Vice-President, Global Sales & Marketing

Location: Waterloo

Position Status: Existing Position

Expected Travel: 30%

AT NDI, THE WORK YOU DO HERE MAKES A DIFFERENCE.

Every day, we help shape the future of healthcare. We design and build 3D tracking systems that equip medical devices with advanced spatial navigation technology, delivering greater accuracy, performance, and confidence in procedures where precision is critical. Since 1981, we’ve partnered with leading OEMs and research institutes to push the boundaries of surgical navigation. Our optical and electromagnetic technologies are trusted in procedures ranging from orthopedics and spine surgery to cardiac interventions and radiation therapy.

Whether you're designing systems, supporting customers, or enabling the teams behind them, your work matters. It brings clarity to healthcare and helps improve outcomes for patients around the world.

THE IMPACT YOU’LL MAKE:

As Vice President, Global Sales & Marketing, you will lead NDI's global commercial organization and develop the company's long-term commercial strategy, with a clear mandate to strengthen customer relationships, enhance commercial execution, and drive sustainable revenue growth, with a primary focus on Medical OEM customers.

Reporting to the President and serving as a member of the Executive Leadership Team, you will have overall accountability for sales, marketing, customer engagement, customer support, and the development of new markets and applications.

This highly visible executive role carries profit and loss accountability and requires a leader who can foster strong customer partnerships, lead a high-performing global team, and deliver sustainable, profitable growth.

HOW YOU’LL CONTRIBUTE:

Sales Leadership

• Lead a high-performing global commercial organization committed to growth, customer success, and operational excellence.
• Accountable for global revenue growth, gross margin performance, and commercial profitability through disciplined forecasting and pipeline management.
• Develop senior-level relationships with key Medical OEM customers and drive strategic account growth.
• Define the commercial performance framework, including sales targets, KPIs, and performance metrics, to support strategic decision-making and revenue growth.
• Drive sales effectiveness through process optimization, CRM utilization, and sales enablement tools.

Marketing Leadership

• Oversee brand strategy, positioning, and messaging across all channels.
• Lead demand generation, digital marketing, product marketing, and communications strategies.
• Ensure alignment between marketing campaigns and sales objectives to drive pipeline growth.
• Strengthen NDI's global market presence and industry leadership through strategic brand positioning, customer engagement, industry events, and thought leadership initiatives Facilitate the evaluation of new revenue streams and competitive intelligence.
• Align marketing efforts to support revenue generation and customer engagement.

Leadership & Team Development

• Foster a culture of accountability, collaboration, and continuous improvement.
• Build and develop high-performing teams by coaching, mentoring, and empowering senior leaders across the organization.
• Support talent planning, succession, and capability development.
• Manage commercial budgets, resources, and headcount.
• Foster cross-functional collaboration and a customer-focused culture.
• Forecast, plan, and implement related capital expenditures, expenses, headcount budgets and structure within related functions.
• Coach, mentor, and empower team members to successfully grow and develop a global team to ensure skills and critical gaps are fulfilled.
• Support your people leaders to drive talent management practices and continue to build a positive culture across the business.

Education and Professional Qualifications:

• 15 years of experience within sales or commercial leadership in the healthcare/medical device industry.
• Bachelor's degree in Business, Marketing, Engineering, Life Sciences, or a related discipline.
• MBA or other advanced business degree is considered an asset.
• Strong blend of strategic and tactical acumen to lead and drive business results in an OEM business model.
• Progressive experience within leadership roles, preferably in a regulated organization.
• Strong financial acumen with previous experience managing a complex P&L.
• Travel at approximately 30%.
• The position is located in our Waterloo, Ontario office.

THE BENEFITS OF JOINING OUR TEAM

• Competitive pay with a 4% RRSP match to help you plan for the future.
• A comprehensive benefits package that supports your health and well-being.
• Company-wide bonus program and regular salary reviews.
• Employee Stock Purchase Plan offering discounted company shares to help you invest in and benefit from our growth.
• A 37.5-hour work week with a hybrid work model available where responsibilities allow.
• Receive 15 vacation days starting on day one, plus a paid holiday shutdown in December to recharge before the New Year!
• A calendar full of employee social events and engagement activities to keep us connected.
• Professional and personal development support designed to foster your continuous growth and career advancement.
• Work where your contributions are valued — as a multi-year winner of Waterloo Region’s Top Employers and the 2025 Chamber of Commerce Business of the Year, we’re recognized for putting people first and fostering a culture of collaboration and excellence.
• Part of a growing global company with offices in Waterloo, Vermont, Germany, and Hong Kong.
• Conveniently located near GRT and ION transit stops, with free on-site parking available.

If you’re looking to join a collaborative and curious team guided by integrity, thoughtful problem-solving, and a commitment to doing things right, this could be the place for you. We support one another by building strong partnerships across teams and winning together through shared knowledge and diverse perspectives. You’ll be surrounded by people who are passionate about what they do, continuously learning, improving with purpose, and driven by work that truly makes a difference. If this sounds like the right fit for you, we invite you to apply online and introduce yourself.

We thank all candidates for their interest in joining NDI; however, only candidates invited for an interview will be contacted. We do not use artificial intelligence or automated decision-making tools in our recruitment process. All applications are reviewed by our hiring team. Agency calls will not be accepted. For more information about NDI and this position, please visit our website: www.ndigital.com.

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