Senior Paid Media Strategist (PPC | Home Services)

Do not apply if you need step-by-step direction, have no service-business lead generation experience, or measure success by clicks, impressions, or form fills instead of revenue.

We are hiring a senior paid media strategist to own performance marketing for home services businesses such as HVAC companies, plumbers, electricians, pest control companies, roofers, and similar service-based businesses.

Experience in the home services industry is a huge plus. Experience with service-based business lead generation is required.

The role

You will own paid media strategy and performance across channels such as Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics.

The goal is simple: generate qualified leads that turn into booked jobs and revenue.

Our target is typically a 10% cost-to-revenue ratio, with 20% as the upper limit depending on the account, measured against qualified booked or closed revenue whenever tracking allows.

What you’ll do

Own performance.

Diagnose what is broken.

Fix it.

Scale what works.

Requirements

Who we’re looking for

We care less about years of experience and more about judgment, pattern recognition, and results.

You may be a fit if you:

• Have managed paid media for home services or other service-based businesses
• Understand the difference between leads, booked jobs, and revenue
• Know why PPC campaigns usually fail in service industries
• Can audit an account and identify in real time what needs to change
• Think beyond the ad account into tracking, landing pages, funnels, lead quality, and sales follow-up
• Can work with full autonomy
• Can explain what is happening, why it is happening, and what should happen next
• Can clearly state needs, requirements and expectations when cross-collaborating on projects owned by PPC

Not a fit if you:

• Need constant direction
• Only follow Google/Meta recommendations
• Optimize for form fills without caring about revenue
• Have no service-business lead generation experience
• Report numbers without diagnosing problems
• Wait to be told what to test or fix next

Benefits

Work arrangement

Fully remote.

We do not care where you live or what hours you work. We care about results, ownership, communication, and value created. There will be some required meetings, and our primary working timezone is US Eastern Time same as our clients, so general availability for collaboration, calls and time sensiteive client issues should overlap with US Eastern Time business hours, but these are not required fixed work hours.

A core part of our company philosophy is giving great professionals as much of their time back as possible.

Compensation

$4,000–$8,000/month · commensurate with experience and measurable track record.

There is no fixed compensation ceiling for the right person, but compensation must make sense relative to the measurable value created.

We are open to paying very well for someone who can create measurable value for clients and the company.

The expectation is simple: direct clients’ revenue, produced by paid media channels, should be at least a clear 10x multiple of your compensation+spend.

Benefits

Flexible schedules: We care about what gets delivered, not when the clock starts.

Fully remote: Work from wherever you work best. We can help cover a coworking space or internet costs.

Up to 64 days of paid time off. Includes a paid two-week holiday rest at year end and recharge days.

Professional development: Budgets for courses, tools, techlonogy and conferences.

Parental leave: Three months for new parents.

Profit shares: Year end profits shared across the team.

Full list of benefits at apply.workable.com/regexseocareers/

To apply

Do not send a generic resume-only application.

Instead, please tell us:

What would you do?

It is early August. Due to unfavorable unpredicted weather, an HVAC client is more than $1 million behind its revenue target and 350 (50%) qualified marketing leads behind plan. The client wants to recover that shortfall by August 31, and is ok with spending up to 20% of desired revenue to achieve the result.

For this exercise, assume paid media is the only acquisition channel available to generate the additional demand within that timeframe. The existing paid media campaigns have had no material changes in recent months or compared with the same period last year.

Explain the actions you would take, in priority order, and the reasoning behind them. Identify the information you would need before committing to your recommendation, and distinguish any assumptions from the facts provided. Be specific about how you would determine the required investment and whether recovery by August 31 is achievable.

Be prepared to explain your calculations and adjust your recommendation during a short follow-up discussion.

Include a brief example from an account you personally managed that informs your recommendation. You may anonymize the client. Describe your decision, your role in implementing it, and the results.

As the Senior Paid Media Strategist responsible for this account, what would you recommend?

There is no strict deadline, but we encourage you to send your email as soon as you can.

We look forward to hearing from you.