Vice President Marketing

ABOUT THE COMPANY

OVO represents the spirit of the underdog. We are the brand for those who are often overlooked yet consistently achieve great things, relentless dreamers and tireless night owls. Our brand is centred around the concept of an iconic lifestyle, offering world-class products and experiences that influence culture and inspire possibilities. Each day brings new opportunities, and every moment has the potential to shape culture on a global scale.

ABOUT YOU

You are a strategic and commercially minded marketing leader with a passion for building distinctive brands, cultivating authentic communities, and creating meaningful connections with clients. You bring a strong understanding of brand building, integrated marketing, and customer behaviour, with the ability to translate business objectives into impactful marketing strategies that drive growth, strengthen brand equity, and maximize sales and profitability. As a forward-thinking leader, you balance long-term brand vision with measurable business outcomes, ensuring consistency and relevance across all customer touchpoints, both online and offline. You are adept at identifying opportunities, navigating a fast-paced and evolving landscape, and leading teams through change. Passionate about people and culture, you build high-performing teams, foster collaboration, and develop future leaders while creating an environment that encourages creativity, accountability, and continuous growth.

ABOUT THE ROLE

The Vice President, Marketing is responsible for defining and leading OVO’s overall marketing strategy, strengthening the brand’s global presence, and driving sustainable business growth. Working closely with the CEO and executive leadership team, this role translates OVO’s business objectives into integrated marketing strategies that increase brand awareness, deepen customer relationships, drive traffic, and maximize revenue and profitability. As a key member of the leadership team, the VP of Marketing provides strategic direction across brand marketing, communications, customer acquisition and retention, and marketing performance. This leader ensures that OVO’s brand identity is consistently expressed across all channels, campaigns, releases, collaborations, events, and customer touchpoints, while building the team, capabilities, and infrastructure required to support the company’s continued growth.

KEY RESPONSIBILITES

MARKETING STRATEGY & BUSINESS GROWTH

• Define and lead OVO’s long-term marketing vision and strategy in alignment with overall business objectives, brand positioning, and commercial priorities.
• Partner with the CEO and executive leadership team to identify growth opportunities, establish strategic priorities, and translate business goals into actionable marketing plans.
• Lead integrated marketing initiatives that strengthen brand awareness, expand customer reach, drive traffic, and increase customer acquisition, retention, and lifetime value.
• Ensure marketing strategies balance brand building and commercial performance, maximizing sales, profitability, and long-term brand equity.

BRAND STRATEGY & COMMUNICATIONS

• Oversee the evolution and consistent expression of OVO’s brand identity, positioning, and storytelling across all channels and customer touchpoints.
• Lead the development of brand and communications strategies that reinforce OVO’s cultural relevance, strengthen its connection with clients, and support global brand growth.
• Provide strategic direction for campaigns, product releases, collaborations, events, and activations, ensuring alignment with brand objectives and commercial priorities.
• Ensure a cohesive and compelling brand experience across digital, retail, social, email, public relations, and other relevant channels.

EVENTS, ACTIVATIONS & RETAIL EXPERIENCE

• Define the strategy and direction for brand events, activations, and in-store marketing initiatives that strengthen OVO’s cultural relevance, deepen client relationships, and drive brand engagement.
• Oversee the development of experiential marketing initiatives that bring OVO’s brand identity to life across retail locations, product launches, collaborations, and key cultural moments.
• Partner cross-functionally to ensure events and activations are aligned with brand priorities, commercial objectives, and the overall customer experience.
• Establish a cohesive brand experience across OVO’s retail stores, ensuring that in-store storytelling, visual presentation, marketing materials, and customer-facing initiatives reflect the brand’s positioning and standards.
• Identify opportunities to leverage retail locations as key brand touchpoints, driving store traffic, customer engagement, community building, and sales.
• Oversee the planning, budgeting, and performance evaluation of events and activations, ensuring resources are allocated effectively and initiatives deliver measurable brand and business impact.
• Build strategic relationships with external partners, talent, vendors, and cultural organizations to support impactful events, collaborations, and brand experiences.

CUSTOMER ACQUISITION, ENGAGEMENT & RETENTION

• Leverage customer insights, market research, competitive intelligence, and performance data to inform marketing strategy and identify opportunities for growth.
• Oversee customer lifecycle marketing, retention initiatives, and owned channels to deepen customer relationships, encourage repeat purchases, and build brand loyalty.
• Champion a customer-centric approach across the organization, ensuring marketing initiatives reflect evolving customer behaviours, preferences, and expectations.

COMMERCIAL PERFORMANCE, BUDGET & ANALYTICS

• Own the marketing department’s annual budget, resource allocation, forecasting, and investment strategy, ensuring marketing spend is aligned with business priorities.
• Establish and oversee department KPIs, performance reporting, and measurement frameworks to evaluate marketing effectiveness and commercial impact.
• Monitor performance across channels and initiatives, using data and insights to optimize investments, improve efficiency, and maximize return on marketing spend.
• Provide executive leadership with regular updates on marketing performance, key opportunities, risks, and recommendations to support business decision-making.
• Establish scalable processes, systems, tools, and operating practices that improve departmental productivity, accountability, and execution.

EXECUTIVE LEADERSHIP & CROSS-FUNCTIONAL COLLABORATION

• Work closely with executive leadership and cross-functional partners, including Creative, Merchandising, E-commerce, Retail, Product and Operations, to align marketing priorities with broader business objectives.
• Provide strategic marketing leadership and guidance across departments, ensuring cohesive planning and execution of company-wide initiatives.
• Build and maintain relationships with external agencies, partners, and key stakeholders to strengthen marketing capabilities and support business growth.
• Represent the marketing function at the executive level, contributing to strategic planning, organizational priorities, and long-term business development.

PEOPLE LEADERSHIP & ORGANIZATIONAL DEVELOPMENT

• Build, lead, and develop a high-performing marketing organization with the capabilities and structure required to support OVO’s growth.
• Establish clear departmental objectives, performance expectations, and accountability across teams.
• Coach and develop leaders, support succession planning, and create meaningful career development opportunities within the organization.
• Foster a culture of creativity, collaboration, accountability, and continuous improvement, while ensuring alignment with OVO’s values and ways of working.

MUST HAVES

• Extensive experience in senior marketing leadership, with a proven track record of developing and leading marketing strategies that drive brand growth and commercial performance.
• Strong understanding of brand strategy, integrated marketing, customer acquisition and retention, digital marketing, and multi-channel customer engagement.
• Demonstrated ability to connect brand positioning and storytelling with measurable business outcomes, including traffic, customer growth, revenue, and profitability.
• Strong commercial acumen, including experience managing significant budgets, forecasting performance, allocating resources, and measuring return on investment.
• Exceptional strategic thinking and decision-making skills, with the ability to identify opportunities, navigate complexity, and translate business objectives into actionable plans.
• Proven executive presence and the ability to influence senior stakeholders, build alignment across functions, and drive organization-wide initiatives.
• Excellent people leadership skills, with experience building high-performing teams, developing leaders, and fostering a culture of accountability and collaboration.
• Strong communication and relationship-building skills, with the ability to represent the brand internally and externally.
• Adaptability and sound judgment in a fast-paced, evolving environment, with the ability to balance competing priorities while maintaining a long-term strategic perspective.
• Commitment to learning, embodying, and reinforcing OVO’s values and ways of working.