Equipment Account Representative (Outside Sales)

Crown Lift Trucks is the premier material handling dealer in Canada. We are a leader in the industry and are considered a one-stop shop for all material handling needs. Crown Lift Trucks Canada operates eight full-service branches in both Ontario and Quebec offering complete service solutions including maintenance programs, parts supply, and training.

Perks and Benefits

• Competitive compensation, base salary, plus uncapped commission.
• Car allowance.
• Tuition reimbursement.
• Comprehensive benefits such as: medical insurance, dental, vision, long term/short term disability, life insurance, and more.
• Pension plan.
• Company provided cellphone.
• Opportunities for advancement and ongoing professional development.

The Role

Maximize the sale of lift trucks and other products within a defined geographical territory and/or an established number of accounts as defined by branch management. Develop existing accounts and identify new prospects. Problem-solve, consult, and assist existing and potential new customers. Participate in a team selling approach including various other sales and service personnel with specialty roles. This position reports to the Sales Manager.

• Manage the full sales process within assigned territory and/or accounts, including prospecting, developing existing accounts, and identifying new opportunities.
• Analyze market opportunities and build strong relationships with key decision-makers to enhance the company’s position.
• Consult and problem-solve to address customer needs and deliver tailored solutions.
• Develop and execute a territory management plan to maximize customer engagement and sales effectiveness.
• Prepare proposals, forecasts, quotations, and customer correspondence to support sales activities.
• Conduct product demonstrations and sales presentations to showcase solutions and drive customer interest.
• Maintain accurate records of sales calls, customer files, and activity using online tools and CRM systems.
• Collaborate with Sales Manager to review sales activities and strategies.
• Participate in training programs at local, regional, and corporate levels to enhance product knowledge and sales skills.
• Attend sales meetings and assist in resolving accounts receivable or service issues as needed.
• Support team initiatives and contribute to team-building activities at the discretion of sales management.
• Perform other duties as assigned.

Education and Qualifications

• 3 to 5 years’ experience as a sales representative.
• University Degree or College Diploma in Business or a related field.
• Proven success in developing new business opportunities.
• Confidence in public speaking settings.
• Some experience with complex contract negotiations is an asset.
• Ability and perseverance to break into long standing competitive accounts.
• Excellent communication and interpersonal skills required.
• Superior customer service personality attributes required.
• Demonstrate problem solving and decision-making skills.
• Excellent organizational and planning skills.
• Self-starter with the ability to work independently.
• Computer literate with Microsoft products, Power Point etc.
• Excellent analytical and reasoning skills.

Day-to-day activities are at the discretion of management. This position may be asked to aid other members of the sales and marketing department.

Please note that we currently require all new hires to complete a criminal reference check to be eligible for employment.

At Crown Lift Trucks, we believe in fairness and transparency. While most of our hiring decisions are made by people, we may use technology, including AI-based tools, to assist with parts of the process such as screening or assessments. If this happens, it is always supported by human review.

We welcome applicants with diverse backgrounds and do not require Canadian work experience for this role.

This job posting is for an existing vacancy (not for a future candidate pool).

We are an equal opportunity employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Crown Lift Trucks will provide accommodations throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require to ensure your equal participation.

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