Manager, AI & Data Intelligence

Do you believe that a company’s success depends on its people? If so, PSI is the place for you! PSI is nothing without people who build, design, and support it. We’re looking for a Manager, AI & Data Intelligence to join our scaling organization.

What’s important to us:

We are seeking to attract individuals who share and demonstrate our core values: Judgement, Curiosity, Agility, Results, Ownership, Teamwork.

At Pacific Smoke International, our mission is to help people quit smoking by providing safer alternatives to traditional cigarettes. As the leading distributor of electronic vaporizers and award-winning vaping products in Canada, we've made significant progress since our founding in 2013. However, we have much more to accomplish for our customers, and we're looking for a culturally aligned Manager, AI & Data Intelligence to join in our IT team at our Markham headquarters. Take part in joining an exciting career in a booming industry!

Position Summary

We are seeking an experienced and strategic AI Manager to lead the development, adoption, and operationalization of AI capabilities across the organization. This role will bridge business strategy, data, analytics, and emerging AI technologies to drive operational efficiency, intelligent decision-making, automation, and business growth.

The AI Manager will work closely with business stakeholders, IT, data teams, and leadership to identify high-value AI opportunities, define business logic and workflows, and implement scalable AI solutions aligned with organizational goals.

This role is ideal for someone who understands both business operations and modern AI/data platforms, and can translate real-world business processes into practical AI-enabled solutions.

Key Responsibilities:

AI Strategy & Innovation

• Develop and execute the organization’s AI roadmap and adoption strategy
• Identifybusiness opportunities where AI can improve efficiency, decision-making, customer experience, and revenue growth
• Drive AI maturity from descriptive analytics toward predictive and prescriptive intelligence
• Evaluate emerging AI technologies, tools, and platforms

Business Process & Workflow Intelligence

• Work with departments to understand operational workflows, pain points, and decision-making processes
• Translate business rules, operational logic, and workflows into AI-ready frameworks
• Design AI-driven recommendation and decision-support capabilities
• Partner with business teams to define measurable AI outcomes and KPIs

AI & Data Platform Leadership

• Collaborate with data engineering and BI teams on AI-ready data infrastructure
• Support the evolution of:

• Data warehouse architecture
• Semantic layers
• Metadata management
• RAG (Retrieval-Augmented Generation) architecture
• AI governance frameworks

• Ensure AI solutions are scalable, secure, and aligned with enterprise architecture

AI Solution Delivery

• Lead implementation of AI use cases such as:

• AI Sales Agents
• Predictive analytics
• Recommendation engines
• Conversational AI
• Process automation
• Knowledge assistants

• Coordinate with vendors, consultants, and internal technical teams

• Manage AI proof-of-concepts and pilot programs

Governance, Security & Responsible AI

• Establish AI governance standards, policies, and best practices
• Ensure responsible AI usage, data privacy, and security compliance
• Support AI explainability, lineage, and trustworthiness
• Promote ethical and transparent AI practices

Change Management & Adoption

• Drive AI awareness and adoption across the organization
• Train and educate teams on AI capabilities and opportunities
• Foster a culture of innovation and continuous improvement
• Help business teams adapt workflows and operating models for AI-enabled operations

Qualifications:

Education

• Bachelor’s degree in Computer Science, Information Systems, Data Analytics, Engineering, Business, or related field
• Master’s degree is an asset

Experience

• 5+ years in data, analytics, AI, business intelligence, or digital transformation roles
• Experience leading AI or data-driven initiatives
• Strong understanding of enterprise business processes and operational workflows
• Experience with modern cloud data and AI platforms

Technical Skills

Preferred experience with:

• BigQuery/ cloud data warehouses
• dbt/ semantic modeling
• Microsoft Fabric / Power BI
• Azure AI / OpenAI
• AI/ML concepts and platforms
• Metadata management and data governance
• APIs and system integrations
• RAG architecture and enterprise AI applications

Soft Skills

• Strategic thinking
• Strong communicationand stakeholder management
• Problem-solving mindset

• Ability to bridge technical and business teams
• Leadership and project management
• Innovation and continuous learning mindset

Success Metrics

• AI adoption across departments
• Operational efficiency improvements
• Business value generated from AI initiatives
• Improved decision-making and automation
• User engagement with AI tools and platforms
• Scalable and trusted AI governance practices

Preferred Traits

• Curious and forward-thinking
• Strong business acumen
• Passion for innovation and emerging technologies
• Practical and execution-oriented
• Able to simplify complex concepts into business value

What you can expect from Pacific Smoke International:

At our company, we strive to provide our team members with the best possible support. Here is an overview of the current benefits and perks we offer:

• A total compensation package that includes group benefits program starting from day 1 of joining and year-end performance bonus
• Ongoing learning and development opportunities to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential
• Tuition Reimbursement
• Four weeks of Vacation
• Hybrid work （four days in office)
• Awards for top performers and employee tenure
• A unique opportunity to build, grow and leave your impact on the industry
• To work with a group of people who are humble, supportive, and care about our customers
• Product at distributor pricing to all employees
• Company events
• EAP (Employee Assistance Program) Program

If you are a results-driven, self-motivated individual who thrives in a collaborative and fast-paced environment, we invite you to join our team at PSI. You will have the opportunity to make a meaningful difference in the lives of people nationwide while working in an inclusive and supportive environment.

Thank you to all the applicants who have shown interest in this position. We appreciate the time and effort you have taken to apply.

While we carefully review every application we receive, we regret to inform you that only the candidates who are being considered for further evaluation will be contacted.

Pacific Smoke international is an equal opportunity employer and encourages all qualified candidates to apply. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), we are committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.