solutions
• Stay current on industry trends, brand strategy, advertising effectiveness, and consumer behaviour to continually elevate client recommendations

Team Leadership

• Coach, mentor, and support junior team members in research execution, storytelling, and client management
• Contribute to a collaborative team culture that encourages continuous learning and development
• Share expertise and best practices across projects and teams

This might be the job for you if you have:

• 5-8+ years of market research, insights, consulting, or related experience
• Strong quantitative research background, with experience managing complex tracking, brand, communications, advertising, or customer-focused research programs
• Proven ability to translate research findings into strategic recommendations and business impact
• Excellent client relationship and stakeholder management skills
• Strong presentation, storytelling, and communication abilities
• Experience managing multiple projects and priorities in a fast-paced environment
• Intellectually curious with a desire to better understand the “why” behind the data.
• Comfort with online data or reporting platforms.
• Demonstrated ability to coach and develop more junior team members

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $70,000 to $75,000 CAD. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What’s in it for you:

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA

Inclusive Workplace Commitment

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

#LI-VY1 #LI-Hybrid #IpsosCanada

The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data, we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!