Senior Media Planning Specialist

Company Description

The Klick Group—comprising Klick Health (including Oxford PharmaGenesis, Klick Katalyst, and btwelve), Klick Media, Klick Applied Sciences (including Klick Labs), and Klick Consulting—is an ecosystem dedicated help life sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology and analytics consulting — powered by 500+ in-house medical experts and award-winning data science and AI capabilities. Founded in 1997, we have offices in Toronto, New York, Oxford, London, Cambridge, Cardiff, Melbourne, Philadelphia, Saratoga Springs, São Paulo, and Singapore. One of the most-awarded health agencies on the planet, Klick is consistently recognized for its people-first culture as a Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Most Admired Corporate Culture, and FORTUNE Best Workplace in Advertising. Klick also recently made history as Cannes Lions Healthcare Agency of the Year, Healthcare Network of the Year, and Independent Agency of the Year – Health.

About our Media Craft

Our Media Craft ensures that Klick’s work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.

Job Description

The Senior Media Planning Specialist develops and manages integrated media plans for pharmaceutical and healthcare clients across the US and Canada. The role partners with media buying, analytics, vendors, planning leads, and client teams to translate audience insights into effective channel strategies across digital, programmatic, and traditional media. This Toronto-based hybrid role supports campaigns from initial planning and launch through optimization, reporting, reconciliation, and post-campaign analysis. This has flexibility for a Media Planning Manager position

What You’ll Do

• Develop integrated media plans for pharmaceutical and healthcare clients across digital, programmatic, search, video, print, TV, OOH, email, and other relevant channels, aligning channel recommendations to audience and campaign objectives.
• Coordinate campaign trafficking and launch quality assurance across media vendors and platforms, validating placements, creative specifications, tracking requirements, and launch readiness before campaigns go live.
• Monitor campaign pacing, delivery, and performance against approved media plans, partnering with buying teams and vendors to identify and resolve delivery discrepancies and optimization opportunities.
• Prepare and present recurring performance reports and post-campaign analyses for clients and planning leads, translating campaign data into clear findings, recommendations, and next-step optimizations.
• Reconcile campaign billing against approved media authorizations and vendor invoices, documenting discrepancies and partnering with finance and media teams to resolve variances.

Qualifications

Required:

• 4–7 years of media planning experience in healthcare, pharmaceutical, life sciences, or regulated advertising, including ownership of integrated media plans across digital and traditional channels.
• Demonstrated experience using audience research and media planning data, including Kantar, MRI-Simmons, or comparable syndicated research tools, to develop audience, channel, and media mix recommendations.
• Experience managing campaigns across multiple media channels and vendors, with evidence of tracking pacing, delivery, reach, efficiency, or other defined campaign KPIs against approved plans.
• Demonstrated experience building media flowcharts, performance reports, and post-campaign analyses and presenting findings and recommendations to client or senior internal stakeholders.
• Working knowledge of pharmaceutical media requirements and regulated healthcare advertising, including experience supporting HCP and/or DTC campaigns within established compliance processes.
• Based in Toronto and able to work within Klick’s hybrid working model while collaborating with teams supporting US and Canadian client business.

Desired:

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience using healthcare-specific audience data, pharmaceutical media planning tools, or other data sources designed for HCP or patient audience planning.
• Experience applying cross-channel attribution, media mix analysis, or optimization approaches to improve campaign performance in regulated environments.
• Experience partnering with brand strategy, analytics, creative, and client service teams to develop integrated media and creative recommendations.
• Experience working across both US and Canadian healthcare media markets, including campaigns involving multiple audience segments, channels, or vendor partners.

Additional Information

This posting is for a newly created role at Klick. The base salary range for this position is between CAD $70,000 - $80,000. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.

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Our Commitment to Inclusion

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [email protected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.

Klick uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us.