Social Media and Community Event Manager

At Heaps Estrin, we pride ourselves on being more than just a real estate team; we are innovators driving change and elevating the real estate experience for our clients. With a relentless focus on excellence, we empower our team to achieve outstanding results while ensuring operational efficiency that drives our success.

We are seeking a creative and detail-oriented Social and Community Event Manager to oversee our social media, digital and event initiatives. Reporting to the Senior Marketing Manager, this role is responsible for crafting and executing strategies that amplify our brand, engage our audience, and drive measurable results across digital channels and in-person/virtual events.

Duties and Responsibilities

HEAPS ESTRIN SUPPORT

• Social Media Strategy: Lead the strategy, implementation and management of our social media channels and own calendars to increase brand awareness, engagement, and follower growth across platforms (e.g., Instagram, Facebook, LinkedIn, YouTube and emerging channels).
• Digital Marketing: Work with Marketing team on implementing digital marketing campaigns and tracking metrics to measure successes and learnings.
• Content Creation: Develop and own content concepts and organic material. Ideate on storytelling opportunities to support social strategy. Oversee and own the content creation, timing and partner dependencies inclusive of video and graphic assets. Ensure cohesive messaging, visuals, and branding across all digital platforms. Capture organic content at Events and design UGC opportunities.
• Analytics & Reporting: Set KPIs for channels and campaigns. Track, analyze, and report performance on a frequent basis. Adjust strategies based on data insights to maximize engagement and return on investment.
• Collaboration: Own and lead the partnership with agents in respect to social media opportunities. Work to develop property strategies to increase visibility and conversion. Develop playbooks and social guidelines to optimize personal channels reflective of the HET brand. Report to agents on specific property performances and learnings as well as personal best practices.
• Digital Community: Develop digital community strategy, respond to posts and inquiries, maintain partner and friend of the brand databases.
• Commitment to Innovation: Stay up-to-date on industry trends, emerging technologies, and best practices to keep our marketing efforts ahead of the curve.
• Events Management: Lead Events - encompassing, planning, coordinating, and executing company events, such as listing events, client appreciation events, and influencer gatherings. Ensure each event aligns with brand values, enhances client relationships, and generates social media content. Responsible for assets on premise and set up and tear down.
• Event Communication: Owner and contact for events, managing vendor partners, responsible for attendance, timing, and internal and external communication.
• Event Content: Responsible for content captured on site to build brand channel and UGC opportunities.
• Event Budget & Reporting: Set event KPIs and track. Develop wrap up reports and lessons learned. Manage budget, tracking and invoices.
• Team Admin: Learn and develop ways of working in our SISU database to enhance property support. Contribute to process optimizations within departments enabling efficiencies.

THE LOBBY SUPPORT

• Social Partnership: Manage sharing of social calendars and communicate brand campaigns, messaging and priorities. Find synergies and manage content UGC opportunities. Develop creative templates and co-branded artwork. Share social learnings and brand best in class metrics.
• Content Creation: Collaborate on content concepts to support The Lobby campaigns. Capture and execute on concepts.

Experience

• 5+ years of experience in social media management, and digital marketing.
• Strong understanding of social media platforms, digital advertising, and performance analytic tools.
• Creativity and devotion to great storytelling with hands-on experience producing content from concept to final asset.
• Excellent project management and organizational skills, with strong attention to detail.
• Excellent communication and collaboration skills, with the ability to work efficiently across teams and external partners.
• Experience in budget planning and tracking.
• Ability to thrive in a dynamic environment, balancing multiple projects at once.

Required

• Proficiency across major social platforms (Meta, LinkedIn, YouTube and TikTok) and their respective analytics and ad managers.
• Google Workspace and working knowledge of Google Analytics for tracking and reporting.
• Canva for graphics and branded content.
• CapCut for short form video editing.

Nice to Have

• Adobe Premiere Pro or Da Vinci Resolve for video editing.
• Monday.com or other project / workflow management tools.
• Curiosity about emerging technology and trends, specifically AI tools.