(CAN) Senior Director, Business Intelligence Strategy & Media Insights – Walmart Connect

Position Summary...

The Senior Director, Business Intelligence Strategy & Media Insights (Canada) is responsible for leading Walmart Connect Canada’s analytics, measurement, and media intelligence capabilities. This role ensures data driven insights are embedded across media planning, investment decisions, performance measurement, and executive reporting.

Working in close partnership with the International Business Insights & Analytics organization, this role implements and operates global measurement, reporting, and data governance frameworks within the Canadian market, ensuring alignment to global standards while delivering insights tailored to Canadian business needs.

This position plays a critical role in driving omnichannel measurement excellence, commercial performance, and operational insight across Walmart Connect Canada.

What you'll do...

Business Intelligence & Analytics

• Lead the strategy and execution of business intelligence, analytics, and performance measurement for Walmart Connect Canada.

• Ensure analytics and insights inform media planning, optimization, and investment decisions.

• Oversee omnichannel attribution and media effectiveness measurement across digital and in‑store channels.

Global Measurement & Reporting Alignment

• Implement global measurement, reporting, and data governance frameworks within the Canadian market.

• Partner with International Business Insights leaders to support consistent adoption of global standards.

• Provide ongoing feedback related to framework effectiveness and local market considerations.

Reporting & Performance Management

• Deliver Canada‑level executive reporting, including WBRs, MBRs, QBRs, and leadership reviews, aligned to global standards.

• Ensure timely, accurate, and actionable reporting for senior stakeholders.

• Ensure Canadian performance insights are incorporated into international reporting processes.

Commercial Performance & Optimization

• Partner with Sales, Product, Marketing, and Finance teams to identify growth opportunities and quantify impact.

• Support advertiser performance measurement and ROI accountability frameworks.

Cross‑Functional & Cross‑Market Collaboration

• Serve as the primary point of contact between Walmart Connect Canada and the International Business Insights organization.

• Collaborate with Walmart Connect U.S., MAP, and internal Canada teams to enable aligned decision‑making.

• Support shared priorities while representing Canadian business requirements.

People Leadership

• Build, lead, and develop a high‑performing Canada‑based analytics and insights team.

• Establish clear goals, performance expectations, and development plans.

• Foster a culture of analytical excellence, innovation, and continuous improvement.

Minimum Qualifications

• Bachelor’s degree in Business, Analytics, Economics, Engineering, or a related field.

• 12+ years of experience in business intelligence, analytics, data strategy, or related disciplines.

• Experience leading analytics or insights teams in a complex, cross‑functional organization.

• Experience supporting executive‑level reporting and decision‑making.

• Strong analytical, communication, and stakeholder‑management skills.

Preferred Qualifications

• MBA or advanced degree.

• Experience in retail media, advertising, marketplaces, or adjacent industries.

• Experience working with global or regional analytics organizations.

• Demonstrated ability to link insights to commercial performance and growth outcomes.

• Walmart Connect or similar retail media experience.

Core Competencies

• Advanced analytics and business intelligence expertise

• Measurement, attribution, and performance reporting acumen

• Executive‑level communication and data storytelling

• Commercial and financial understanding

• Strong people leadership and talent development capabilities

• Ability to operate effectively in a matrixed, international environment

Leadership Expectations:
Respect the Individual:
Builds high-performing teams; seeks, and embraces differences in people, cultures, ideas and experiences; creates a workplace and experiences where all associates feel seen, supported and connected through culture of belonging so associates thrive and perform; drives a positive associate and customer experience for all.
Creates a discipline and focus around developing talent through feedback, coaching, mentoring, and developmental opportunities; builds the talent pipeline, fosters an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others’ contributions and accomplishments; supports strategies and drives initiatives that attract and retain the best talent.
Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates and listens attentively, with energy and positivity to motivate, influence, and inspire commitment and action.

Acts with Integrity:
Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by taking action to advance opportunity, sustainability, community, and integrity (e.g., creating fair opportunities for associates and suppliers, driving local giving efforts).
Ensures that teams follow the law, our code of conduct and company policies; promotes an environment where associates feel comfortable sharing concerns, and models our culture of non-retaliation; listens to concerns raised by associates and takes action, and enables others to do the same; holds self and teams accountable for achieving results in a way that is consistent with our values.
Acts as an altruistic servant leader and is consistently humble, self-aware.

Serve our Customers:
Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and acting with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.
Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and implementing strategies.

Strive for Excellence:
Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions, and fosters an environment that supports learning, innovation, learning from mistakes, and intelligent risk-taking; and exhibits resilience in the face of setbacks.
Drives continuous improvements, supervises the adoption of new technology, and supports digital disruption in line with Walmart’s business model.

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location…

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada

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